Chiara Estini Email & Phone Number

Milano, Italia

- Management and execution of all-round marketing plans from brief to delivery, OOH, PR and instore activation, with ownership on digital and social for Italy, Spain and Portugal.- Responsible for the definition of the local marketing budget and the implementation and monitoring of its execution.- Development of brand portfolio through the launch of 10 new products: collaborating with commercial and logistic teams; selecting products through data-based market analysis, developing packaging and labels with Regulatory teams.- Main point of contact for creators, external agencies (media, creative, press) and Central teams, building strategic cross-functional workstream- Management of all brand contents and assets for website, social media, trade marketing, B2B activities, e-commerce- Leading the local marketing execution team with 1 direct report.- Greatest hits: CPM for digital spendings recorded -30% from PY as social media following grew +21% from PY | designed an organic PR seeding which resulted in over 1.5M views | got our charity campaign on Vogue Italia

Milano, Italia

In charge of creation and implementation of 360° marketing strategies with a deep understanding of consumer behavior, competitors and trends.• Leading all digital marketing and communications activities for Southern Europe countries (Italy, Spain and Portugal)• Supporting launch of new products• Development of packaging and revamps• Delivering and executing plans that are high quality, timely delivered, on-brand and consistent on all channels (social media, PR, influencer marketing, trade activations)• Managing contents and assets for website, social media, trade marketing, B2B activities, e-commerce• Being main coordinating point of contact for creative teams, media agencies and external partners• Greatest hits (so far): eCPM for digital spendings recorded -35% from PY | Social media following grew +20% from PY

Milan, Italy

In charge of digital marketing and communication activities for PVM entire portfolio (Chupa Chups, Vigorsol, Daygum, Vivident, Frisk, Golia, Big Babol, Fruittella and Goleador brands). Main tasks included:• Executing digital & social media branding strategies for video, audio, display, social and influencers activations, with a focus on TikTok and Instagram• Campaign planning & buying, as well as day-to-day monitoring and optimization• Creating presentations for internal and external use (Italian market & Global HQ)• Monitoring news and trends for FMCG, Food & Beverage and Entertainment verticals• Measuring and analyzing results regularly with insightful reports• Proposing adjustments to strategies and tactics, finding new approaches to experiment• Budgeting and controlling digital spendings of each given brand • Driving e-commerce growth on Amazon in collaboration with external partners

Milan, Italy

Social media management, planning and strategy development for key clients as Intesa Sanpaolo and Lavazza Global. Main tasks included:• Defining Facebook and Instagram editorial plans for foreign markets• Creating presentation and reports• Monitoring digital campaigns budgets

Milano, Italia

Milano, Italia

Ma, Marketing And Communications

Activities and Societies: Blog Editor for Bocconi Women in Business Blog Contributor and Social Media Manager for Bocconi Marketing.

Laurea Triennale, Mediazione Linguistico-Culturale

Thesis: “English language in advertising: a case study on HSBC’s ads” (Score: 4/4) Majors: English and Russian Language, Media & Marketing.

Education record