Bring innovative ideas and build partnerships to identify areas of synergy and achieve strategic goals.

Responsible for building private cloud and onsite cloud infra business including new service roll out, p&l, partnerships.

Alliances - Work with major platform companies and internal teams to identify partnership opportunities to meet our strategic goals. Project Management - Work with cross functional teams on projects of strategic importance.

As a product manager I focused my energy on increasing base and revenue. Base enhancement activities involved acquisition related activities and churn reduction activities. Acquisition related: Launched and spear headed programs aimed at increasing gross addition by attacking competition accounts through different channels  Involved every stakeholder and sensitised them about the importance of the program and thus got the right platform for the sales teams to perform  Started weekly recognition program to build excitement around the program  Tracked the cases that were given special pricing approvals basis promised minimum commitment turning around the commitment realisation from 63% to 85%.Churn prevention activities Identified various gaps in B2B retention, hence started marketing and service interlock to discuss probable churn cases and identified actions and programs to curb churn With constant Interactions and brain storming we were able to identify few churn items that could be easily tamed and with the programs we curbed churn due to the identified reason, e.g churn of 3G datacards to upgrade to 4G.Revenue enhancement activities:o Pricing interventions to maintain acquisition ARPU above the national average without compromising on the gross addso Up-selling value added services and IR packs to increase revenues from the existing accountso Training of retention teams to have value based discussions with the accounts instead of pricing and transactional discussions, leading to reduced demands of plan downgradeso Identification of few sources of revenue leakage and plugged the same with the help of commercial team

In the role I was responsible for increasing the base and revenue of postpaid business in Mumbai Circle. My key activities were :o Identified segments and executed digital media campaigns to increase data pack penetration in smartphone users giving an incremental revenue of 2mn annuallyo Worked closely with the up-sell call centre to re-define the processes and aligned up-sell campaigns to up-sell as per customer’s usage patterns, thereby increasing productivity of the channelo Identified and utilised new avenues of upgrading data customers: use of existing retail channels, smartphone promoters at multi-brand retail outletso Identified the drivers for churn in postpaid and worked cohesively with the customer service team to plug the gaps in retention processo Created an agent-level DOA for retention agents basis the customer’s AON and ARPU to help them retain faster and increase retention efficacyo Migration of low rental packs to market rateso Migration of low realisation and low ARPU plans to higher plans• Resultso Within three months of relentless efforts, postpaid data revenue growth shifted gears to overtake the prepaid counter-parto The incremental revenue from up-sell centre per month has increased from 0.5 mn to 1 mn, November over Julyo 4% reduction in Month on month churno 3% year on year call rate increase for Mumbai circle as against 0.4% drop nationallyo Many programs such as upsell at retail, 2G to 3G have been replicated nationally as best practice taking the cue from Mumbai’s results

• This role presented me with an opportunity to setup the channel, build my team and thus challenging me to apply my knowledge and intellect to understand target consumers, identify key markets, train and develop my team, plan and conduct BTL activities• As a part of my stint I launched a new branch and established the trade environment for one of our B2B alliances. Created a retailer model for the repayments which was highly appreciated both by internal team and B2B partners. It was then replicated across Mumbai.• Looking beyond acquisition, I setup a UnR machinery at the outlets itself to drive usage by the acquisition done by the outlets in earlier months. For achieving the same, I created a simple visual model for explaining the revenue opportunities involved with repeat usage

Studied the Marketing and Sales processes followed at Trident with a view to do away with unnecessary processes(streamlining) , introducing Sales Force Automation wherever possible and thus relieving Marketing personnel from mundane tasks. This project was aimed at reducing the non value added work from Marketing personnel's daily routing thus giving them time to formulate marketing strategies and involving in lead generation activities to help the company grow its customer base.

1. Developed POC of Engine to be used in file processing system.2. Along with the team, designed and developed a system for crane design automation.