- Create, strategize, execute and manage publicity campaign making use of multiple earned media channels, including broadcast, digital, print and online- Cultivate relationships with event and entertainment industry insiders as music labels, broadcasters, distribution company, tour managers, talent managers, offline and online media- Produce and supervise press events such as premieres, live events press conferences, press junkets, festival panels, press toursArtists I've worked with: Fedez, Dark Polo Gang, Emis Killa, Ariete, Rosa Chemical, Tedua, Bresh, Ariete, Anna Foglietta, Paola Turci, Malika Ayane. I was also in charge of communication for the italian market for international artists such as Taylor Swift, The Weeknd, Drake, Ariana Grande, Jonas Brothers, Post Malone, Pearl Jam, Greta Van Fleet and many others.

- Press office activities (product and corporate) and media relations, coordination of articles and interviews with key contacts of different Italian newspapers- Organization of press conferences, events reserved for journalists or open to the public- Direct relationship with clients, performing strategic consulting function and offering them the appropriate pr angles and communication plans- Devising pr plans at agency tendersClients:BEAUTY: ghd, Dia Beauty by DiaVitaTRAVEL: Air Dolomiti, AccorHotelsFOOD: Nestlé Fitness, Nesquik, Lion CerealiHOME: BricocenterCORPORATE: AVEDISCO - Associazione Vendite Dirette Servizio Consumatori, Fiera di VicenzaFITNESS: Aspria Harbour Club, Vita Energy by DiaVitaSOCIAL MEDIA: NeoLife

My main activities:- Organizing press conferences and coordinating articles for the artists followed- Management of artists' social pages- Managing the relationship between media and artists, with attention to the given image of the artistArtists I've worked for: Jack Savoretti, Jaselli, Luchè, Giuseppe Cederna, Aruan Ortiz, Violetta Zironi, I Gatti Mezzi, B-Nario, Fabio Santini, Ottavo Richter.Festival and events: Radio Deejay XMasters - Action Sports and Music Show, JAZZaltro, A Vigevano Jazz.

- Selection of music for compilations from company back catalogue, track upload management, design of graphics and artworks. - Market study for good product placement, creation of promotional music videos. Main channels I worked on: digital store (ITunes, Amazon), streaming platforms (Deezer, Spotify), web video sharing platforms (Youtube, Deezer).- Managing the talent section of the label with consequent promotion and communication activities. Listening to demos and proposing the most interesting projects.

- Logistics and organization of the Info Point, direct relationship with the festival audience. - Audience management during concerts. - Interface between the festival organization and the public by giving information about scheduled events and tickets for sale. - Participation in promotional activities, management of activities related to free concerts.