Chi Phan Email & Phone Number

Hanoi, Vn

Hanoi, Vn

Helping SMEs and startups develop and execute marketing strategies, focusing on visual production and digital channels. Industries: Fashion, Food & Beverage, Interior Design, Retail, Hotels & Resorts.

AweSM agency is dedicated to offering mastermind courses on marketing and mindset strategies for entrepreneurs and coaches looking to establish their online coaching businesses. In this role, my responsibilities include devising digital campaigns to attract high-quality traffic from multiple platforms. I leverage data analytics, employ social media marketing techniques, and optimize sales funnels to enhance course subscription conversions. Our performance metrics indicate a 30% decrease in CPL for traditional markets and 50% reduction for English-speaking markets. We scaled up from a monthly budget to EUR 40,000, achieving ROA of 4.0

Developing, implementing, and executing strategic marketing plans for the entire hospitality group. Brands under coverage scopes: Victoria Hotels & Resorts (7 properties); EMM Hotels & Resorts (3 properties); Mai Chau Lodge; Flower Garden Hotel; 4 lines of cruises (Emeraude, L'Azalee, Sayuri, Victoria Mekong, Spice Viet restaurant chain (3 properties); Hai Au Aviation. The most successful achievement: Launched Summer Megasales campaign with Revenue increased 300% vs 2018.Lead a team of 14

One of the primary achievements in this role was successfully repositioning the brand from an individual hotel into a distinguished homegrown luxury hotel collection managed by a local brand. This strategic repositioning allowed the group to elevate the brand's perception and establish a strong identity within the luxury hospitality market. In addition to brand repositioning, a key focus was to develope online sales channels & Ecommerce platforms. Online sales revenue growth 30% YOY

Develop and implement marketing and communication plans, including advertising campaigns, direct marketing, public relations, event planning and organization. B2B partnership programs with major organizations such as banks. telecommunication, international schools, industrial parks, business associates, NGOs and embassies.

Hanoi

Overall responsibility for advertising and public relations, as well as the management of guest experience programs for the hotel. Promoted the hotels through various channels, including social media platforms, trade shows, interviews, press conferences, and media events with a focus on enhancing brand visibility and engaging target audience. Hosted the Thank you party for 800 invited guests and partners and few corporate events.

Digital Marketing Strategy

Master'S Degree, Accounting And Business/Management, Distinction

Bachelor'S Degree, Language And Education, Excellent

Activities and Societies: Chinese & English language