Developed and executed comprehensive digital marketing strategies to enhance online presence and drive business growth.Amplified website traffic by 50% through SEO optimization and content marketingDeveloped and executed marketing strategies that aligned with brand goalsInitiated and managed an effective email marketing programCrafted compelling content across diverse social media platforms, resulting in a substantial increase in brand awareness

*Highlights*Led the content strategy across all channelsPublished blogs weekly, increasing traffic to the websiteWrote and designed four ebooks in each quarter, generating quality leads------------Defined Zaui's content roadmap and managed the content calendarBuilt content marketing plans to deliver creative, compelling content that drives traffic to the website Ideated, executed and distributed high-quality content, including weekly blogs, social media copies… Show more *Highlights*Led the content strategy across all channelsPublished blogs weekly, increasing traffic to the websiteWrote and designed four ebooks in each quarter, generating quality leads------------Defined Zaui's content roadmap and managed the content calendarBuilt content marketing plans to deliver creative, compelling content that drives traffic to the website Ideated, executed and distributed high-quality content, including weekly blogs, social media copies, ebooks, infographics, and fact sheets.Optimized the impact of content using SEO best practices (Semrush+Google Analytics).Collaborated with Customer Success, Sales, and Product teams to create contentEdited and proofread marketing materials and content as assigned Show less

+Developed social media strategy for the organization+ Prepared content calendar based on strategy+Managed social media platforms—Facebook and Instagram+Created engaging text and video content+Designed images for social media posts using Canva+Analyzed key metrics and optimized strategy based on results

+Researched and wrote health & wellness articles in a conversational style. +Created content on a variety of parenting topics.+Wrote headlines, captions, and short paragraphs which lead to articles.+Created engaging content for social media that increased brand awareness and helped maintain the presence on the web+Rewrote complex health studies/news to communicate them in simple ways to specific, targeted audiences around the world+Worked in CMS platforms, such as WordPress

+Upwork contractor+Academic writer with Casestudieslondon+Content writer for ednol.com, examdates.co.in+Writing articles on International Affairs

+Managed content for video channels across news and TV shows+Wrote catchy headlines, video descriptions, and other related content+Provided re-packaging ideas and promotional ideas for available content

+Excelled as a multitasker; donned the roles of news writer, producer, and anchor+Worked as part of the News Channel's editorial team+Managed a team to produce daily news bulletins+Delivered news broadcasts on air in a compelling and conversational manner+Produced and hosted a weekly talk show `Generation Next'+Created compelling scripts for on-camera, voice-over, and intros to reports+Conducted interviews with subject matter experts +Worked with video editors… Show more +Excelled as a multitasker; donned the roles of news writer, producer, and anchor+Worked as part of the News Channel's editorial team+Managed a team to produce daily news bulletins+Delivered news broadcasts on air in a compelling and conversational manner+Produced and hosted a weekly talk show `Generation Next'+Created compelling scripts for on-camera, voice-over, and intros to reports+Conducted interviews with subject matter experts +Worked with video editors providing details on story structure Show less