● Assisted in launching a $3M global open call for proposals, advancing gender equality while financing risk data, analytics, and AI to empower global partners in better anticipating, preventing, and responding to complex crises.● Enhanced website content clarity by conducting user interviews and creating a UX sitemap, leading to a 340% increase in engagements and unique visitors, with 21K impressions gained in one month.● Collaborated with the external communications team to implement year-long communication strategies, cultivating long-term partnerships and increasing data-driven strategy effectiveness by 20%.● Executed and optimized social media campaigns through Hootsuite, monitoring and visualizing monthly performance to support client goals and internal missions through PowerBI, R, and Excel.● Assisted in orchestrating 4 major events during the 79th General Assembly High-level Week, managing logistics, guest management, timelines, media/press coordination, professional photography, and post-event promotion for +3K global leaders and international delegates.

● Enhanced Learning Engagement: Utilized large language model (LLM) technology to revamp 3 financial planning courses for professionals, personalizing content and incorporating engaging elements to support student success.● Inclusive Curriculum Design: Collaborated with professors to develop pedagogical approaches that leveraged LLM capabilities to ensure the learning materials were inclusive and empower women and marginalized individuals entering the finance field.

● Streamlined a 6-month marketing initiative into a rapid 2-week sprint, utilizing data-driven social listening and consumer insights to execute 100+ data-driven Instagram Reel concepts, resulting in 70% increase in engagement. ● Orchestrated project management for a five-member team, leading to an average project completion rate of 53% from campaign start to end. ● Led 20+ graphic design projects aimed at promoting wellness and establishing brand identity, resulting in 33% increase in engagement.● Managed two 2-month video production projects while orchestrating project management for a five-member team, ensuring successful project delivery and outcomes.

● Worked collaboratively and cross-functionally with a team of 10 to conduct industry research and data analysis focused on guerrilla marketing tactics for YiFang Taiwan Fruit Tea. ● Presented findings, analyses, and tactical proposals to the CEO of YiFang using Qualtrics, Figma, Excel, and data visualization tools.

Accounts: Hennessy x NBA, Timberland, Four Seasons, McLaren F1 x Chrome, Amazon Luna, F45 Training x Netflix, Vans, GE Aerospace, Microsoft● Collaborated with partners and developed strategies for identifying cultural moments within the entertainment/media industry. Overhauled social playbooks focused on consumption and engagement within the AAPI community, leveraging expertise in social data analysis.● Led the development of brand crisis management strategies, delivering impactful presentations to clients and senior vice presidents. ● Maintained a proactive stance in monitoring weekly marketing industry trends and conducted comprehensive social listening analyses on brands entering the Web3 landscape, encompassing NFTs and the Metaverse.

Guided and mentored over 5 underprivileged students, facilitating their successful study abroad journey and aiding them in securing positions at prominent organizations in Vietnam, including Heineken, HSBC Bank, and L’Oreal Vietnam.

● Conducted research projects to enhance patient care, with a primary focus on prostate cancer in areas such as surveillance, survivorship, and post-treatment mental health. This included a thorough review of 150+ articles within two weeks and transcription of interviews.● Analyzed both quantitative and qualitative data from 5+ interviews related to patients' financial hardships, utilizing Excel and ATLAS.ti for information extraction and interpretation.● Explored patients' treatment decisions through the examination of 10+ surveys and qualitative interviews. Additionally, assessed the efficacy of health and medicine marketing communications in effectively communicating treatment risks, providing support, and explaining treatment plans to patients.

● Accelerated idea generation and mentored 40+ students to help them improve their integrated marketing knowledge by devising a syllabus for the club, teaching advertising concepts, and managing relationships with alumni for career advice.● Managed a 40-member team, resulting in a 40% improvement in project completion rates, to develop advertising campaigns (competitive analysis, market research, data mapping, primary research via Qualtrics and SurveyMonkey) for Meta, Indeed, Tinder.

● Supervised a team of interns to create 80+ websites/logos/videos for more than 30 clients, utilizing Adobe Creative Suite (XD, Photoshop, Illustrator, InDesign) and HTML/CSS.● Executed 3+ digital marketing and business plans, performing in-depth competitor analysis and case study examination to consult clients about LinkedIn advertising, Google Ads, product development, and brand positioning strategies, using HubSpot, Brandwatch, and Google Suite.

● Implemented 5 monthly marketing plans from concept to launch by developing project proposals, editing videos, and designing e-newsletters using Premiere Pro, Photoshop, Mailchimp, and Canva.● Executed marketing projects by sending surveys to current students/alumni and conducting interviews.

● Collaborated with 15 campus leaders to spearhead a successful campaign that attracted over 200 college freshmen and revamped the website, resulting in an 89% increase in web traffic.● Implemented strategic updates that boosted the official page’s followers by 41.7% in a single semester and grew engagement by 67% on Instagram.

● Won one out of five merit awards for a research proposal about English-language learners’ experiences and DEI at “The National Conference on Peer Tutoring” to enhance diversity on campuses throughout the U.S.● Guided the reading and writing processes of 150+ students through brainstorming, constructive feedback, and literary analysis.

● Analyzed applications from 2,000+ international students, producing semester reports through Excel pivot tables and post hoc analysis.● Achieved a 628% increase in engagement by crafting compelling narratives and developing 15+ monthly email newsletters using Slate, Mailchimp, Premiere Pro, Photoshop, Canva, TikTok, Instagram takeovers, YouTube Studio, and live meetings.

● Helped international students with an understanding of U.S college policies and civil rights.● Coordinated icebreaking programs for international students.● Assisted students in settling down in the new environment by introducing them to professors and friends, as well as extracurricular activities on campus.

● Conducted a Facebook advertising campaign based on SEO and omnichannel marketing research to achieve a KPI of 10,000+.● Created 30+ statistics & B2C/ B2B-related social media posts.● Implemented 36+ client newsletters (LEGO, Public Health England, NYX, Nestle, Wrangler) by analyzing data from 100+ surveys.● Proposed 5 prototypes to enhance UX/UI by testing 10+ surveys on the app. ● Executed plans to engage clients with Bulbshare’s business by increasing Google discovery searches to 150% through content and SEO management and by overseeing brand images on Google My Business, Quora, LinkedIn, Instagram, and Facebook.

● Participated in webinars with host speakers such as Sal Khan from Khan Academy, Ally Love, Omar Johnson.● Learned about advertising analytics, 5G technology, cybersecurity, personal brand, machine learning, business development, and more.

● Implemented monthly marketing content plans by gathering data and managing social accounts● Promoted the test-prep courses and consultation services● Performed an in-depth market analysis of company competitors, and developed marketing content plans by gathering social media-related data and managing social accounts (9,000 followers).● Managed and trained 5 marketing interns, reported monthly working results of Facebook Ads and Google Ads campaigns with managers.