Cheryl Bikowski Email & Phone Number

Appleton, Wi, Us

De Pere, Wi

• Leads and manages marketing team projects and activities to support the attraction and retention of channel partners and customers• Develops and implements marketing plans for channel partners• Develops and expands marketing platforms• Manages the productivity of the marketing plans and projects for channel partners• Monitors, reviews and reports on all marketing activities and results• Develops and reports return on investment and other key performance metrics• Collaborates with the sales function to engage the buyer through the sales and retention processes

In business since 1954, Gamber-Johnson has proven to be a pioneer in design innovation over the years. As a result, Gamber-Johnson mounts have been the preferred choice of fleet managers for decades and have been installed in thousands of fleets worldwide. These fleets are found in diverse markets such as law enforcement, public safety, telecommunications, utility, material handling and the military. Gamber-Johnson customers rely on the rugged vehicle mounting systems and docking stations on a daily basis and associate the Gamber-Johnson name with quality, safety and reliability.As a member of the Marketing Department I translated the quality, safety and reliability facets of the company through consistent brand messaging and awareness. One of our most recent accomplishments was a complete redesign of our corporate website. With the completion of the website we have launched a social media program to enhance our visibility throughout the communities we sell our products into.• Created the strategic plan that supported the marketing budget and executed the marketing tactics that supported the plan• Supervised all website activity• Directed new website development to include new vendor selection and website usability study• Helped to maintain website content• Established Social Media programs on Facebook, Twitter and LinkedIn• Implemented email marketing program• Supervised Web Content Specialist

• Managed and created annual marketing budget • Worked with division's sister companies Marketing Departments under the direction of Group VP of Sales and Marketing• Managed annual reseller training event: creates agenda, training session and all activities. • Managed annual reseller promotion program• Executed all product launches: to include product specifications, availability dates and pricing, marketing collateral press kits to media and placement of press releases• Managed all print advertising: media buy, copywriting for all vertical markets (Public Safety, Utility, Transportation, Fire/EMS, Military and Material Handling), coordination with ad agency on ad creation and tracks all ROI for ads• Oversaw all outside vendors (Photography, Printing, Creative, Promotional Items, Website)• Managed Marketing Intern for the 2007-2008 academic year

• Executed all tradeshow activities to include: all tradeshow logistics, maintained all current and new booth properties, tracked ROI on all tradeshows and booked/researchesd all current and new tradeshows• Handled annual creation of Gamber-Johnson catalog to include writing all copy, working with Product Managers on product representation and overseeing all vendor management from layout to cover design• Maintained database of all marketing generated leads from tradeshows, web requests, advertisement catalog requests and PR requests• Managed Marketing Intern for the 2006-2007 academic year

Bachelors, Business, Communications

Activities and Societies: Cheer and Stunts, Choir I attended USWP originally for Interior Architecture but switched majors my sophomore.

Marketing Strategy Certificate

7 course certificate concentrating on Marketing Strategy, Market Research, Branding, New Product Launches, Distribution, International.

Education record

Activities and Societies: Softball, Cheer and Stunts, Choir, Drama, Band, Forensics, Art I spent a summer studying aboard in Spain.