Cheryl Summers Email & Phone Number

Greater St. Louis

Leverage Broadband Strategies represents a new era for Leverage Cable Consulting. We are a management and growth strategy firm for telecommunications providers. We take on complicated and challenging parts of your business, provide perspectives and execute on plans that promote growth. Our services include management outsourcing, advanced subscriber analytics, M&A services, contract negotiation and video product management. In addition, we have created The Leverage Council, a curated and carefully vetted group of industry experts, The Leverage Council provides our clients with targeted consultative access to insiders who can offer insights and advice on anything and everything in the telecom industry.

St. Louis, Mo

Leverage Cable Consulting is endorsed by the National Cable Television Cooperative as an Approved Service Provider for NCTC members. Client services include: >Retransmission consent and television network contract negotiation>Right-sizing channel lineups and updating packaging for today's competitive environment>Guidance on choosing an advanced television platform and launch assistance.>Buying or selling a system? We offer pre-deal business and network assessments, transitional services, and due diligence services. >Our SubLogic cloud-based interactive dashboard is an affordable data analytics solution that provides operators with actionable trends and metrics. >Many clients use our monthly reporting process for programming payments to increase accuracy and ease the burden on the local accounts payable team. >Have a tough issue to tackle? Schedule time with the Leverage Council, our curated roundtable of industry experts. At Leverage, we believe that inside every independent operator there's a hero just waiting to emerge. We understand the struggle to stay ahead of increasing license fees, combating higher bad debt rates and increasing competition. We understand the struggle because the team at Leverage has over 60 combined years of experience working for independent operators. During this time, we have learned a few tricks of the trade. We've tapped into our inner hero and Leverage exists to help you tap into yours. Whether you need ongoing assistance or just have a one-time project you would prefer to hand off, the team at Leverage is standing by to become your secret weapon! Visit www.leveragecableconsulting.com for samples of how Leverage can make your life easier, bring down your operating costs and save you time. A few of our current and past clients include: Ritter Communications, Vyve Broadband, GTA TeleGuam, Inter Mountain Cable, MidAtlanticBroadband.

Negotiation and management of cable programming contractsOversight of channel lineups and evaluation of new or emerging cable networks.

Cable network contract negotiation.Retransmission consent agreements and must-carry request issues.Worked with senior management team on network launches, programming cost reduction measures and new packaging strategies.

● Management of all programming contracts and contract compliance● Responsible for all marketing efforts, website, company branding● Oversight and training of customer service personnel● Increased digital basic penetration by 38% in the first 7 months of 2009● Increased Showtime subscriptions by 102% in the first 7 months of 2009● Implemented first email marketing campaign● Reduced digital basic cost of programming by $.70/subscriber while remaining content neutral● Launched Video On Demand● Doubled company’s offering of high definition content ● Analyzed bandwidth usage plan and developed a new plan that created 9 new EIA channels for future content while still allowing for additional content to be immediately added

Nearly 10-year dependable track record with 20th largest cable operator in the U.S. Negotiation of programming agreements; a proven record of saving Broadstripe money: recently negotiated a deal securing over $250,000 in savings over the next five years; Analysis of audits conducted by network partners and negotiation of audit results with a record of Broadstripe paying pennies on the dollar; Track annual programming costs; Implementation of all channel launches of changes coordinating efforts between programming network partners, field engineers and outside vendors; Project manager for approximately 20 satellite or equipment changes annually; Coordination of regional marketing efforts involving network partners; Primary point of contact for network partners

Full service direct mail and marketing companyWorked with clients to design, print and mail marketing piecesManaged ongoing marketing campaigns and fulfillment projectsCoordinated efforts with database group and business analysts as well as print production groupServed on steering committee for the 1997 Future Direct Marketing Leaders Conference (a 3-day event for marketing students)Completed "Printing Fundamentals" class at the Graphic Arts Institute of St. Louis