Chi Vu Email & Phone Number

Boston, Ma, Us

Chicago, Il, Us

New York, Ny, Us

● Assisted in launching a $3M global open call for proposals, advancing gender equality while financing risk data, analytics, and AI to empower global partners in better anticipating, preventing, and responding to complex crises.● Enhanced website content clarity by conducting user interviews and creating a UX sitemap, leading to a 340% increase in engagements and unique visitors, with 21K impressions gained in one month.● Collaborated with the external communications team to implement year-long communication strategies, cultivating long-term partnerships and increasing data-driven strategy effectiveness by 20%.● Executed and optimized social media campaigns through Hootsuite, monitoring and visualizing monthly performance to support client goals and internal missions through PowerBI, R, and Excel.● Assisted in orchestrating 4 major events during the 79th General Assembly High-level Week, managing logistics, guest management, timelines, media/press coordination, professional photography, and post-event promotion for +3K global leaders and international delegates.

Boston, Ma, Us

● Enhanced Learning Engagement: Utilized large language model (LLM) technology to revamp 3 financial planning courses for professionals, personalizing content and incorporating engaging elements to support student success.● Inclusive Curriculum Design: Collaborated with professors to develop pedagogical approaches that leveraged LLM capabilities to ensure the learning materials were inclusive and empower women and marginalized individuals entering the finance field.

● Streamlined a 6-month marketing initiative into a rapid 2-week sprint, utilizing data-driven social listening and consumer insights to execute 100+ data-driven Instagram Reel concepts, resulting in 70% increase in engagement. ● Orchestrated project management for a five-member team, leading to an average project completion rate of 53% from campaign start to end. ● Led 20+ graphic design projects aimed at promoting wellness and establishing brand identity, resulting in 33% increase in engagement.● Managed two 2-month video production projects while orchestrating project management for a five-member team, ensuring successful project delivery and outcomes.

Boston, Massachusetts, Us

● Worked collaboratively and cross-functionally with a team of 10 to conduct industry research and data analysis focused on guerrilla marketing tactics for YiFang Taiwan Fruit Tea. ● Presented findings, analyses, and tactical proposals to the CEO of YiFang using Qualtrics, Figma, Excel, and data visualization tools.

Brooklyn, New York, Us

Accounts: Hennessy x NBA, Timberland, Four Seasons, McLaren F1 x Chrome, Amazon Luna, F45 Training x Netflix, Vans, GE Aerospace, Microsoft● Collaborated with partners and developed strategies for identifying cultural moments within the entertainment/media industry. Overhauled social playbooks focused on consumption and engagement within the AAPI community, leveraging expertise in social data analysis.● Led the development of brand crisis management strategies, delivering impactful presentations to clients and senior vice presidents. ● Maintained a proactive stance in monitoring weekly marketing industry trends and conducted comprehensive social listening analyses on brands entering the Web3 landscape, encompassing NFTs and the Metaverse.

Hanoi City, Hanoi, Vn

Guided and mentored over 5 underprivileged students, facilitating their successful study abroad journey and aiding them in securing positions at prominent organizations in Vietnam, including Heineken, HSBC Bank, and L’Oreal Vietnam.

Houston, Tx, Us

● Conducted research projects to enhance patient care, with a primary focus on prostate cancer in areas such as surveillance, survivorship, and post-treatment mental health. This included a thorough review of 150+ articles within two weeks and transcription of interviews.● Analyzed both quantitative and qualitative data from 5+ interviews related to patients' financial hardships, utilizing Excel and ATLAS.ti for information extraction and interpretation.● Explored patients' treatment decisions through the examination of 10+ surveys and qualitative interviews. Additionally, assessed the efficacy of health and medicine marketing communications in effectively communicating treatment risks, providing support, and explaining treatment plans to patients.

Rock Island, Il, Us

● Accelerated idea generation and mentored 40+ students to help them improve their integrated marketing knowledge by devising a syllabus for the club, teaching advertising concepts, and managing relationships with alumni for career advice.● Managed a 40-member team, resulting in a 40% improvement in project completion rates, to develop advertising campaigns (competitive analysis, market research, data mapping, primary research via Qualtrics and SurveyMonkey) for Meta, Indeed, Tinder.

Rock Island, Il, Us

● Supervised a team of interns to create 80+ websites/logos/videos for more than 30 clients, utilizing Adobe Creative Suite (XD, Photoshop, Illustrator, InDesign) and HTML/CSS.● Executed 3+ digital marketing and business plans, performing in-depth competitor analysis and case study examination to consult clients about LinkedIn advertising, Google Ads, product development, and brand positioning strategies, using HubSpot, Brandwatch, and Google Suite.

Rock Island, Il, Us

● Implemented 5 monthly marketing plans from concept to launch by developing project proposals, editing videos, and designing e-newsletters using Premiere Pro, Photoshop, Mailchimp, and Canva.● Executed marketing projects by sending surveys to current students/alumni and conducting interviews.

Rock Island, Il, Us

● Collaborated with 15 campus leaders to spearhead a successful campaign that attracted over 200 college freshmen and revamped the website, resulting in an 89% increase in web traffic.● Implemented strategic updates that boosted the official page’s followers by 41.7% in a single semester and grew engagement by 67% on Instagram.

Rock Island, Il, Us

● Won one out of five merit awards for a research proposal about English-language learners’ experiences and DEI at “The National Conference on Peer Tutoring” to enhance diversity on campuses throughout the U.S.● Guided the reading and writing processes of 150+ students through brainstorming, constructive feedback, and literary analysis.

Rock Island, Il, Us

● Analyzed applications from 2,000+ international students, producing semester reports through Excel pivot tables and post hoc analysis.● Achieved a 628% increase in engagement by crafting compelling narratives and developing 15+ monthly email newsletters using Slate, Mailchimp, Premiere Pro, Photoshop, Canva, TikTok, Instagram takeovers, YouTube Studio, and live meetings.

Rock Island, Il, Us

● Helped international students with an understanding of U.S college policies and civil rights.● Coordinated icebreaking programs for international students.● Assisted students in settling down in the new environment by introducing them to professors and friends, as well as extracurricular activities on campus.

London, Gb

● Conducted a Facebook advertising campaign based on SEO and omnichannel marketing research to achieve a KPI of 10,000+.● Created 30+ statistics & B2C/ B2B-related social media posts.● Implemented 36+ client newsletters (LEGO, Public Health England, NYX, Nestle, Wrangler) by analyzing data from 100+ surveys.● Proposed 5 prototypes to enhance UX/UI by testing 10+ surveys on the app. ● Executed plans to engage clients with Bulbshare’s business by increasing Google discovery searches to 150% through content and SEO management and by overseeing brand images on Google My Business, Quora, LinkedIn, Instagram, and Facebook.

Dallas, Tx, Us

● Participated in webinars with host speakers such as Sal Khan from Khan Academy, Ally Love, Omar Johnson.● Learned about advertising analytics, 5G technology, cybersecurity, personal brand, machine learning, business development, and more.

Helsinki, Southern Finland, Fi

● Implemented monthly marketing content plans by gathering data and managing social accounts● Promoted the test-prep courses and consultation services● Performed an in-depth market analysis of company competitors, and developed marketing content plans by gathering social media-related data and managing social accounts (9,000 followers).● Managed and trained 5 marketing interns, reported monthly working results of Facebook Ads and Google Ads campaigns with managers.

Master Of Arts - Ma (Stem), Emerging Media Studies

Bachelor Of Arts - Ba, Communication Studies/ Business Administration (Marketing)

Study Abroad, Business, Management, Marketing