Wei Ling Chia Email & Phone Number

Singapore

• Responsible for managing Exxon Mobil’s loyalty marketing program particularly in the New Zealand, Guam and Saipan markets, with a focus on customer relationship management (CRM).• External stakeholder engagement and highly collaborative role, leading internal cross-functional teams to design, plan, execute and deliver engaging, KPI-achieving campaigns for Client. • Spearhead mobile app launch for Guam market.• Gather business requirements, design and translate into marketing campaign strategies and plans.• Deliver campaign performance insights and provide recommendations to optimize campaigns. • Identify gaps to improve program health and design campaigns to target different segments.• Mentor and onboard newcomers for the Exxon Mobil account.• Identify opportunities for standardization of processes / templates.

Singapore

• Responsible for managing Exxon Mobil’s loyalty marketing program particularly in the New Zealand and (support) Singapore markets, with a focus on customer relationship management (CRM).• Help to spearhead the loyalty marketing program of a new market (New Zealand), achieving 200K registered members within 9 months.• Campaign management, liaising between client and cross-functional internal teams, ensuring timely and successful delivery of solutions according to client’s needs and improving client business performance.• Proactive account management to enhance and grow client relationship.• Develop campaign briefs and marketing collaterals.• Execute end to end campaigns, obtain client sign-off for project commencement, work with IT and data team on data extraction, arrange for Direct Mailer/SMS/eDM blast and perform Call Centre briefing.• Works closely with client, internal project delivery team, third-party SMS and eDM vendor and creative agency. • Prepare various reports including consolidation of competitive analysis, microsite performance report, SMS and eDM reports.

Singapore

• Identify business development opportunities, holding meetings with partners and tenderingfor projects• Work with management to develop and implement business development strategy, workwith sales team to achieve short and long term revenue growth and establish strong customerrelationships with partners• Provide solutions relating to clients’ requirements for their websites, Ecommerce websites, Point of Sale (POS) systems, CRM systems and Enterprise Resource Planning (ERP) systems• Prepare training materials, copywriting, social media management, writing of bids, proposals, brochures and various other business informational letters

Singapore

Singapore

Bachelor Of Science (Honors), Banking And Finance

Activities and Societies: Student Representative CouncilStudent Representative Council • Organising committee of Blood Donation event •.

Gce 'A' Levels

Activities and Societies: Leo Club, Vice Chair Person for classLeo Club • Active member and participated in the Community Involvement.

Education record

Activities and Societies: String Ensemble, Monitorial BoardDunman String Ensemble • Secretary of Dunman String Ensemble