Chi-Wei (Daphne) Chen Email & Phone Number

Toronto, Canada Area

• Planned, organized, and implemented digital marketing strategies resulting in a net sales increase of 85% in 8 months.• Developed and executed promotional and transactional e-mail campaigns to over 65K consumers with an average open rate of 20% increasing email revenue by 82%.• Led the re-branding of the company, including re-designing and copywriting for the company homepage, online product pages, story, presentations, and product collateral.• Improved web presence through SEO campaign: optimized website links, keywords, header tags, meta tags, and alt texts, to drive a 175% increase in website traffic.• Managed marketing budgets and administered overall strategic direction and execution of all Pay-Per-Click advertising with SEM specialist to generate an increase of 45% conversion rate.• Created, managed and executed day-to-day social media initiatives by incorporating influencers marketing and developing strategies to improve user engagement across all major channels: Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn, WeChat, and Weibo.• Secured magazine, media, and other business collaborations – Elle Canada, The Morning Show, The Real, Canada Computers, among others – to solidify branding and name recognition.• Supervise the design team to produce marketing and product packaging creatives, and the engineering team to implement optimization strategies for landing pages and other web pages.

Ontario, Canada

• Prepared costing analysis and determined the optimal sale price and business strategies of existing and new products for wholesaler customers including Costco, Walmart, PetSmart, Sam’s Club, Metro, and Loblaws. • Coordinated with sales, logistics, operation and purchasing departments and utilized data analysis tools in determining the optimal cost of goods sold for line of products. • Conducted market assessments and competitive analysis to identify product opportunities.• Analyzed customer profitability reports to identify strength and weakness in order to develop and implement strategies to maximize sales volume and profitability. • Coordinated artwork development projects, including packaging, artwork circulation, sales promotion material, sell sheets, and mock-ups.• Proof read all marketing materials before release to customers.• Maintain social media platform and interact with customers online. • Monitored and managed capital expenditures and production expenses across various plants. • Prepared daily plant expenses and production labour reports to identify production efficiency and potential improvements.

Toronto, Canada Area

• Maintained complete responsibility for the organization and teaching of a self-contained classroom. • Assessed and monitored 100+ students’ progress and adjusted pedagogies accordingly. • Designed and coordinated hands-on activities to enhance students’ interactions and critical thinking skills. • Effectively resolved personality conflicts; maintained high levels of student discipline. • Implemented a positive discipline plan which promotes student responsibility, problem solving skills, and student accountability.

Shenzhen, Guangdong, China

• Initiated connection and network with European clients in the industry of solar power, wind power, and railway transportation to promote electromagnetic products. • Designed and consulted web designers the layout of new company website and selected content and keywords for the site in both Mandarin and English. • Collaborated with the technical team in creating prototypes of electromagnetic samples to meet European regulation. • Assisted the recruitment of local university students by examining their qualifications through interview.

Vancouver, Canada Area

• Demonstrated advanced product knowledge by introducing benefits of ingredients and formula to customers. • Proactively consulted with customers on their needs and made product recommendations. • Inquired about purchasing experience, item preferences, and future purchases to obtain returning customers. • Met and exceeded monthly quota and assisted coworkers with sales and duties. • Prepared for promotions by designing and rearranging products for showcases.

Master'S Degree, Teaching

Digital Marketing, Marketing

• Gained knowledge and practical experiences with SEO, SEM, website optimization, email marketing, and social media campaign. • Prepared.

Bachelor Of Science (B.Sc.) And Minor In Commence, Chemistry