Panos Chimarios Email & Phone Number

Athens, Attiki, Greece

Athens, Attiki, Greece

Athens, Greece

Main Responsibilities:-Publishing Plan coordination (Full Product life cycle)-ATL & BTL strategic planning and implementation (local production of TVCs, Magazines Communication, Digital and Social Media overview, In Store Promos)-E-Shop optimization (UX-UI Optimization & Loyalty Program design and implementation)-Introduction of new technologies at the point of sale (AR & Info Booths)-Organization of seasonal exhibitions-Budget control-Competition… Show more Main Responsibilities:-Publishing Plan coordination (Full Product life cycle)-ATL & BTL strategic planning and implementation (local production of TVCs, Magazines Communication, Digital and Social Media overview, In Store Promos)-E-Shop optimization (UX-UI Optimization & Loyalty Program design and implementation)-Introduction of new technologies at the point of sale (AR & Info Booths)-Organization of seasonal exhibitions-Budget control-Competition Monitoring-Continuous collaboration with Commercial Manager to identify opportunities/threats and adapt strategic planning accordingly. Proposal of distribution expansion through alternative selling channels-New Dioptra bookstore set up: coordination of architects & technical teams, design of consumer trip & overall experience, category management, events organization (book presentations-seminars), introduction of innovative technologies (price checkers, TV Panels etc) Show less

Athens

BTL Design and Production: Retail Shops Renovation, Stands, Booths, Tailor made solutions, OTC & POP MaterialPromo Execution: New Product Launches, Sales Promotions, Digital Signage, Brand Campaigns, Road Shows, Corporate Meetings, In-Store Promos etcEvent Logistics: Venue Research, Venue Management, Transportation, Accommodation, Catering, PromotersMain Responsibilities:-Business development-Coordination of events (Product Launches in Retail Stores, Exhibition Booths… Show more BTL Design and Production: Retail Shops Renovation, Stands, Booths, Tailor made solutions, OTC & POP MaterialPromo Execution: New Product Launches, Sales Promotions, Digital Signage, Brand Campaigns, Road Shows, Corporate Meetings, In-Store Promos etcEvent Logistics: Venue Research, Venue Management, Transportation, Accommodation, Catering, PromotersMain Responsibilities:-Business development-Coordination of events (Product Launches in Retail Stores, Exhibition Booths, Conferences)-Overseeing and participating in the design and production process of POP material.-Development of High-Tech in store Communication Tools-Coordination of technicians teams in Retail Stores Renovation-Rebranding projects-Company social media and website management-Procurement of raw materials & suppliers selection-Customer Account Management (Cosmote, HP, Unilever, Publicis, Misko-Barilla, BDF) Company seized operation after partners decisionCompany seized operation after partners decision Show less

Reporting to Commercial Director, managed a team of 1 assistant and 2 Key Account Managers.Main Responsibilities:-Establishing Panasonic brand in the Greek Market-Propose and implement new Sales-Marketing structure and practices -Budget allocation and monitoring-Planning and forecasting per Category-In depth market and competition analysis-Definition of product portfolio-Customer Account Management-Full P&L and Pricing responsibility-Proposal and… Show more Reporting to Commercial Director, managed a team of 1 assistant and 2 Key Account Managers.Main Responsibilities:-Establishing Panasonic brand in the Greek Market-Propose and implement new Sales-Marketing structure and practices -Budget allocation and monitoring-Planning and forecasting per Category-In depth market and competition analysis-Definition of product portfolio-Customer Account Management-Full P&L and Pricing responsibility-Proposal and execution of promotional activities in Retail Stores-Identification of alternative media and opportunities for targeted and cost efficient on-line promotional activitiesMain Achievements:- Rationalised Product Mix/Category- Achieved Ranging in Key Customers (e.g. Dixons)- Doubled Market Share in Home Theatre Market in 6 months’ time- Managed to maintain 2011 sales levels in 2012 & 2013, in a market declining by 30%, resulting in gaining market share for all categories of my responsibility (Home Theatre, Blu Ray, Micro HiFi and Headphones) Show less

-Annual Plan definition and monitoring-Budget allocation and monitoring-Planning and forecasting per Category-In depth market and competition analysis of Audio and Car segments-Definition of product portfolio-Full P&L and Pricing responsibility-Customer Account Management (Car Dealers & Sony Car Specialists network)-Proposal and execution of promotional activities-Identification of alternative media and opportunities for targeted and cost efficient on-line… Show more -Annual Plan definition and monitoring-Budget allocation and monitoring-Planning and forecasting per Category-In depth market and competition analysis of Audio and Car segments-Definition of product portfolio-Full P&L and Pricing responsibility-Customer Account Management (Car Dealers & Sony Car Specialists network)-Proposal and execution of promotional activities-Identification of alternative media and opportunities for targeted and cost efficient on-line promotional activities-Training, development and performance appraisal of subordinates Show less

Reporting to Marketing Manager, managed 1 assistant.Main Responsibilities:-Annual Plan definition and monitoring-Budget allocation and monitoring-Planning and forecasting per brand-In depth market and competition analysis-Definition of product portfolio-Continuous cooperation with the European Innovation centers for NPDs-Coordination of raw materials production in collaboration with the respective company divisions-Monthly presentation of business… Show more Reporting to Marketing Manager, managed 1 assistant.Main Responsibilities:-Annual Plan definition and monitoring-Budget allocation and monitoring-Planning and forecasting per brand-In depth market and competition analysis-Definition of product portfolio-Continuous cooperation with the European Innovation centers for NPDs-Coordination of raw materials production in collaboration with the respective company divisions-Monthly presentation of business results/brand-Definition of the optimum price and sizing/brand, in order to secure profitability-Proposal and execution of promotional activities in Retailers-Definition and execution of Internet Campaigns, in collaboration with the Advertising Agencies-Identification of alternative media and opportunities for targeted and cost efficient on-line promotional activitiesMain Achievements:-Defined product portfolio for Nuts-Defined new channel strategy and increased distribution from 25% to 60%-Maintained leading position of Doritos brand-Relaunched Quaker brand and expanded product portfolio Show less

Main Responsibilities in Marketing:-Local product portfolio definition-Preparation of new launches, in collaboration with Dove Innovation Centers-Weekly competition monitoring per category-Close collaboration with the Advertising Agency and Media House for the definition and implementation of media plan-Adaptation of advertising material (TV, Print & POP material)-Production of promotional tags-Preparation, communication through press events and execution of the… Show more Main Responsibilities in Marketing:-Local product portfolio definition-Preparation of new launches, in collaboration with Dove Innovation Centers-Weekly competition monitoring per category-Close collaboration with the Advertising Agency and Media House for the definition and implementation of media plan-Adaptation of advertising material (TV, Print & POP material)-Production of promotional tags-Preparation, communication through press events and execution of the “Campaign for Real Beauty”-Budget monitoring-Planning and forecasting for the full Dove portfolio-Proposal and execution of product promotions/categoryMain Achievements:-Relaunch of full Dove range (Deodorants, Personal Wash, Skin Care & Hair Care)-Local adaptation and launch of Campaign for Real Beauty-Successful launch of Dove Tanning Lotion Show less

Main Responsibilities in Trade Marketing:-Communication of tailor made activities to each customer-Category management for the full company portfolio-Competition monitoring-Execution of the marketing plan/brand (stands, displays, promotions, POP material and other special activities)-Trade Marketing budget monitoring-Presentation of new SKUs to customers and close follow up on the agreed distribution benchmarks

Salesman in provincial wholesale and supermarket network. The position included:-Stock monitoring-Order taking and placement of new SKUs-Merchandising according to the agreed planogram/customer-Implementation of marketing activities (national packs & tailor made activities)-Competition monitoring

Area salesman, in the small retail market network (X-VAN Sales), with the responsibility of:-Sales and Invoicing-Merchandising-Expanding and optimizing product portfolio-Attracting new customers-Competition monitoring

Master, Mba-Finance

BA International Combined Business

Professional Diploma In Digital & Social Media, Digital & Social Media Marketing

Digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & KPIs.

Bachelor, International Combined Business

MBA-Finance

Piano Diploma, Music, Distinction

Piano Diploma