Cheryl Beach

Cheryl Beach Email and Phone Number

Product Marketing, Go To Market, and Customer Loyalty Leader @ Verizon Wireless
basking ridge, new jersey, united states
Cheryl Beach's Location
New York City Metropolitan Area, United States
Cheryl Beach's Contact Details

Cheryl Beach personal email

Cheryl Beach phone numbers

About Cheryl Beach

Effective and passionate marketing leader with a history of launching high-profile successful programs. Proficient in delivering innovative ideas with strong leadership, organizational and project management capabilities. Specialized in developing end to end marketing and GTM plans for new products and services, customer loyalty programs, and marketing operations.

Cheryl Beach's Current Company Details
Verizon Wireless

Verizon Wireless

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Product Marketing, Go To Market, and Customer Loyalty Leader
basking ridge, new jersey, united states
Website:
verizon.com
Employees:
151940
Cheryl Beach Work Experience Details
  • Verizon Wireless
    Loyalty Program Lead
    Verizon Wireless Mar 2017 - Present
    Basking Ridge, New Jersey
    • Blend of program management, product development, loyalty, and go to market• Direct a team of individuals responsible for driving requirements via Agile, producing all program reporting, managing the program rewards budget, decisions regarding customer experience escalations, and running/operating all end to end aspects of the platform• Steer the continual evolution of the program based on customer and employee feedback/research
  • Verizon
    Lead, Integrated Marketing & Marketing Strategic Planning
    Verizon Nov 2015 - Mar 2017
    • Instrumental in standing up Verizon’s first Integrated Marketing Organization• Led the 12-18 month Strategic Marketing Plan across wireless, landline, and product• Acted as Chief Of Staff, developing all executive governance at VP and above level
  • Verizon Wireless
    Associate Director Product Marketing
    Verizon Wireless Mar 2013 - Nov 2015
    - Launched Verizon's first K-12 Education product offering.- Operationalized Verizon's Healthcare product strategy (RPM).- Developed full 360-degree launch strategies for new products.- Conducted research, built business cases, and developed trial offerings for new healthcare products.
  • Verizon Wireless
    Go-To-Market Associate Director
    Verizon Wireless Aug 2010 - Mar 2013
    - Lead the team responsible for the Go To Market Strategy of over 300 programs annually.- Responsible for leading Verizon's Go To Market Strategies for the 4G LTE Network, iPhone, iPad, and other notable products.- Engaged the Leadership Teams across the company to ensure alignment on marketing strategies.- Communicated with multi-level stakeholders.
  • Verizon Wireless
    Crm & Loyalty Associate Director
    Verizon Wireless Jan 2008 - Jul 2010
  • Verizon Wireless
    Product Marketing Manager
    Verizon Wireless Apr 2006 - Dec 2008
  • Verizon Wireless
    Crm Manager
    Verizon Wireless Jul 2001 - Apr 2006
  • Metlife
    Marketing Communications
    Metlife 1998 - 2001
  • Comprehensive Marketing Systems
    Account Executive - Client Services
    Comprehensive Marketing Systems 1996 - 1998

Cheryl Beach Skills

Product Marketing Cross Functional Team Leadership Marketing Strategy Crm Telecommunications Wireless Mobile Devices Marketing Communications Management Direct Marketing B2b Strategic Partnerships Go To Market Strategy Marketing Product Management Customer Experience Leadership Sales Operations Customer Retention Go To Market Solution Selling Product Development Multi Channel Marketing Customer Acquisition Digital Marketing B2b Marketing Competitive Analysis Wireless Technologies

Frequently Asked Questions about Cheryl Beach

What company does Cheryl Beach work for?

Cheryl Beach works for Verizon Wireless

What is Cheryl Beach's role at the current company?

Cheryl Beach's current role is Product Marketing, Go To Market, and Customer Loyalty Leader.

What is Cheryl Beach's email address?

Cheryl Beach's email address is ch****@****hoo.com

What is Cheryl Beach's direct phone number?

Cheryl Beach's direct phone number is (908)-362*****

What skills is Cheryl Beach known for?

Cheryl Beach has skills like Product Marketing, Cross Functional Team Leadership, Marketing Strategy, Crm, Telecommunications, Wireless, Mobile Devices, Marketing Communications, Management, Direct Marketing, B2b, Strategic Partnerships.

Who are Cheryl Beach's colleagues?

Cheryl Beach's colleagues are Anthony Caimano, Bruce Rock, Ravula Tharun, Chris Britton, Patrick Merrick, Avnish Tolwani, Courtney Brown.

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