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HiI am proficient in leading marketing programs, strategic communications and business development on a global scale. This includes leading programs that require extensive cross organizational collaboration, thought leadership, vendor management and budget accountability. My career covers a full spectrum of marketing in the areas of retail, business to business, online and consumer. I am successful in driving programs from end to end including planning, content development , website management, communications, market research and revenue goals. Programs I have led include global internal & external communications, field/partner readiness, advertising/print/online marketing campaigns, website/content management, brand awareness, catalog production and customer retention programs
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Global Channel Marketing DirectorNuheara Mar 2017 - PresentGreater Seattle Area
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Global Channel Marketing DirectorNuheara 2017 - PresentNuheara is an innovative audio wearables company. It has developed proprietary hardware and software to deliver multi-functional intelligent hearing technology that augments a user’s hearing and facilitates cable free connection to smart devices. With Nuheara’s IQbuds, consumers are able to augment their hearing according to their personal hearing preferences and connect hands free with their voice enabled smart devices. Nuheara’s mission is to improve people’s lives by allowing them to seamlessly listen, communicate and connect to their physical and digital world. Learn more about Nuheara:www.nuheara.com
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Global Field Readiness Manager - MicrosoftBridge Partners Consulting Sep 2012 - PresentGreater Seattle AreaResponsible for the design, development, and implementation of Field, Delivery Team & Partner Readiness Framework and Process used to plan, execute, and manage Microsoft Partner Network program readiness activities for both external and internal Microsoft audiences. Responsible for executing field and partner readiness activities, engaging and partnering for Regional Service Center (RSC) readiness/training with the Customer Service and Support (CSS) organization for Partner program changes. -
Global Marketing Communications ManagerMicrosoft Corporation 2011 - 2012Redmond, WaDrove the business across 27 Global Microsoft Technology Centers • Created and delivered core marketing assets, videos, PowerPoint presentations and SharePoint Portals. The portal drove over 30,000 page view in 1 year and over 4,000 unique visitors. •Developed new content and delivered on a regular cadence across multiple organizations to drive an increase in awareness and adoption of program and services.•Collected and shared over 50 best practices to the Worldwide Community improving efficiency while driving consistency and reducing redundancy. •Developed new Rewards and Recognition program from the ground up resulting in broad participation and worldwide recognition. •Drove rhythm of the business; quarterly business reviews field surveys, internal communiqués to drive business alignment across the organization. -
Audience Marketing ManagerMicrosoft Corporation 2006 - 2011Redmond, WaCollaborated closely with international marketers to scale corporate content globally. Primary tasks include driving the communication strategy, content strategy and execution of the plan and quantifying the success of the program. •Produced the marketing strategy and plan. Built cross group v-team , materials, training, websites and led bi-monthly meetings resulting in alignment of all cloud services messaging across the organization. • Authored a worldwide communication plan to drive a consistent message across the company. Drove the launch of internal website built on Windows Azure for internal employees and executives resulting in awareness, adoption and localization of the messaging.• Created and executed the overall program strategy for the cloud platform including corporate training courses, localization program, webcasts and videos on time and on budget.
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Marketing ManagerMicrosoft Corporation 2004 - 2006Redmond, WaChartered with driving excellence in the execution of connected sales and marketing campaigns, developed the US Go-to- Market process model across business groups and subsidiaries. Evangelized best practices and built repeatable processes across business groups •Program Management: Instrumental in developing the GTM Global Charter (Cookbooks) to optimize the effectiveness and efficiency. This required strong cross group collaboration, strategic thinking and time dedication to define its process. Built strong alignment and relationships across the organization for successful planning and execution of campaigns. Defined communication and process for sharing US Strategic plans to the WW subsidiaries. •Business Planning and Orchestration: Led Go-to-market planning processes. Owner of the first Mega map which defines campaign, budgets, priorities and ownership. This document provided business insight to improve progress and efficiency. •Tools and Training: Developed the Marketing Execution Toolkit designed to help marketing professionals plan, develop and execute marketing campaigns and programs. This provided step by step guidance to aid in successfully launching marketing campaigns. Led monthly training workshops and conducted surveys to obtain tangible qualitative feedback of the process.
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Product ManagerMicrosoft Corporation 2003 - 2004Redmond, WaTargeted a $15 million revenue goal for TechNet Subscriptions in the US through various marketing campaign efforts focused on acquisition, awareness, renewal, product usage, events and sales incentives. Drove $6.5 million in revenue, 17,000 leads and increased the renewal rate from 41%-46%. Delivered strong project management, leadership, vendor management and cross team collaboration to achieve campaign success and reach revenue goals. •Recruited new TechNet subscribers through lead generation. follow up, demand generation. e-mail campaigns and outbound telesales. Developed trial software to drive leads through the pipeline for follow –up via outbound telemarketing and HQ Sales Force. •Renew, retain, and win back subscribers by building a successful retention campaign. Collaborated with creative agency to develop brand and creative materials to retain customers• Responsible for product revenue, budgets, forecasting, and vendor management.
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Account ManagerMccann Worldgroup 2000 - 2002Seattle, WaSuccessfully led a team to launch Microsoft’s Employee Referral Program, Eddie Bauer’s online Magazine, and Spiegel’s branded content program. Programs dramatically increased brand awareness, drove online sales, and built customer loyalty. The Spiegel.com content program exceeded the site-wide Average Order Size by 30% and met ROI goals. •Developed program briefs, strategy, guidelines, metrics, measurement plan, budget and specification documents•Drove market research, web development, email strategy, creative concept and design, editorial expertise, print production and program measurement presentations. Led production teams from brainstorm through implementation and launch phases. • Provided excellent client/team communication. Maintained strong client relationships. Facilitated weekly team and client meetings• Managed program financials, including budgets, freelance and team hourly billing
Cheryl Hart Skills
Cheryl Hart Education Details
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Marketing -
University Of AvignonGeneral Studies
Frequently Asked Questions about Cheryl Hart
What company does Cheryl Hart work for?
Cheryl Hart works for Nuheara
What is Cheryl Hart's role at the current company?
Cheryl Hart's current role is Senior Marketing Director at Nuheara.
What is Cheryl Hart's email address?
Cheryl Hart's email address is ch****@****ing.com
What is Cheryl Hart's direct phone number?
Cheryl Hart's direct phone number is +120621*****
What schools did Cheryl Hart attend?
Cheryl Hart attended University Of Washington, University Of Avignon.
What skills is Cheryl Hart known for?
Cheryl Hart has skills like Strategy, Marketing Strategy, Crm, Cross Functional Team Leadership, Program Management, Product Management, Business Development, Digital Marketing, Management, Marketing Management, Business Strategy, Account Management.
Who are Cheryl Hart's colleagues?
Cheryl Hart's colleagues are Christophe Chene, Ivan Kelly, Lachlan Mcveigh, Mike Hanssen, Dan Zorde, Gillian Jowett-Blinman, Erik Östlin.
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Cheryl Hart
New York City Metropolitan Area2wachovia.com, wellsfargo.com -
2hartmarketing.biz, hmarketing.biz -
Cheryl Johnson
Greater Chicago Area6bellhelicopter.textron.com, cessna.textron.com, yahoo.com, cat.com, cat.com, textron.com7 +121592XXXXX
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2creativeartsworkshop.org, svigals.com
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