Effectively managed webpage content through WordPress and built a safety products brand website using Wix. Executed successful PPC and social media campaigns and oversaw corporate gift initiatives. Prepared marketing collateral, including catalogs and brochures. Played a key role in handling online inquiries received through WhatsApp, email, and the website. Contributed to the development and implementation of marketing strategies, aiming to enhance overall brand presence.

Led efforts to enhance our digital presence and engagement, implementing A/B testing for ad optimization and creating engaging social media content including reels and short videos. Additionally, I managed our TikTok account to grow followers and brand recognition. My role also encompassed overseeing digital marketing operations, organizing impactful events like client safety day, designing marketing materials, and nurturing client relationships.

Managed over SGD 10,000 monthly social ads budget, strategizing, developing, and overseeing paid digital marketing campaigns on Facebook, Instagram, and TikTok. Executed A/B testing, optimized campaigns, and produced comprehensive Ads Manager reports for weekly and monthly insights. Additionally, scheduled organic content via Facebook/Instagram Creator Studio, advertised job positions to generate candidate leads, created SEO-optimized organic content on RED, and strategically allocated the advertising budget across various channels to implement the sales funnel.Achievements:▪️ Generated over 5,000 Facebook leads and new message connections for hiring nannies in Malaysia in 2021 through social ads, with a cost per result below $6.▪️ Generated over 3,000 website conversion leads for Singapore PEM Confinement Nanny Agency in 2021 through social ads, with a cost per conversion of $19.▪️ Proposed and created a new Telegram group chat with over 3,000 members for customer and target audience engagement.

Assessed client needs through direct communication, ensuring safe and quality construction practices, while also conducting cold calls and negotiating lease terms for shopping mall properties.

Created customized lesson plans, ensuring alignment with the curriculum and addressing students' interests. Additionally, I assigned meaningful homework and projects to reinforce learning, while carefully selecting course materials such as sheet music and instructional videos to enhance the educational experience.