Cheryl Bentley Email & Phone Number

Responsible for growing sales distribution of human tissue for surgical applications in CO/WY territory. * Added 6 new accounts or new product lines within existing hospitals within first year.* Facilitated strong relationships with distributor partners including DePuy Spine, St. Jude Medical, Arthrex and PSI. * Instrumental in persuading LifeNet corporate to pursue contract negotiations for largest GPO based on statistical feedback regarding hospital direction and trends.* Developed strategic pre & post call planning system to include account history, specific probing questions, overall account objectives and next call objectives including supporting materials and follow-up activities.* Qualified and presented 12 CE Courses annually - consistently ranked 4.8 our of 5.

Real Estate Sales primarily in Aspen, Snowmass Village, Woody Creek and the upper Roaring Fork Valley of Colorado.

Negotiating and facilitating multi-million dollar, luxury property transactions for global clients.* Closed 6 properties in first full year of employment. (Aspen norm is 0-2 per year.)* Created unique marketing materials while remaining within Sotheby's structured standards.* Developed and Maintained a professional website, www.livinaspen.com.* Built an active referral network and developed an online business referral directory.* Hired, trained and managed licensed Real Estate Assistant.* Earned GRI and EcoBroker status.

Consulting with Plastic Surgeons, Otorhinolaryngologists (ENT's), Oral/Maxillofacial Surgeons and Neurosurgeons in use of rigid internal fixation for facial and cranial resonstruction; attending and consulting in surgical procedures; maintaining hospital owned fixation sets.* Brought territory from 71% to 108% to plan in 11 months with 43% revenue growth through placement of surgical sets, high frequency of surgery attendance, extensive in-service and excellent customer servivce.* Achieved brand preference at two main trauma centers in Denver.* Organized and participated in annual regional workshops as well as smaller educational courses for Physicians, Nurses and OR Assistants.

Conceptual selling of ultrasonic devices prescribed by Orthopedic Surgeons and Podiatrists to assist bone healing; transform physician thought process to utilize new, therapeutic avenue of bone healing; develop new pathways of reimbursement and educate managed care organizations; in-service patients on device usage and consujlt with physicians during patient follow-up.* Grew business from $11,800 to $256,650.* Built prescribing physician base from 4 to 41.* Increased territory orders from 4 to 114.* Brought territory reimbursement from 20% to 80%.

Territory Manager June 1994 to June 1995Regional Manager January 1993 to June 1994Territory Manager August 1990 to December 1992TERRITORY MANAGERConceptual selling to Orthopedic Surgeons, Neurosurgeons and Podiatrists in the use of pulsed electromagnetic field devices to assist in bone and graft healing; consulting with Orthopedic Surgeons and Neurosurgeons regarding posterior cervical fixation system; capital equipment proposal and presentation; educating and negotiating insurance contracts; patient in-servicing.* 120% to Quota 1990* 118% to Quota 1991* 115% to Quota 1992* Expanded territory to fourth highest revenue in the country from $54K to $1M in two years.* Appointed as Field Advisor (1991 and 1992) to corporate office and acted as liaison between sales force and corporate personnel.* Promoted to Regional Manager January 1993.* Resumed full territory responsibility July 1994. Brought from 42% to Quota to 92% to Quota in 6 months.* Honored with AME "Award of Excellence", 1992.* Spinal Fixation "Heavy Metal" contest winner, 1992.* Field Trainer 1991, 1992, 1994, 1995. Trained 17 of 52 representatives.REGIONAL MANAGERResponsible for $7.7M in sales in portions of 18 states.Manage 8 direct territory managers and 1 distributor principal in 7 states.Develop relationships with key physicians in each territory.Design strategies for territory development.* Facilitated replacement and development of 4 new territory managers.* Revenue maintained although replaced 4 territory managers and changed two distributors.* Restructured territory alignment based on revenue and cost.* Constructed territory coverage plan which was implemented as corporate policy.

Bachelor Of Science, Marketing

Was entirely self supporting throughout academic career.

Associate Of Arts, Business