Chidera Stephen (Acim, Msc) Email & Phone Number

Manchester, England, Gb

England, United Kingdom

Built dashboards and handled quarterly analytics for major websites and all social media channels. Used insights to increase engagement by 20% and reduce bounce rates by 10%, driving improvements across the board.Led a transformative digital optimisation strategy for findability and accessibility, which increased website traffic by an impressive 30% but also witnessed a remarkable 25% surge in user engagement within the first 6 months.Conducted SEO audits and user journey enhancements, increasing organic traffic by 30% and improving click-through rates. Ran LinkedIn ad campaigns, driving awareness and engagement with targeted audiences.Trained over 50 content contributors, improving content consistency and quality by 40%. Established accessibility standards that boosted engagement, ensuring inclusive and cohesive content online.

England, United Kingdom

Directed digital content strategy for Jobst across major e-commerce platforms like Amazon, aligning global strategies with local objectives and achieving a 15% increase in online sales.Collaborated with the Global Digital Content Manager to enhance content strategies and leverage data analytics, resulting in a 20% growth in the customer base and supporting the UK Annual Strategy.Led the digital transformation of key offline materials, improving accessibility and user engagement while conducting market research that drove a 10% increase in conversions.Managed partnerships with external agencies and cross-functional teams to implement campaigns for health & medical brands like Actimove, Tena, Leukoplast and JOBST.

England, United Kingdom

Led the planning and execution of many event marketing campaigns across the EMEAI region using Eloqua, achieving a 21% boost in global lead generation and enhancing stakeholder satisfaction through strategic initiatives.Collaborated with internal and external teams to resolve website issues and requests, resulting in a 40% improvement in website update efficiency and timeliness, significantly supporting our marketing efforts.Increased email open rates by 12% by implementing A/B testing for FY23 marketing campaigns and maintaining a well-structured marketing budget, demonstrating a focus on data-driven decision-making.Developed weekly dashboard reports using Looker Studio to monitor key performance indicators such as ROAS, CTR, impressions, and ad spend, effectively communicating results to stakeholders.Worked with Product Managers and the Global Marketing Lead to localise website content for the French market, leading to heightened customer engagement and a measurable increase in revenue.

California, United States

Coordinated website analysis using Google Analytics and reformed the web content strategy, resulting in an 8% increase in online audience visits and an estimated $300k revenue.Transformed web analytics into actionable marketing strategies for 15 websites, improving keyword ranking, copy quality, UI/UX and maximising return on investment.Analysed web metrics using Excel's pivot tables, resulting in a 15% increase in CTR by implementing a refined SEO approach focused on targeted keywords and optimised content.Tracked and reported digital marketing campaign ROI, monitoring KPIs and sharing insights and recommendations with stakeholders, saving time on campaign optimisation.

Led a thriving Facebook community of over 3,000 users, encouraging meaningful interactions and effectively addressing student queries across various social media platforms. Developed and shared more than 40 diverse content pieces—including videos, graphics, and photography—that showcased student life and significantly boosted engagement. A highlight was a clearing admission campaign video I created, which achieved over 1 million views. Leveraged Google Analytics to generate insightful reports, resulting in a 7% increase in engagement on diversity and inclusion topics that resonate with prospective students. Curated visually compelling content using Photoshop, leading to a 25% increase in follower engagement across all social media platforms through strategic visual storytelling. Achieved a 10% increase in monthly active followers through improved posting consistency. Additionally, I executed targeted social media ad campaigns with university departments, driving impactful engagement.

Oversaw a high-performing team of over seven sales representatives, driving exceptional results through effective leadership and strategic direction. Optimised sales processes and communication channels, leading to a 15% enhancement in customer satisfaction metrics. Directed order processing initiatives with a commitment to precision and efficiency, achieving an impeccable record of error-free order fulfilment. Cultivated strong customer relationships by proactively addressing inquiries and concerns, resulting in a 12% increase in upsell opportunities and overall revenue growth.

Led the development and editing of innovative video content for YouTube, Instagram, and Facebook, resulting in enhanced brand visibility and increased audience engagement.Contributed to the production and creative development of the successful TV programme "Jollof Road," collaborating closely with planning and animation teams to achieve project objectives.Adapted promotional videos for the brand's travel television show, ensuring alignment with diverse sponsor requirements and strengthening brand messaging.Directed video content ideation and implemented social media engagement strategies, achieving a 20% increase in brand visibility and audience interaction.- Analysed viewer data and feedback to refine video content strategies, leading to significant improvements in viewer retention and overall satisfaction.

Master'S Degree, Digital Marketing & Analytics, Distinction

Bachelor'S Degree, Communication And Media Studies, Second Class Upper