- Led Inclusive Service Campaign: Led a team to enhance service accessibility for under-represented groups in Westminster, including international students and immigrants.- Optimised E-Services: Collaborated with WCC to revamp e-services through persona analysis and blueprint redesign tailoring user experiences, and developed innovative solutions like a website chatbot and integrated personalised app.

- Strategic Marketing Visionary: Led a team to refine brand positioning and directed a social media campaign centred on user-generated content.- Digital Marketing Specialist: Assisted Nudj to reinforce its sustainability values. Curated a proactive 3-month social media calendar to engage the digital audience via social media, SEO, and email marketing.

- Strategic Marketing Expertise: Devised two marketing campaigns, optimising physical sales and reach through leveraging SEO, website optimisation, and social media engagement. Aimed at elevating engagement rates by 20% and driving a 15% sales increase.- Data-Driven Researcher and Designer: Conducted qualitative and quantitative research, utilising SPSS for data analysis. Developed targeted customer journey maps, created compelling visual concepts, design prototype of the brand APP and the layout for the loyalty program.

- PR and Competitor Analysis: In charge of weekly PR brand exposure report for analysis and competitor reports, ensuring up-to-date insights for strategic planning.- Event Coordination and Brand Promotion: Assisted with high-profile events including the brand’s 100 anniversary Gucci Garden exhibition and the Love Parade Fashion Show. Facilitated routine PR contacts with celebrities and influencers on gifting and social media collaboration and coordinated sample send-outs.

- Administrative Efficiency: Responsible for the monthly fund reports and social media posts. The quarterly update of the Statutory Prospectus. - Content Curation and Event Support: Facilitated internal marketing training through trend-focused topics and assisted in planning diverse social media campaigns and public fund briefings, blending physical and online components for impactful outreach.