Cheryl Edison

Cheryl Edison Email and Phone Number

US Market Entry & Business Growth | Startup & Ecosystem Coaching | 76 Countries 65 Industries | Keynotes, Workshops, Board Roles @ U.S. Department of State
Cheryl Edison's Location
San Francisco, California, United States, United States
Cheryl Edison's Contact Details
About Cheryl Edison

Cheryl Edison, a global business strategist featured in USA Today and CNN, breaks down the hidden rules and barriers that often stop innovative Founders from entering the U.S. market. Her clients rely on her advisory services, keynotes, and workshops to reveal emerging opportunities and increase certainty of success.Based in Silicon Valley for decades, Edison has worked in 76 countries, traveling to serve new company leaders and iconic corporations across 65 industries and the US State Department to increase startup success around the world. Edison's work guides leaders to gain more value for their innovations in new markets. Clients rely on Edison to give real-world information, to break through barriers and achieve the product-market-channel-model fit essential to sustained business growth.Edison speaks three languages and is hired for her coaching style leadership to increase practical results. She adapts to a wide-range of formats including private strategy sessions, university class development & delivery, mentorship with live demonstrations role-playing conversations that lead to yes, tactics roll-out to test real-world challenges & circumstances for product & service launches, programized large-scale workshops, panels, forums, fireside chats & the occasional ah-ha laughter-filled keynote. Engagements include public-private partnerships with a range of hosts including but not limited to:Trade Mission cohorts arriving to Silicon Valley to gain US Market EntryInvestors with challenging & trending innovation thesis that need to sniff out due diligenceFounders who need to get their story straight & pitch to win businessUC Berkeley Startup Bootcamp brilliant students who see all that could beIncubator/Accelerators from Lab to LaunchNGO's wishing to keep the lights onUS Embassies with STEAM, women, Entrepreneurship goals abroadThe Gates FoundationThe Institute of the Future for envisioning nationwide ecosystem advances& The United Nations with a core focus on Sustainable Development Goals.* * *

Cheryl Edison's Current Company Details
U.S. Department of State

U.S. Department Of State

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US Market Entry & Business Growth | Startup & Ecosystem Coaching | 76 Countries 65 Industries | Keynotes, Workshops, Board Roles
Cheryl Edison Work Experience Details
  • U.S. Department Of State
    Business Coach, Speaker, Startup Ecosystem Developer
    U.S. Department Of State Jan 2014 - Present
    Washington, Dc, Us
    Provide ongoing services around the world for economic development: coaching startups & building startup ecosystems. Keywords: Public Speaking, Entrepreneurship, Strategic Development.
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  • Scalenl
    Us Market Entry. Gtm Strategy Workshops & Business Growth Advisor
    Scalenl Mar 2021 - Present
    San Francisco, Californië, Us
    Engaged by ScaleNL to provide Go-To-Market Strategy presentations, mentoring, coaching and one-on-one advisory services to CEO's from The Kingdom of The Netherlands with the goal to enter the US Market. "ScaleNL gives Dutch Tech entrepreneurs a fast track to the US, fueled by an unparalleled network, a platform, programs and funding. And by doing so, introducing the best solutions to the biggest global challenges."Websitehttp://scalenl.comIndustryVenture Capital and Private Equity Principals
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  • Gamux Bikes
    Strategic Advisor. Board Member.
    Gamux Bikes Jun 2019 - Present
    GAMUX is a producer of highly customized cycling components and mountain bikes. Our products focus on deep customization through new technologies including additive manufacturing. Gamux also distributes cycling & MTB products/brands in Switzerland. Gamux engineering is engaged by iconic automobile and bicycle manufacturers to produce mobility innovations under their brands.Websitehttp://www.gamuxbikes.com
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  • Givt
    Us Market Entry. Strategic Advisory, Business Development.
    Givt Sep 2022 - Present
    Lelystad, Flevoland, Nl
    Websitehttp://www.givtapp.net
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  • University Of California, Berkeley
    Go To Market Strategy Speaker & Coaching
    University Of California, Berkeley Aug 2022 - Present
    Berkeley, Ca, Us
    The Sutardja Center for Entrepreneurship & Technology is the premier institution on the UC Berkeley campus for the study and practice of “technology-centric” entrepreneurship and innovation. Since 2005, SCET has created the foundation of Berkeley’s entrepreneurship ecosystem including SkyDeck, the Fung Institute, the Engineering Leadership Professional Program, Global Venture Lab, and an extensive ecosystem of Silicon Valley and Global partners
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  • Rutgers University
    Strategic Advisor & Coach : Social Entrepreneurship - Middle East
    Rutgers University Feb 2022 - Present
    New Brunswick, Nj, Us
    Program by Rutgers University. Engaged to provide ongoing coaching to Startup Leaders as part of the YSESD "Youth, Social Entrepreneurship and Sustainable Development Workshop" funded by The Hollings Center for International Dialogue, run by Rutgers University, coordinated by Migport.
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  • Edison International
    Global Gtm Strategy & Ecosystem Developer For Startups, Corporates, Embassies & Universities
    Edison International 1992 - Present
    Cheryl Edison serves high-achieving leaders with business growth strategies. Her specialty is new category launch and localization that make the most of emerging opportunities. A US native who both welcomes companies to launch in the US Market and catalyzes growth in countries of origin, Edison has delivered services to leaders across 57 industries, in 73 countries. Based in Silicon Valley, Edison is quoted as a subject matter expert by USA Today, CNN & The Silicon Valley Business Times. Edison is hired by Embassies to provide coaching and training for US Market launch, by The US State Department to grow startup ecosystems abroad, by event & program producers for large-scale keynotes and workshops and directly by executives to accelerate cultural adaptation and fire up leadership skills and build resilience by increasing the capacity to succeed amidst the uncertainty and challenges of our times.Edison serves a wide range of hosts including Foreign Embassies in San Francisco, US Embassies abroad, The Gates Foundation, The Institute of The Future, UC Berkeley & The United Nations. Works in English, Spanish and Italian. • Advisory services - Strategic Business Development • Customer & Market Dynamics• Sales growth strategies - pairs disruptive innovation with daily behaviors of highest TAM• Placemaking / Team & Community Building• Public-Private partnerships • Large scale forums, keynotes, workshops
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  • B12 Love
    Us Market Growth - Business Coach
    B12 Love Jan 2015 - Present
    Mill Valley, California, Us
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  • Sdg Impact Accelerator
    Co-Founder Incubator / Accelerator
    Sdg Impact Accelerator Jan 2017 - Present
    Istanbul, Istanbul, Tr
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  • Venturewave Capital
    Global Business Development
    Venturewave Capital May 2020 - Present
    https://venturewave.com/cheryl-edison/
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  • Orange Grove
    Business Coaching Specialist
    Orange Grove Nov 2019 - Present
    Athens, Attiki, Gr
    Workshop, Coaching, and Mentoring to the clients of Orange Grove: startups in Greece.
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  • Milvali Inc
    Business Coach - Go To Market Strategy
    Milvali Inc Jan 2012 - Jan 2024
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  • The Grameen Creative Lab
    Strategic Advisor
    The Grameen Creative Lab Sep 2022 - Sep 2022
    Wiesbaden, Hessen, De
    Another year, another cohort... Sustainability can be central to every business model
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  • Institute For The Future
    Business Coach
    Institute For The Future Jul 2020 - Jul 2020
    Palo Alto, Ca, Us
    Engaged by IFTF to provide coaching and mentorship to their client SENAISENAI - The Brazilian National Service for Industrial Training - is the largest private network for technical education and technological services in Latin America. SENAI is one of the five largest complexes of technical and vocational education programs in the world (2 million students enrolled annually). It is a strong player in private education in Brazil, a link for the development of labor force for industry, and the largest network of technological development and private research in Brazil.The SENAI Innovation Institutes translates science into practical solutions for industries through applied research.The SENAI Institutes of Technology scales mature solutions for the industries.In the Education field, SENAI trains future generations on knowledge transformation for the industry of the future, based on digital transformation.The Sofia project is an initiative of the technology and innovation unit of SENAI. Sofia aims to build preferred futures for strategic industrial sectors, support the identification of technological gaps and future skills for the industry, and promote relevant and strategic R&D projects. Sofia will provide the strategic support for SENAI to develop future skills and technologies for its 27 innovative and applied R&D Institutes.
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  • Sap.Io
    Business Coach & Mentor To Sap Foundry
    Sap.Io Apr 2020 - Apr 2020
    San Francisco, California, Us
    Provided coaching and mentorship along with presentations to SAP.io Foundry.
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  • Hiag
    Property Development, Startup Ecosystem Growth & Placemaking For Large Scale Properties
    Hiag Jan 2018 - Jan 2020
    Basel, Ch
    Engaged by CEO to provide property development and placemaking know-how across the HIAG portfolio of 50+ properties and build the startup ecosystem through scouting startups, providing due diligence and negotiating investment for each one. Highlights include preparation of annual report with a focus on the United Nations Sustainable Development Goals and production of Go To Market Strategy pitch deck for HIAG Data.
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  • Skb: Scanlon-Kemper-Bard, Cushman-Wakefield, Unico, Cushman & Wakefield
    Property Turnaround & Redevelopment: Startup Ecosystem Launches & Creative Placemaking
    Skb: Scanlon-Kemper-Bard, Cushman-Wakefield, Unico, Cushman & Wakefield Jan 2013 - Jan 2017
    Hired by Merchant Bankers, SKB, ScanlonKemperBard to provide go to market strategy for turnaround of 23 acre property with 1 million square feet of building, a Dodge car plant. Westgate Mall became The Gate 510, successfully attracting 101 companies in 9 months, expanding the borders of Silicon Valley to be named the area's largest incubator/accelerator.Edison worked for SKB in California, Washington, Oregon and Arizona, working with leadership to identify properties for purchase and delivering Go To Market Strategy for turnaround. Edison consistently earned SKB accolades and international, national and local press coverage.Hallmark of tenure was developing and executing plan that saved 24 acre, 1 million SF property from foreclosure with $68M in new funding. At start was 40% occupied at .60 to 98% at close was 98% occupied with new leases signing at $2.50.Responsibilities included:+ touring & identifying properties for potential acquisition+ mapping emerging trends to leverage pent-up demands for positioning to increase use and value+ providing recommendations, consulting and collaborating to architects and construction teams+ proposing & managing budgets for build-out including contractors and sign-offs +developing new revenue streams within REIT constraints+ lobbying with city officials, agencies and special interest groups for widespread support and permits+ interfacing with property management for daily operations + champion leasing efforts including interim use and contract negotiations+ programming, news spokesperson, promotions and special uses to build value+ packaging to attract investment, sale of property, change in tenant mix and increase in price per SF+ Property Champion - Tenant relations and community leader+ Government and investor relations
  • Volvo
    Client: Volvo
    Volvo 2008 - 2009
    Göteborg, Se
    Role: Executive ProducerContracted to produce film and still shoots for new SUV launch with robotic sensors. Managed teams through all phases of 6-month project, establishing timelines and budgets across different time zones and cultures. Challenges included managing complex relationships among manufacturer, production house vendors, and U.S. in-house teams, addressing project delays and potential budget overruns, and de-escalating tensions.Key Achievements:• Delivered highly creative, top-quality film, footage, and still shots to facilitate early launch of vehicle 18 months ahead of public release. Achieved all time and budget goals through the full lifecycle.• Improved level of collaboration within competitive teams and across global borders; served as a mediator between conflicting factions, creating flow and approval systems previously non-existent.
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  • Emotiv
    Client: Emotiv
    Emotiv 2007 - 2008
    San Francisco, California, Us
    Role: Vice President, Global MarketingResponsible for developing consumer go-to-market strategy and implementing developer relations program. Launched three developer kits to transform emerging technology into worldwide standard. Working with Australian entrepreneurs, patented neuro-technology discoveries were adapted from laboratory experiments to provide a new EEG-brainwave, personal interface for human-machine interaction. Key Achievements:• Established Positioning and Marketing Plan, launching three Developer Kits: EPOC: Launched at CES, earning awards & accolades EEG: a high resolution, multi-channel portable system EMOKEY: converting facial events into any combination of keystrokes• Set in motion the system for building extensive community of academic researchers and application producers that spans 90 countries. Increased adoption through business development outreach to leaders in key industries including gaming, interactive television, computer interactions, hands-free control systems, smart environments, art, accessibility design, market research, psychology, medicine, robotics, automotive, transport safety, defense and security.• Managed external press team to gain worldwide attention and new funding sources. Notable coverage includes BBC, CNBC, ABC, Discover Channel, New Scientist, Wired & Forbes.
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  • Carrefour
    Client: Carrefour
    Carrefour 2006 - 2006
    Massy, Île-De-France, Fr
    Role: Strategic Sales & Marketing for CIM ItalyBrought on board to define new category and launch mobile operator programs for the world’s largest retailer through 3-channel network in Italy. Conducted research/analysis of operations, branding, and executive goals, delivered comprehensive branding and creative plans, and provided strategic branding, positioning, and timeline options. Key Achievements:• Successfully delivered all 12-week objectives for launch plan into 3 verticals in 4-weeks, earning prestigious internal recognition from Carrefour’s executive team.• Convinced CEO to launch across multiple channels with multiple branding identities. Received commendations from executives for triple delivery and ROI on their investment in services. Delivered branding and sales-driven creative plan for each channel’s in-store launch.• Developed sales generation and promotional program plans for 3 million data-based relationships, including employees and customers.
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  • Firefly Mobile
    Client: Firefly Mobile
    Firefly Mobile 2004 - 2006
    Us
    Role: Director, International MarketingLed Go-To-Market strategy for children’s mobile phone in Latin America and Europe, interacted directly with major distributors, key sales personnel, and corporate/local marketing resources. Built, trained, and managed teams across 15 Spanish-speaking countries (on-site and remote). Created strategic plans that included market research, localization, events, press relations, and POS/in-store materials. Key Achievements:• Launched product successfully in 15 countries within 7-month period. Achieved high press visibility securing 98 million hits in 15 countries. Earned “Best of 2006” recognition from international press for launch event.• Improved Telcel, major retailer sales 62% across all product lines by training in-house sales teams.• Created specialized launch system, bringing on board distributors who had previously refused to comply, which resulted in record level of global brand compliance and sales acceleration.
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  • Warner Bros. Entertainment Group Of Companies
    Client: Warner Brothers Wb-20
    Warner Bros. Entertainment Group Of Companies 1995 - 2006
    Burbank, Ca, Us
    Role: Senior ConsultantIn charge of art directing and coordinating production of television spots, corporate videos, and televised events, continually updating the image of Warner Brothers’ talent, news anchors, and newscasters. Translated marketing goals into visual representations for broad range of products and services. Managed successfully through 3 ownership changes and the resulting changes in direction. Key Achievements:• Produced high-impact television ads that raised the bar for production values, attracted new clients, and increased sales approximately 23% for the station and clients while continually staying within budget.• Managed several major re-branding initiatives following acquisitions, continuing to work successfully with various owners over a 10-year period.
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  • Brumfiel & Etienne
    Client: Brumfiel & Etienne
    Brumfiel & Etienne 2001 - 2001
    Role: Senior Account ExecutiveKey Achievements:• Played instrumental role in closing $11.2 million in investment funding within 4 months. Booked and hosted 2-week, multi-city ‘road shows’ (including all logistics), with average of 5 meetings daily, to drive product recognition within saturated market and secure endorsements.
  • Webby Awards (Idg)
    Client: Webby Awards (Idg)
    Webby Awards (Idg) 2000 - 2000
    New York, Ny, Us
    Role: VIP Developer & International Media Relations ManagerKey Achievements:• Recognized as a key catalyst in building the value of the Webby Awards as the “Oscars of the Internet,” with founder Tiffany Schlain gaining international recognition and national celebrity status.• Made initial business development contact with new company, Pixar, advocating for them and negotiating to receive introductory cartoon shorts for each category at no cost.• Managed complex relations and diplomacy with local politicians, guest judges and A-list stage talent on site including Mayor Willy Brown, John Perry Barlow, Arianna Huffington and Sandra Bullock.• Increased brand value from 5 judges by persuading 100 brand name individuals known the world over to participate as judges free of charge, including Robin Williams, Larry Ellison, Julia Child, Meg Whitman, and Sir Richard Branson.
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  • Llongueras
    Client: Llongueras
    Llongueras 1982 - 1990
    Es
    Role: Director, International Division of Llongueras, S.A.Working directly with CEO, Lluis Llongueras, led successful expansion into 13 additional countries.Key Achievements:• Hired by CEO & Founder, Luis Llongueras to launch products and services on site in 13 countries in 8 years.• Worked closely with Founder to launch wide range of business ventures including General Partnerships, Franchises, Joint Ventures, Fashion shows, Classes, Professional & Consumer Products, each adapted to new cultures and lifestyles.
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Frequently Asked Questions about Cheryl Edison

What company does Cheryl Edison work for?

Cheryl Edison works for U.s. Department Of State

What is Cheryl Edison's role at the current company?

Cheryl Edison's current role is US Market Entry & Business Growth | Startup & Ecosystem Coaching | 76 Countries 65 Industries | Keynotes, Workshops, Board Roles.

What is Cheryl Edison's email address?

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