Cheryl Beach Email and Phone Number
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Effective and passionate marketing leader with a history of launching high-profile successful programs. Proficient in delivering innovative ideas with strong leadership, organizational and project management capabilities. Specialized in developing end to end marketing and GTM plans for new products and services, customer loyalty programs, and marketing operations.
Verizon Wireless
View- Website:
- verizon.com
- Employees:
- 151940
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Loyalty Program LeadVerizon Wireless Mar 2017 - PresentBasking Ridge, New Jersey• Blend of program management, product development, loyalty, and go to market• Direct a team of individuals responsible for driving requirements via Agile, producing all program reporting, managing the program rewards budget, decisions regarding customer experience escalations, and running/operating all end to end aspects of the platform• Steer the continual evolution of the program based on customer and employee feedback/research -
Lead, Integrated Marketing & Marketing Strategic PlanningVerizon Nov 2015 - Mar 2017• Instrumental in standing up Verizon’s first Integrated Marketing Organization• Led the 12-18 month Strategic Marketing Plan across wireless, landline, and product• Acted as Chief Of Staff, developing all executive governance at VP and above level -
Associate Director Product MarketingVerizon Wireless Mar 2013 - Nov 2015- Launched Verizon's first K-12 Education product offering.- Operationalized Verizon's Healthcare product strategy (RPM).- Developed full 360-degree launch strategies for new products.- Conducted research, built business cases, and developed trial offerings for new healthcare products. -
Go-To-Market Associate DirectorVerizon Wireless Aug 2010 - Mar 2013- Lead the team responsible for the Go To Market Strategy of over 300 programs annually.- Responsible for leading Verizon's Go To Market Strategies for the 4G LTE Network, iPhone, iPad, and other notable products.- Engaged the Leadership Teams across the company to ensure alignment on marketing strategies.- Communicated with multi-level stakeholders. -
Crm & Loyalty Associate DirectorVerizon Wireless Jan 2008 - Jul 2010 -
Product Marketing ManagerVerizon Wireless Apr 2006 - Dec 2008
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Crm ManagerVerizon Wireless Jul 2001 - Apr 2006
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Marketing CommunicationsMetlife 1998 - 2001 -
Account Executive - Client ServicesComprehensive Marketing Systems 1996 - 1998
Cheryl Beach Skills
Frequently Asked Questions about Cheryl Beach
What company does Cheryl Beach work for?
Cheryl Beach works for Verizon Wireless
What is Cheryl Beach's role at the current company?
Cheryl Beach's current role is Product Marketing, Go To Market, and Customer Loyalty Leader.
What is Cheryl Beach's email address?
Cheryl Beach's email address is ch****@****hoo.com
What is Cheryl Beach's direct phone number?
Cheryl Beach's direct phone number is (908)-362*****
What skills is Cheryl Beach known for?
Cheryl Beach has skills like Product Marketing, Cross Functional Team Leadership, Marketing Strategy, Crm, Telecommunications, Wireless, Mobile Devices, Marketing Communications, Management, Direct Marketing, B2b, Strategic Partnerships.
Who are Cheryl Beach's colleagues?
Cheryl Beach's colleagues are Anthony Caimano, Bruce Rock, Ravula Tharun, Chris Britton, Patrick Merrick, Avnish Tolwani, Courtney Brown.
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Cheryl Beach
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