Researched clients' unique perspectives in order to develop successful campaigns in the fitness and wellness spaces. Created and executed brand marketing initiatives for new and growing companies' web and social media platforms. Assessed and reported on marketing campaigns, recommending improvements and strategy adjustments when necessary. Engaged relevant influencers, building collaborative partnerships to further brand awareness. Advised brands on paid and organic social media strategies to improve overall growth and engagement.● Personally worked as a fitness and wellness influencer since 2011, incorporated as Cheryl F. Yoga to offer consultation services to brands and other influencers in 2015 to aid in brand development, social media strategy and growth, interpreting analytics, and more.● Increased the social presence of fitness and wellness influencers by tens of thousands of followers.● Helped fitness and wellness influencers and organizations create and identify their personal brands online.● Established the social presence of new fitness and wellness brands by growing fan base and brand awareness online through paid and organic measures and utilizing influencers.● Trained emerging brands' internal teams on social media management and influencer relationship management.● Created brand launch plans and social media marketing plans for new and growing companies.

Upon resigning from 24K Cosmetics to pursue another opportunity, I took on the role of Social Media Manager for their SeSpring brand in a freelance capacity.● Continued to increase social media reach, engagement, and following for the brand across multiple platforms● Planned, managed, and ran influencer campaigns.● Planned, managed and analyzed all social media paid and organic growth strategies.● Planned, managed and executed social media posts and content calendar.● Worked with their design and content creation teams to execute digital campaigns.● Worked with PR team to execute full-scale digital product launches.

Responsible for creating and implementing all marketing strategies for DTC business initiatives. Launching a new skincare line (@sespringskin). Establishing and maintaining social media channels for new skincare line. Building a well-rounded digital marketing team. Creating influencer marketing program.• Hired to manage company’s in house brands and launch a new skincare line. • Established social media accounts for the company’s in-house brands.• Spearheading all content creation, content planning, content strategy.• Planning digital marketing, content, and influencer activation calendars.• Running all paid and organic growth campaigns.• Managing digital marketing budget and ad spends.• Reporting on analytic and campaign performance.• Launching social media and influencer campaigns.• Managing a team of designers, web administrators, and PR.

Upon relocating to the East Coast from California, I left my full-time position at LeChat and transitioned into a contract role as their Social Media Manager.● Continued to increase social media reach, engagement, and following for two brands across three platforms each.● Collected and sorted influencer and employee content.● Planned, managed and analyzed all social media paid and organic growth strategies.● Planned, managed and executed social media posts and content calendar.● Worked with LeChat's design and content creation teams to execute digital campaigns.● Worked with PR team to execute full-scale digital product launches.

Increased brand visibility and product sales through paid and organic efforts. Strategized and executed an integrated marketing plan that includes traditional, digital, and social media. Analyzed website and social media performance for enhancements to content strategy. Collaborated with designers and vendors to create brand assets for the sales and marketing teams. Managed influencer relationships, celebrity sponsorships, and create partner agreements. Managed all marketing department project deadlines and analyze results. Created press releases, manage promotions, and attend trade shows.● Quickly promoted to Marketing Manager after being hired as Social Media Strategist● Increased brand's Instagram and Facebook followings by 100% in 9 months.● Increased brand's Instagram and Facebook reach and impressions by 300% in 9 months.● Created and executed the brand's first marketing plans, including an influencer outreach program, social media growth strategy, and product launch timelines.● Implemented a new influencer marketing strategy and secured 50% more micro- and macro-influencers.● Managed a team of 11 including graphic designers, web administrators, PR representatives, and content creators.

Responsible for creating and implementing all digital marketing strategies for B2C business initiatives. Establishing and maintaining social media channels for a minimum of five brands. Building a well-rounded digital marketing team. Creating influencer marketing program.● Hired as the first digital marketing employee in the company.● Established social media accounts for the company's in house brands; established social media accounts and working with PR team to manage the company's licensed brands.● Spearheading all content creation, content planning, content strategy.● Planning marketing, content, and influencer activation calendars.● Running all paid and organic growth campaigns.● Managing digital marketing budget and ad spends.● Reporting on analytic and campaign performance.

Built and executed social media plans for clients across multiple industries. Developed campaign goals and reported on KPIs and campaign performance. Created, published, and analyzed social media content. Performed social media monitoring duties and page management for clients' social media profiles.● Managed the brand tone and voice for a rotating portfolio of 5 clients.● Fostered an engaged social media community through consistent, quality content.● Managed paid and organic social media growth strategies.● Acted as online community manager.

Propound and respond to discovery, maintain calendar, potential client intake, legal research and writing, efiling, memo writing

Personal injury law, criminal defense, family law, federal appeals and paralegal tasks.

Researched upcoming projects/collaborative opportunities for Vermont Law School; Drafted memorandums for distribution amongst faculty, staff, and students; Helped organize on campus events and the Dean's speeches; Acted as student mentor

I worked in the juvenile devision handling juvenile defense in both criminal and civil matters. I also handed domestic violence protection orders, as well as drafted and filed court complaints and at least one appeal. Further, I gained practical experience as first chair attorney in no less than 10 hearings.

I was part of the semester in practice at the South Royalton Legal Clinic. I worked there part time and have been assigned four cases (two family law and two immigration law) which I handled from start to finish, attending hearings as the first chair attorney.

Attended court and gave feedback; Researched current and upcoming cases and relevant case law and statutes; Drafted memorandums of law and judicial opinions; Completed unfinished items in back-logged cases