M2U NYC

M2U = [ M(AKEUP) +2 +(YO)U ] M2U NYC is a certified vegan and cruelty-free beauty brand delivering clean, skincare-infused makeup at accessible prices. Founded in 2020 and inspired by NYC’s vibrancy and diversity, the brand empowers everyone to express their unique beauty. With over 120 SKUs across face, eyes, lips, and tools, including award-winning products like the Cream Blush and Tubing Mascara, M2U NYC ensures quality for all skin tones and budgets. Our products are available online and in over 500 retail doors, including H-E-B, Francesca’s, college bookstores, and SPAs across the U.S. With over 75K social media followers and a cross-generational customer base, M2U NYC has earned recognition from Target Takeoff Beauty, TotalBeauty, CEW, and IPSY, redefining affordable beauty with sustainability and inclusivity at its core.