Cheryl Bailes Email & Phone Number

New York, New York

Execute direct mail fundraising efforts in support of the WJC, American Section, to achieve multi-channel revenue goals and drive steady growth across donor segments. Simultaneously manage numerous deadline-driven projects, utilizing multiple external agencies including list managers/brokers, printers, mail houses and other vendors. Manage budgets and financial projections in coordination with outside agencies. Review and approve copy and creative to align WJC’s marketing and messaging strategies. Produce campaign performance analyses and reporting against revenue production goals. Oversee telemarketing and online fundraising campaigns.

New York, New York

Promoted to Associate Director in 2008. Managed acquisition, cultivation and retention of 20,000 members. Executed all direct marketing campaign aspects from budgeting through implementation and production of mail and e-mail solicitations for renewal, lapsed, upgrade, and acquisition appeals. Utilized multi-channel direct mail strategies including mail, e-mail, website, ads, and social media. Managed vendor relationships with marketing agencies, list managers/brokers, print and mail houses. Led a cross-functional database conversion effort from design to implementation of Raiser’s Edge, to improve functionality and efficiency of development and fundraising management.Introduced several new fundraising initiatives to grow revenue and donor base, including: ++ An award-winning, multi-channel direct mail campaign which generated significant revenue following a major storm event that devastated the Park. ++ New membership levels targeting young families and young professionals. Increased average gift by nearly 25%. ++ A monthly giving program to generate unrestricted funds. Created online giving vehicle which increased the number of gifts and total annual donation per donor.++ in-Park membership outreach efforts and numerous member cultivation and stewardship events.

New York, New York

Supported the start-up of the new department in providing exceptional Member Services support to association members that included the New York Philharmonic Orchestra, Los Angeles Philharmonic Orchestra, Chicago Symphony, Boston Symphony, Seattle Symphony Orchestra, and others. Promoted membership renewals via direct mail, processed membership payments, facilitated management and board surveys, and administered seminar and conference registrations in the office and on-site at conferences.

Responsible for group Broadway theater thicket sales and restaurant arrangementsProvided customer service, client follow-up, problem resolutionMaintained databaseHandled accounts receivable and reporting