Ellen Phan Email & Phone Number

Vietnam

Hcmc, Vietnam

Develops new product concept via extensive market trend research & sale history analysis to ensure maximum sales & margins whilst enhancing our brand essence to target customers.Leverages local knowledge of customers, competitors, and local market dynamics to enhance competitiveness and accelerate business growth.Leads & coordinates closely with cross-functional teams e.g. Retail, Trade Marketing, Marcom & Supply Chain to develop brand repositioning plan, promotion plans and new product launches.

Hcmc, Vietnam

Developed, managed and executed a comprehensive marketing strategy covering all channels with the International Principle.Provided a comprehensive and realistic business plan to grow the brand whilst ensure brand values/DNA are embedded, communicated and delivered.From Dec 2017, set up the E-commerce Unit in ACFC and liaised with top partners to generate sales via online channels.Supervised the overall performance of the E-commerce Unit including but not limited to P&L controlling, merchandise buying, marketing strategic planning, process fine-tuning.

Hcmc, Vietnam

Lead the Operations team of Marks & Spencer in Vietnam. Managed 2 Marks & Spencer stores with total sale area 3,000 sqm and over 200,000 products each season.Ensured Omni channels operations excellency.Delivered Financial Results against stretch KPI targets. Accountable for the overall leadership and people development of all stores & channels.

Hcmc, Vietnam

Accountable for full Operational activities for Accessorize UK brand in Vietnam to push sale and ensure the allocation of resources to acquire planned outcome.Main in-charge of Product Merchandising & Branding for Accessorize brand which required Branding Quality, Window Displaying, and Visual Merchandising.

Hcmc, Vietnam

Competitor brand communication review and prepare case study for Strategic Planing Session with Client Management Board, Media team and Execution team.Analyze the current brand situation whilst suggests communication objective with practical strategies and tactics to higher up level.Act as the main contact/liaison between Client, Agency (Creative team, Production team) and other Third party suppliers.Daily Guardian for the project timeline as well as managing day-to-day affair to ensure client satisfaction.Client handled:- Maggi Soya Sauce & Granule (Print&TVC)- Diana - It’s great to be a girl (Communication, Online campaign)- Citibank - PremierMiles launch, CitiMobile, Gourmet Pleasure... (Print&POSM)- Nestle NAN, Cerelac (Print&TVC&POSM)

Hcmc, Vietnam

POSM & Client Service Client handled: VNSTEEL, Calsome (GoldRoast), Winston (JTI), Hon Tam Resort (Khai Vy), etc.

Hcmc, Vietnam

Bao Loc Project ­ albb + ACOM - Lead the project team and coordinated the project with all matter related to project content. - Be the regular liaison with the suppliers, host company which is ACOM company and the artists and assistants who participants in the project. - Took responsibility for the effective flow of information between team members, participants and curator.

Vietnam

Le Mois De L'Image opening ­ Sue Hajdu - Assisted albb director, Sue Hajdu in management, logistics and staffs training in her Concept Bar at Fine Art Museum. Are You In Line photography project ­ Katrin Paul - Worked closely with the photographer artist in the photography works based in Ho Chi Minh City and surround provinces which was supported by the Goethe Institut. - Organized the opening night for "Are You In Line" exhibition at Alpha Gallery. Albb Saigon ­ Sue Hajdu and Thea Bauman - In charge of various tasks including logistics, designing and interpreting mostly in MAGMA section in THE LAST VESTIGE art project. - Shared responsible in albb manual events and talks.

Master'S Degree, Master Of Communication (Advertising)

Executive Certificate, Event Management (Wedding & Special Event Planning)

Bachelor, Multimedia Design