Cheryl Rasmussen Email & Phone Number

San Francisco Bay Area

As the Senior Global Community Manager of LIVEcommunity and Fuel User Group, I am responsible for leading the strategy, execution, and operations of our community programs, as well as managing the community team. Our goal is to foster organic interactions and facilitate user-led knowledge sharing at scale.Through our community programs, we create environments and experiences that inspire meaningful engagements, digitally, in-person, and in hybrid settings. By empowering our members, we deepen their connection not only with our product but also with fellow community members.

Santa Cruz, California, United States

Global Community Manager of LIVEcommunity supporting 370,000+ online users*Develop and implement the innovative and comprehensive award-winning community strategy at Palo Alto Networks, pioneering authentic collaboration and leveraging cutting-edge platforms to elevate the customer experience to new heights. Focus on integrating community content consumption and digital engagement seamlessly into the customer journey, driving impactful wins while establishing a scalable and sustainable model for long-term success.*Lead cross-functional collaboration and foster meaningful connectedness among Customer Success, Product Marketing, Go-To-Market (GTM) and diverse program teams. Responsibilities encompass governance of global community initiatives for both LIVEcommunity and Fuel User Group, designing and launching innovative programs within these community ecosystems, and ensuring optimal synergy with other strategic initiatives.*Lead a dynamic team of Community professionals comprised of Product and Program Managers, Platform Developers, Solution Engineers, and Content & Editorial Strategists. Collectively, the team empowers customers, partners, and employees to achieve success collaboratively, harnessing digital platforms and driving digital community transformation.*Assess, analyze, and prioritize insights on effective positive customer outcomes, fostering community success at all levels of the company to drive accelerated business decisions and action-oriented initiatives. Utilize data-driven strategies alongside creative approaches to cultivate incremental and transformative growth in digital customer experience.

Santa Clara, Ca

Lead for global strategy and execution of transformative community digital engagement programs to ensure ongoing innovation, simplified experiences and drive user satisfaction contributing to community growth opportunities.

San Francisco, Ca

* Led content strategy and migration efforts for redesign of UCSF Medical Center website.* Innovated on new project management processes and collaborated with leadership team, IT, QA, designers, product managers and vendors to support the migration and creation of over 4000 pages of content.* Managed bandwidth and creative resources to support new content development and editorial efforts. * Drove content authoring initiatives and priorities for new Content Management System (CMS). Subject matter expert (SME) on Sitecore.* Organized and facilitated project planning, stand-up meetings, reviews, QA design, UAT testing, change requests, backlog tracking and bug prioritization.

San Jose, Ca

* Partnered with business owners, developers, designers and QA teams on user experience and interaction for all Cisco Webex.com and Webex Teams eCommerce flows. * Lead on new e-commerce flows and revisions of existing flows, requiring deep strategic understanding of business, offers and products. Flows included SaaS buy online, upgrade/downgrade, free trials and hardware sales.* Guided quality and consistency on end-to-end eCommerce experience from marketing site entry point through success, product on-boarding and next steps.* Defined and customized interaction model and workflows for best user experience and brand representation working with vendors and internal partner teams.* Managed content translation process for localization across 16 WebEx International sites.

San Jose, Ca

* Developed and managed strategic marketing plans to successfully launch, grow and maintain customer base for Real Estate social media start-up company.* Led e-commerce and mobile app development strategy for subscription-based SaaS offering including new sign up, free trial, pricing and purchase flows.* Developed the product sales strategy, pricing and analysis, and performed ongoing business requirements to drive brand performance and penetration.* Hired and managed outsourced technology vendors, contractors and sales representatives.* Created customer-facing and internal communications including traditional, online and social disciplines. * Delivered sales and training presentations to small and large audiences (80+), both in person and online. Created and produced product workshops and virtual webinars.

Support Services Parts & Pricing

Program Manager for services parts and pricing supporting the global help desk and services sales worldwide to ensure product and program inquiries are addressed according to service level agreements.* Services division subject matter expert on Oracle 11i working with IT, consultants, and key stakeholders on implementing changes to improve pricing tools and processes. Involved developing requirements, system testing, internal communication efforts and training others on new processes.* Ensured availability of Sun product price lists for the Americas region. * Delivered services communications around processes and timelines for new product announcements.* Served as team lead on quality check performance for bi-monthly global announcement cycles.

Support Services Parts And Pricing

Manager of Support Services pricing tool and related business systems. Ensured service parts and pricing availability and readiness on announce date worldwide.* Owner of services pricing tool, supporting all aspects of the tool, processes, system enhancements and interfaces.* Managed team of 4 to support 20 product specialists in creation, set up and management of over 10,000 service parts in systems.* Business systems manager for new program implementation working cross-functionally with product marketing, product management, operations and IT.* Defined and developed communications and training on new and existing processes, procedures, workflow and systems integration.

Support Services Alliances

Marketing Manager for Service Alliance Programs, new product announcements, and internal communications. Provided marketing strategy and brand awareness.* Responsible for multivendor marketing and support relationship between Sun and 20 vendor participants. *Successfully announced and implemented 8 new vendors in collaboration with business development, solution call centers, and executive stakeholders.

Services marketing project coordinator in support of various web-based initiatives, service alliance team and installation services.*Partnered closely with other functional areas to identify business process improvements which included documenting and implementing a range of new functionality, processes and training.* Participated in and provided marketing content to the SunVIP vendor evaluation and approval process.* Drove restructuring of installation offerings in terms of pricing, packaging and positioning to meet business and marketing needs.

Worldwide Support Services

Provided critical support and administration management for VP and GM of Sun Support Services.