Chi Paler Email & Phone Number

San Francisco, CA, US

Pleasanton, California, US

Lead the

Market Researcher, Consumer Insights, Innovation and Go-to-Market StrategistProvide global consumer insights, market landscape, lifestyle research, TAM, audience profiling, decision-making mapping, strategic marketing, UX research for website & mobile, content strategy, and business strategy recommendations to ecommerce, technology, software, luxury.

Sunnyvale, California, US

- Execute qual & quant consumer insights projects for multiple teams including product, marketing, brand, media strategy, communications, genetic research, therapeutics, and partnerships.- Lead the Brand & Marketing Insights function to drive brand strategy, creative development & targeting for TV commercials, naming studies, social, radio/audio, PR.

San Francisco, California, US

Built and led the consumers insights function for a Fintech company. Oversee all market research functions for marketing, product development, GTM strategies. Key accomplishments:- Led the foundation research that revealed the insights for the first NerdWallet TV commercial-Led the research that identified a consumer need that drove new corporate strategy.

San Antonio, Texas, US

Built and led the consumer insights and product development divisions for a start-up stationery division, supporting 2 native businesses, and 3 white label businesses. Coordinated with internal teams to identify research opportunities, and direct and manage all consumer and market research projects including market segmentation, buyer satisfaction, persona.

San Francisco, CA, US

Built the consumer insights function at a Kleiner Perkins, General Catalyst, and Comcast Ventures-backed flash-deal early stage start-up "for moms, by moms." Went on to lead content development and brand management. Managed a team of 8.Direct and execute all consumer insights, competitive analysis, and internal employee research projects. Analyze and.

San Jose, CA, US

Manage cross-functional teams to direct primary research projects from scope, design, execution, analysis, presentation, and application, for marketing, branding, design, product development, and new concepts. Led brand tracking and competitive intelligence research for 2 brands, including ongoing measurement of brand equity, market share, a shift in.

Nuremberg, Bavaria, DE

Manage multiple technology and business primary research projects ranging from $100,000 to over $1 million for technology and telecommunications companies including Microsoft, Apple, Sony, HP, eBay, Sprint, and Logitech.

Supervise management of multiple client accounts with over $250,000 annual revenue for retail, consumer packaged goods, entertainment, service, hotel and restaurant industries, including Home Depot, Panda Express Restaurants, Ross Stores, Baja Fresh, and the Claremont Hotel in Berkeley, CA.