Chethan Kumar is a Vice President and Head -HR Service Delivery,Digital and HRBP for ABFRL Corporate at Aditya Birla Fashion and Retail Ltd.. Colleagues describe them as "Chethan! When I first met him at Madura, Aditya Birla Group, I was struck by his process orientation for managing his compensation portfolio. Over sometime I realized that the process driven approach comes from his inexhaustible perseverance of excellence in the very standards driven approach his role demands. Along with market and statutory knowledge he has been the solutions man for various statutory issues even senior management face. A good friend with a companionate mind towards all employees alike makes Chethan an extremely approachable HR partner for all employees." and "Chethan is a soft spoken C&B guy. He has a good understanding of the nuances of payroll and manages to get things done with people. Without loosing cool and getting ruffled, he does his job diligently. He goes out of his way to help people in need and day and time of the week deosn't matter to him in this respect."