• Plan and conduct a wide range of research to define customers/ stakeholders’ demands including usability testing, in-depth interview, and online workshop etc. • Collaborate with the UX designers to identify issues and turn user insights into product improvements. • Work with marketing team to develop research related to omni-channel experience and customer loyalty program. • Co-develop UX research guideline and independent research project for the UXR team.

Provide actionable business strategies by transferring consumer insights and numerous data. • Customize project design: Specialize in Ad Hoc U&A, product concept test, brand tracking. Conducted 20+ projects with more than 50% profit margin across various fields covering retail, beauty, IoT, gaming sectors. • Project management: Execute multiple research projects simultaneously all as the main project owner with duties from proposal, coordination, questionnaire design, FW supervision, data analysis, moderation to reporting.• Interview and reporting: Conducted 45 FGDs, 39 IDIs including moderating 2 FGDs and 15 IDIs helping clients transfer the consumer insights into actionable business strategies.

SALASUSU is a Japanese social enterprise based in Siem Reap, Cambodia over 10 years. They have been dedicated to empowering young Cambodian women by ethical manufacturing and life skills training. Recently there fashion, handmade products are available in Cambodia (Siem Reap, Phnom Penh) and Japan (Tokyo mainly)I was in charge of promoting SALASUS in both local and Taiwan market.• Social media management: maintained Facebook/Instagram account- SALASUSUorg and created informative contents including English posts and photos.• Factory guide Provide Mandarin/ English factory tour guide for foreign tourists and develop tour business.• Explore Taiwan market: Led 5 brands to participate Pop up Asia exhibition (2018/Taiwan) and establish a co-brand holding a series of activities, such as sharing sessions and photography exhibitions.

Provide ICT industry analysis and strategy planning in short, medium and long term mainly for government sectors. • Information analysis: Respond to temporary research assignments from government department• Industry research: Assisted in ICT industry and technology trend observation, industry analysis report writing and long-term strategy planning.• Interview execution: Hold expert in-depth interviews and focus groups to acquire the industry insight from academic and firms.