Chi Phan Email & Phone Number

• Head of Category MKT Department (size of 03 employees) of Bird’s Nest RTD portfolios (Yen sao Thien Viet, Kid’s Nest Plus, Gennest, Justnest, Dailynest) & Country Media with key responsibility of assisting CMO in.
• Led TET Multi-brand commercial innovation (MBCI) campaign which drove +18%growth vs. YA on National sales of all participating brands.
• Enabled savings of media buying budget by 70% vs. Pre
• Assisted CMO/CEO in new whitespace/category expansion launches (Gennest/Justnest/ Dailynest Bird’s Nest Powder)- Digital Transformation:
• Rebuilt & turned around Ecommerce (3.5X average monthly revenue increase) via shoprestructure (category & brand rearrangement) & design (UI refreshment), promotionsharpening & hallow effect from brand communication.
• Proposed UI/UX design for CRM DTC platform (QSHOP)

Vietnam

Responsible for Product MKT campaigns and daily operationsAchievement Highlights - Successfully launched 03 big campaigns to drive cashless conversion & and restage/reposition Payment portfolios:(i) Credit card Year End/Tet Mega promotional campaign- 11/2019-3/2020 (+17% & 76% growth in new cards & payment volume respectively post-campaign; ave. 3X.

Vietnam

- Drive usage promotion including discounts, special offers, and usage platforms on an end to end basis including concept, execution and fulfilment- Manage Customer Life Cycle Management (CLCM) of the credit card including all portfolio actions (research, analyze, plan) for driving activation, usage, upgrade and retention- Card portfolio management by.

Vietnam

- Plan and implement marketing campaign of usage including market research, brainstorm, forecasting portfolio performance and growth, communication plan, retention and execution to meet forecasts- Manage all activities of marketing to educate customers on how to use the card and enhance customers engagement - Analyzing the credit card portfolio and.

Vietnam

- Devising marketing campaign from inception to completion including manage and execution with the aim of acquiring new credit card and stimulating card spending- Leading marketing plan as manage budget, create communication & media plan, manage all activities and work closely with the internal team as The Creative team, Activation team, Digital team and.

Vietnam

- Researching and analyzing the behaviour of credit card holder to create the policy and promotions for approaching new customers- Coordinating with several departments (BUs, Operation, Legal & Risk Dept.,...) in VPBank to develop and improve the operation and service of credit card product- Being a representative for answering problems of the branches.