【Fubon Financial Holding Co., Ltd. 】Taipei, TaiwanManager, Sustainability & Communications Division,Brand Management Dept.,July 2022 - present【Fubon's Run For Green(R4G) Tree Planting Project】● Collaborated with Bravelog, a sports data provider, to lead efforts in optimizing the user experience (UX) of the tree planting website, driving runner participation in tree planting marketing campaigns for the four major marathons, and analyzing performance data. Achieved a YOY growth of +190% and improved Google Lighthouse web page quality by 29 points.● To enhance public understanding of the R4G project, orchestrated the “Fubon Sustainable Forest Game.” Leveraged this social game to disseminate Fubon's sustainability efforts and the net-zero issue. Successfully attracted participation from 84,943 individuals, resulting in 2.34 million media exposures. Achieved an interaction rate of 51.41%, with an average of 3.54 engagements per person."【2022 Financial Technology Expo Digital Initiative】● To enhance the exhibition experience at the 2022 Financial Technology Expo, we pioneered the use of a 360-degree virtual exhibition and short animations to draw online audiences' attention. During the event, we successfully attracted a total of 35,000 in-person attendees. In addition, we Successfully achieved 131,592 online viewers and 1,611 interactive comments during LINE live streaming.

【FUBON LIFE INSURANCE Co., Ltd.】Taipei, TaiwanDeputy Manager, Digital Development Dept. January 2020 – June 2022Senior Assistant Manager, E-commerce Dept. July 2017 – December 2019Management Associate(M.A), E-commerce Dept. July 2016 – June 2017● Successfully launched the O2O insurance matching platform by managing the project from initiating the project plan, conducting quantitative and qualitative data analysis, coordinating with stakeholders in different teams, and implementing & promoting the platform through different marketing channels. This resulted in 500% of the insurance policies growth and TWD 13.5 million revenue with limited budget.● Initiated and managed the seasonal insurance marketing campaigns (Online Night Market) to increase average order value (AOV) by coordinating with cross functional teams, constructing different marketing strategies and promoting through multi-channels, which resulted in TWD 230 million incremental revenue and 10% increase of the average order value. ● Managed the product marketing project (Annuities Insurance) by analyzing quantitative data from e-commerce, designing promotion mechanisms, creating and launching press releases and marketing content, which resulted in huge impact on social media and earned-media exposure.● Responsible for developing and implementing marketing strategies for all media types (owned, paid, and earned) including managing SEO, paid-advertisements, press releases, and social media.● AWARD•Fubon User Experience Improvement Proposal: Winning Prize (2020)•Fubon Innovative Proposal: Innovative Golden Brain Award (2018)

【BUSINESS NEXT MEDIA Corp.】Taipei, TaiwanSenior Marketing Specialist April 2015 – April 2016● Developed the marketing tutorial program by designing the program roadmap, coordinating with different lecturers, promoting through digital channels, hosting digital marketing lessons, and matching marketing talents with relevant jobs, which resulted in TWD 8.5 million sales revenue and 66% YOY revenue growth.● Hosted 10 forums of internet development for readers of Business Next Media by planning different topics and agendas, and coordinating with influencers from different tech industries and start-ups.● Responsible for brand management and social media marketing, including creating daily marketing content, increasing exposure by conducting AB testing, and hosting marketing events.

【WEI CHUAN Corp.】Taipei, TaiwanBrand Marketing Supervisor, Beverage Division May 2014 – May 2014● Responsible for product marketing of bottled tea and bottled water, including constructing branding strategies by quantitative analysis, creating content, cooperating with advertising agencies, and importing unique foreign brand merchandise, which resulted in creating TWD 80 million revenue.● Initiated and developed new online sales channels for bottled tea and bottled water through e-commerce platforms by analyzing market demand, coordinating with external platforms, and re-branding the products with limited resources.

【Procter & Gamble】Hsinchu, TaiwanSalesperson (short-term), Sales Dept. July 2012 – August 2012● In charge of the channel of Carrefour, and showed strong negotiation and communication skills in sales to boost sales by 40% in one month.

【YAHOO! TAIWAN HOLDINGS Ltd.】Taipei, TaiwanIntern, Media Sales Dept. July 2014 – September 2014● Assisted in selling advertisements to real-estate agencies and movie publication clients by conducting market and competitors’ analysis, producing pitch books and marketing proposals, and coordinating with clients, which resulted in more than TWD 1 million business opportunity.

-Responsible for new products, vinegar drinks development survey and distribution of operation (Helped CSC to acquire $1 million grant from Ministry of Economic Affairs)