Cheryl Foreman Email & Phone Number

* Conducted working interviews to determine final hiring decisions.* Instituted training schedules and operations checklists for multiple departments.* Trained new staff in procedures, policies, presentation, food safety, culinary education and delivered performance feedback.* Oversaw daily operations of the store, assisted in scheduling and directed staff.* Provides personalized customer service and culinary advice for a high volume of clientele.* Coordinated displays and product inventory for peak and holiday weekends.

* Prep, baking and assistant line cook. * Catering server.

* Managed the office, bookkeeping, AR/AP, fulfillment, inventory, trade show preparation, horticultural testing and general operations. I put into place all the operations systems and negotiated rates with our shipping carrier.* Supported the sales representatives and oversaw commissions payments, * Assisted the CEO with market research, HR, business development, trade negotiations, and marketing collateral.* Created projections reports for manufacturing with an eye to demand, stock and scheduling.

Oakland, Ca, Us

* Negotiated and secured distributor, publicist, and insurance contracts.* Created sales and marketing strategy, with ongoing support to achieve sales objectives. As of the end of 2010, the distributor and publisher had sold half of the original print run received in September.* Assisted the publisher in creating P&L projections and budgets.

Emeryville, Ca, Us

* Managed all aspects of the independent bookstore market including sales reporting, statistical analysis and oversight of 20 field representatives. * Provided training, sales reporting, and informational support for the internal sales, marketing and publicity directors and their staff. Created sell sheets and comparative research for all new titles for the sales staff.

Emeryville, Ca, Us

* Primary contact for domestic trade sales representatives; providing product information, sales kits, sales collateral, and in-house follow-up to drive and support their sales efforts.* Project-managed the bi-annual sales representatives conference for our 20 field reps and Canadian distributor, booked venues, hotels and travel, designed marketing materials for national and regional trade shows, managed the catalog inventory and national catalog mailings, as well as advertising/promotional efforts in the book trade, targeted markets, and direct-to-consumer campaigns.* Delivered new/updated product information and content to major trade databases, retailers, wholesalers, and online retailers in the form of excel spreadsheets, formatted electronic images, and filling out required online forms. * Served as a liaison between the editorial, production, accounting, operations, and fulfillment departments to streamline requirements for varied markets.* Created and analyzed sales reporting for in-house staff, sales representatives and distribution clients in order to track more accurately actual sales to original projections.* Monitored budgetary expenditures of sales materials and catalog mailings. * Acted as the administrative and marketing principle for the company’s second generation website, www.tenspeed.com from 4/05-6/06. Made decisions about the promotional content on the site and update relevant pages as well as participating in the look, feel and functionality of the site with Ten Speed’s designers, as well as the outside web developers and reported problems in functionality back to the developers after the site went live.* Researched digital sales markets for the company’s principles; getting the company implemented into Amazon’s search inside, Google library and Google Adwords and developing interest in Amazon’s e-book program.

Emeryville, Ca, Us

B.A., English And Theater

Tibetan Language And Buddhist Text