Chi Paler Email & Phone Number

San Francisco, Ca, Us

Pleasanton, California, Us

Lead the

Market Researcher, Consumer Insights, Innovation and Go-to-Market StrategistProvide global consumer insights, market landscape, lifestyle research, TAM, audience profiling, decision-making mapping, strategic marketing, UX research for website & mobile, content strategy, and business strategy recommendations to ecommerce, technology, software, luxury retail, financial tech, biotechnology/science, health devices, sports/outdoor, food/beverage, hardware, financial services, and CPG clients. Key clients include: Cord Blood Registry, V Sattui Winery, BabyCenter, Rebel Mind Communications, Round Barn Labs, Mojo Pics, Johnson & Johnson, Teak Agency, Breathometer, Crown & Caliber, Plum District, Explore Insights, and NerdWallet.

Sunnyvale, California, Us

- Execute qual & quant consumer insights projects for multiple teams including product, marketing, brand, media strategy, communications, genetic research, therapeutics, and partnerships.- Lead the Brand & Marketing Insights function to drive brand strategy, creative development & targeting for TV commercials, naming studies, social, radio/audio, PR, search, Amazon campaigns & listings, digital, and website campaigns. Also measure the brand impact of campaigns. - Lead innovation research for new concepts, product experiences, and future health solutions- Execute advanced product research, ie., choice modeling, pricing, product structure, and user flow engagement analysis.- Design and execute product research, e.g., product feature development & optimization, GTM launches, naming, positioning, messaging, and new concept testing.- Mentor and support the growth of junior researchers and contractors

San Francisco, California, Us

Built and led the consumers insights function for a Fintech company. Oversee all market research functions for marketing, product development, GTM strategies. Key accomplishments:- Led the foundation research that revealed the insights for the first NerdWallet TV commercial-Led the research that identified a consumer need that drove new corporate strategy focused on mobile and engagement. -Developed first company segmentation, as well as segmentation for credit card business-Guided and helped inform product roadmap, key features, and business strategyWorked closely with brand, product, marketing, and design to execute deployment of new brand strategy. Presented findings to C-level audiences and champion the Voice of Consumer in the organization. Managed a team of researchers, both internal and contract. Hand-picked by CEO to be a part of a C-level tiger team to brainstorm and research corporate-level innovation strategies.

San Antonio, Texas, Us

Built and led the consumer insights and product development divisions for a start-up stationery division, supporting 2 native businesses, and 3 white label businesses. Coordinated with internal teams to identify research opportunities, and direct and manage all consumer and market research projects including market segmentation, buyer satisfaction, persona development, new product development, and feature innovation.Led deployment of new designs and product development lifecycle from conceptualization, creative direction, production, and deployment for four stationery brands including Expressionery.com and Walmartstationery.com. Relaunched Walmart.com custom wedding stationery line, refreshed designs, product mix, merchandising, ecommerce platform, and pricing, based on consumer research, insights and competitive intelligence.

San Francisco, Ca, Us

Built the consumer insights function at a Kleiner Perkins, General Catalyst, and Comcast Ventures-backed flash-deal early stage start-up "for moms, by moms." Went on to lead content development and brand management. Managed a team of 8.Direct and execute all consumer insights, competitive analysis, and internal employee research projects. Analyze and provide strategic recommendations to team leaders with specific goals to improve the customer experience, NPS, product mix, mobile usage, purchase frequency, new geographic launches, and promotion strategy.

San Jose, Ca, Us

Manage cross-functional teams to direct primary research projects from scope, design, execution, analysis, presentation, and application, for marketing, branding, design, product development, and new concepts. Led brand tracking and competitive intelligence research for 2 brands, including ongoing measurement of brand equity, market share, a shift in consumer behaviors, and consumer success metrics. Supported and managed market research for two market-leading product launches: All New Custom Path photo books and Simple Path Photo Books.

Nuremberg, Bavaria, De

Manage multiple technology and business primary research projects ranging from $100,000 to over $1 million for technology and telecommunications companies including Microsoft, Apple, Sony, HP, eBay, Sprint, and Logitech.

Supervise management of multiple client accounts with over $250,000 annual revenue for retail, consumer packaged goods, entertainment, service, hotel and restaurant industries, including Home Depot, Panda Express Restaurants, Ross Stores, Baja Fresh, and the Claremont Hotel in Berkeley, CA.