I help small businesses optimize their websites and master essential tools to attract and engage customers. Through detailed website audits, strategic copywriting, and personalized tech support, I enhance user experience, streamline workflows, and ensure that every page communicates a clear, compelling message.From refining website content to navigating platforms like Canva, TikTok, and MailerLite, my goal is to empower small business owners with the tools and strategies they need to grow, connect with their audience, and achieve their goals.

In this role, I focused on driving customer engagement, retention, and advocacy through strategic marketing initiatives for a SaaS data analytics platform. I collaborated cross-functionally to create impactful campaigns and content that showcased customer success, fostered community engagement, and amplified brand loyalty.Key Responsibilities:-Designed and executed customer marketing strategies to enhance satisfaction, loyalty, and retention.-Developed case studies, testimonials, blogs, and video content to highlight customer success stories and demonstrate product value.- Planned and hosted customer-facing webinars and events to educate and support customers on product updates and best practices.- Created targeted email campaigns and newsletters, nurturing customer relationships with tailored communications.- Leveraged data analytics to measure campaign effectiveness and refine strategies for optimal results.- Partnered with content, design, and product teams to ensure consistent messaging and branding across all materials.Through my work, I developed a strong understanding of SaaS customer dynamics, storytelling, and data-driven decision-making, allowing me to create innovative customer-focused campaigns.

This role is a promotion and department change from City Government to Product Experience.Responsibilities include: -Digital Learning in building online training content and courses, using e-learning applications, for clients and Buxton employees- Developing and lead monthly client webinar trainings highlighting the features and benefits of a specific area within the Buxton platform-Collaborating with the Director of Product Marketing on the quarterly client newsletter-Working with the product experience team on the creation of new and update existing knowledge base articles-Work with the product experience team on the development and QA platform elements for new version and new product releases-Providing a back-up to the technical support team and initial new client platform training -Working with the product experience team on advanced client trainings, additional trainings offered after the client’s initial platform training-Giving live product demos of platform to potential clients -Touch points with clients to ensure trainings and technical support exceeded standards -Utilizing CRM system to maintain customer records, trainings, and communications-Contributing to the team by accomplishing any client communication or training tasks as needed

-This role is a promotion from the previous role as an Account ExecutiveResponsibilities include,-Being the team’s point person for public sector client engagements -Taking formal responsibility for organizing and coordinating business activities between public sector account management and the Buxton organization at large-Providing role-support to our account management team and facilitating ongoing training on products and processes for our account management team

- In addition to being an Account Executive, additional hours are spent coordinating speaking proposals, press releases, client announcements, a monthly blog, publications pitches and case studies-These hours are also for PR350 course credit for the fall semester at the University of Texas at Austin

As a Buxton City Government Account Executive, we support communities to be positioned for retail development success:-Ensure the timely and successful delivery of solutions that meet client objectives-Trusted advisor for key stakeholders on retail development from understanding the retail potential to effectively prospecting/recruiting new sustainable businesses, and assist local businesses with a data- driven approach -Accountable for maintaining successful partnerships and long-term relationships-Responsible for ensuring utilization of solutions to guarantee clients’ take full advantage of services, support and tools for enhanced results -Identify potential opportunities and collaborate with sales teams to support continued company growth

-Elected role by peers and board members -Exceeded all expectations and performance metrics for social media, branding and advocacy event attendance

-Based upon company needs analysis findings, strategically met the goals of each advertiser through executing revenue producing radio campaigns with creative commercials/schedules and business plans -Dedicated to actively prospecting/securing new customers and continuously creating innovative ideas to improve business practices and increase productivity

-Promoted the company and products at local establishments and events-Also, substantially increased the number of Facebook "likes" and analyzed local demographic at every event

-Assisted several departments with administrative services, social media and research-Transcribed films and assisted Director of IT Services

-Served multiple tables while being an enthusiastic team player and assisted others in all areas-Established friendly rapport with every customer-Reviewed each section and worked with employees on improving weak areas

-Studied the up-and-coming trends in the wedding industry and consulted brides to find perfect attire for entire bridal party

-Researched and interviewed leads to create informative articles-Photographed local college events for publishing

-Attended fashion meetings and stayed up-to-date with latest trendsthrough Nordstrom Galleria in Dallas-Also, worked part-time for Nordstrom during their Annual Anniversary Sale for loyal customers