• Strategic Leadership: Spearheaded the founding and establishment of M2U NYC, a innovative makeup startup that prioritizes community involvement and inclusivity. Created and executed the company's mission, strategy, and business plan, leading to a successful market entry and sustained growth. Developed a strong brand identity that resonates with target audience and grew the business to $1.2M+ in 18 months. • Product Development: Executed all aspects of brand creation, from product ideation and formulation to packaging design, resulting in the launch of a diverse product line with over 120 SKUs that meets market trends and customer preferences. Ensured alignment with the company's values of vegan, cruelty-free, and skincare-infused clean beauty. Successfully achieved recognition for product excellence, with 3 products receiving prestigious beauty awards.• Market Penetration: Executed effective go-to-market strategies that resulted in high-level brand visibility and customer engagement, successfully bringing the brand to over 200 H-E-B stores with a 61-SKU launch. Established partnerships with influencers, beauty experts, and retailers and created a dedicated and engaged customer community. Leveraged social media and online platforms such as Live Shopping Apps to foster brand loyalty and advocacy.• Financial Management: Oversaw budgeting, financial forecasting, and resource allocation to ensure the company's financial health and sustainability. Achieved sustainable business operations.• Team Building: Assembled and led a cross-functional team of internal and external experts, fostering a collaborative and creative work environment, ensuring seamless execution of the brand's values and goals.• Industry Networking: Represented the brand at industry events, trade shows, conferences, media interviews, and contributions to industry publications to establish valuable connections within the beauty industry. Stayed abreast of industry trends and competitive landscape.

• eComm Analytics at Bobbi Brown cosmetics - Conduct deep dive analysis using Adobe Analytics/Google Analytics and other systems such as BI, .Net, and Olapic to assess performance of variety of online Marketing campaigns and website functionality. Provide learnings from analysis for future campaigns optimization and website enhancements.• Develop global sales projection and financial forecast to improve profitability, sales, and optimize inventory productivity for Designer Fragrance division of $700MM in annual sales with eight designer brands. • Establish forecasting guidelines for new product launches across six regions. Monitor launch performance and communicate with global cross-functional teams, regional leads, and supply chain partners to ensure maximal launch performance and minimize out-of-stock situation and excess inventory. • Manage licensing relationship with Tommy Hilfiger and Donna Karan by partnering with Finance, Marketing, and Commercial teams to analyze and project sales by markets by channels, and communicate with licensors.

• Develop and manage strategic initiatives that drive short and long-term profitable growth for the company,with a focus on cross-channel infrastructure and through leveraging existing brand and core products and services• Manage, guide and build business plans and present recommendations to CEO and the Board of Directors to drive continued growth of the business through new revenue streams. Execute the implementation of approved business plans and new initiatives. ROI responsibility with a $2MM spending budget• Assess M&A and strategic partnership opportunities. Leverage organization strengths to facilitate merger as part of the growth strategy. Responsible for leading M&A activities across the entire deal lifecycle including origination, evaluation, due diligence, and agreement negotiation• Manage Marketing and New Product Development teams. Develop brand strategy and expanded business to target broader customer segments. • Conduct and analyze market research to gain consumer insights and to understand the trends and competition. Develop unique value propositions, business partnership, and multi-channel marketing plans including traditional, digital, app, and social media. Facebook likes increased from 700K to 2M+ within 2 years• Lead process of new product development; manage creative and brand agency relationships and budgets

• Partnered with cross-functional teams in Retail Stores, Wholesale, and eCommerce for launches and promotions that grew this skincare brand from $70MM to $180MM annual revenue in 4 years in the US. Managed product portfolio strategy and product life cycles• Led monthly S&OP meetings with the General Manager and the heads of Marketing, Sales, and Finance to review demand plan, strategic launches and opportunity/risk• Implemented operational directives for alternative channels such as QVC (TV home shopping) and Equinox (luxury fitness chain)• As part of the core team led the divisional transition of demand planning systems - including customization of system, documentation of functionality, user training, testing and go-live.

• Analyzed NPD data to understand market share, trend, and competition. Created benchmark model to improve new launch and promotion plans; evaluated launch performance to predict future demand• Conducted monthly forecast reconciliation with financial budget and trend. Changed forecast modeling approach, resulted in 50% improvement in forecast accuracy and 20% improvement in order fill rate• Coordinated procurement plans with manufactures, purchasing group, and assembly team for basic catalogues, launches, promotions, and value sets

• Responsible for developing brand strategy, marketing plans, and product launches for this US$20M rain product company; product line includes designer brands, licensing brands and private labels• Created and presented program proposals to buyers at Department Stores and top Mass-Market Retailers in the U.S. Developed and executed national trade show strategy. Designed licensing programs and negotiated contracts with potential licensing/private label customers• Managed Product Development and R&D teams. Managed creative and brand agency relationships and budgets. Developed sourcing strategy; negotiated pricing and production with vendors and manufactures in the U.S, China and other Asian countries(Business Analyst from Jul 02 to Jul 03; Marketing & Supply Chain Manager from Jul 04 to Feb 07)

• Provided business development and sales account management for this IT consulting and software application firm, specializing in web-based solutions and multimedia networking• Led four-member inter-departmental team in the design and development of websites for corporate clients in banking, health care, and semiconductor industries• Awarded as 1998 No.1 Salesperson by extending client base to Public Health industry