Chester C. Email & Phone Number

California, United States

• Serve as the primary internal owner of the successful delivery of our client's content syndication and digital advertising campaigns
• Work with internal and external stakeholders to, identify, define and implement inventory requests
• Collaborate with partners to help improve and navigate best practices and process improvements at a granular level in partnership with Partner Operations
• Serve as a digital operations subject matter expert for internal teams and external partners.
• Continuously assess, improve, and implement efficient and scalable operational workflow, end to end
• Subject matter expert across ML’s products and 3rd party applications including Lead Generation and Digital Advertising Operations and platform integrations

San Francisco Bay Area

• Traffic display, mobile, native and video ad campaigns/creative in DFP/GAM ad server, and newsletters ads in the LiveIntent platform
• Execute social trafficking campaign on different platforms
• Test and troubleshoot creatives and third party tags (ie: Sizmek, Flashtalking, DCM, Innovid, et al.) to ensure adherence to specifications and proper tracking
• Manage ad verifications and tracking solution implementation (ie: IAS, DoubleVerify, MOAT)
• Ensure that campaigns launch on time and are fully executed according to the insertion order
• Monitor campaigns to ensure full delivery and troubleshoot delivery discrepancies

San Francisco Bay Area

• Traffic display, mobile, native, video and programmatic ad campaigns in GAM/DFP DSP, SSP, and ad server
• Test and troubleshoot creatives and third party tags (ie: Sizmek, Flashtalking, DCM, Innovid, et al.) to ensure adherence to specifications and proper tracking
• Manage ad verifications and tracking solution implementation (ie: IAS, DoubleVerify, MOAT)
• Monitor campaigns to ensure full delivery and troubleshoot delivery discrepancies
• Work closely with Client Services, Yield, and account teams to resolve creative issues and recommend campaign optimizations
• Create reporting to communicate campaign delivery and other relevant metrics to the account team

San Francisco Bay Area

• Traffic display, mobile, native, video and programmatic ad campaigns in GAM/DFP DSP and SSP ad server
• Test and troubleshoot creatives and third party tags (ie: Sizmek, Flashtalking, DCM, Innovid, et al.) to ensure adherence to specifications and proper tracking
• Manage ad verifications and tracking solution implementation (ie: IAS, DoubleVerify, MOAT)
• Monitor campaigns to ensure full delivery and troubleshoot delivery discrepancies
• Work closely with Client Services, Yield, and account teams to resolve creative issues and recommend campaign optimizations
• Create reporting to communicate campaign delivery and other relevant metrics to the account team

San Francisco

• Coordinate operational aspects of advertising placements on mobile and desktop consisting of standard display ad units, programmatic and custom built native/sponsored/branded content executions
• Execute the set up of several ad campaigns within DoubleClick ad server (DCM/DFA)
• Develop appropriate tracking for banner ad units and other media placements
• Traffick ad tags to each publisher/vendor in a timely fashion
• Create, revise, and update creatives for the different ad units
• Monitor daily performance of ads to identify and troubleshoot issues with delivery, campaign set up, and/or pixel implementation

San Francisco

• Responsible for assisting the Campaign Manager in campaign trafficking, management, optimization and reporting for all digital ad campaigns. In direct support of Ad Sales, translate client needs into actionable tasks.
• Support Sales team with launch and trafficking functions for advertisers online advertising campaigns using DFP, and the first point of contact for inquires on creatives, tags, and site/mobile app functionality
• Test and troubleshoot 3rd party tags from DFA, Sizmek/Eyeblaster, Mediamind, Flashtalking, Atlas, VAST/VPAID, Mediaplex, Celtra, Vizu, IAS, Millward Brown/InsightExpress, MOAT, MRAID, etc., prior to launch, and/or.
• Provide QA, investigation, and troubleshooting on impression/click discrepancies while utilizing the JIRA ticketing system
• Establish and maintain strong relationships within the Sales organization and other internal teams (Ad Tech, Dev, Ad Products, Creative Lab)
• Proficient in Microsoft Office/Excel

San Francisco

• Scheduled, booked, alter, cancel print and digital ads. Ensured accurate and timely advertiser billing by processing necessary billing orders through AdMarc and confirming accuracy in the daily 3875 reports
• Assisted Sales and Account Managers on I/Os, and other tasks
• Managed the production of all creative assets for advertisers through to final execution
• Monitored all campaigns, print and digital, for delivery
• Proficient in Microsoft Office/Excel

San Jose, CA

• Book, test, and traffic rich media banner ads, display and mobile campaigns, video, and third-party ad tags through Google's DoubleClick for Publishers (DFP ) for 120+ newspaper sites across the US
• Trafficked daily and weekly 15+ email blast via PulseConnect
• Troubleshoot ad creative issues that affect trafficking, implementation, or reporting of a campaign
• Provide technical internal support through a Help Desk system
• Proactively provide resolutions, ie: modify creatives as needed for compliance with technical specifications
• Provide backup trafficking and support for the Los Angeles NewsGroup, and other Northern California newspaper publishers within the media group

San Jose, CA

• Hands on management of GotDailyDeals program: campaign management, deal input and research, sales and marketing coordination, website (HTML & CSS) and marketing design
• Handled average of 300+ per month of customer support inquiries via phone and email
• Work with Account Executives and Finance on sales and revenue reporting
• Successfully built, customized, launched, trained, and manage a Help Desk system using the Zendesk platform to run the daily operations and communication tool for Sales and Fulfillment Specialist
• Trained, managed and supervised offshore fulfillment team in Manila, Philippines (Affinity Express)
• Facilitated training for other Support teams within the Media company, and Sales for deal functions, help desk usage, and site functionality

Walnut Creek

• Responsible for processing camera-ready ads from clients via PDF file(s)
• Implemented pre-press best practices: file preparation, manufacturing process, proofing, photo re-touching, and color correction
• Collaborated closely with art directors, sales and coordinators
• Created newspaper and magazine ads across multiple verticals such as Real Estate, Retail, and Auto, and troubleshoot problem ads/files

• Responsible for creating and building ads for Goodguys, Yardbirds (Home Depot), GE, BMW, Sears/OSH
• Worked directly with customers/designers to collect assets, design, create, implement changes
• Prepared final, press-ready files based on supplied specifications for several types of printing
• Made various formats of supplied artwork production-ready and resolve any artwork issues that arise during production
• Provided image retouching, clipping paths and additional image manipulation
• Packaged and prepare files for release to printers or media partners

Livermore, CA

• Built advertising materials for 900+ Safeway stores in North America
• Prepared final, press-ready files based on supplied specifications for several types of printing
• Made various formats of supplied artwork production-ready and resolve any artwork issues that arise during production
• Provided image retouching, clipping paths and additional image manipulation
• Packaged and prepare files for release to printers or media partners
• Conducted press checks

Certified Graphic Design, Graphic Design

Computer Graphics

Education record

Took Japanese Language Lessons