Ching Chen Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

• Plan and conduct a wide range of research to define customers/ stakeholders’ demands including usability testing, in-depth interview, and online workshop etc.
• Collaborate with the UX designers to identify issues and turn user insights into product improvements.
• Work with marketing team to develop research related to omni-channel experience and customer loyalty program.
• Co-develop UX research guideline and independent research project for the UXR team.

Taipei City, Taiwan

• Provide actionable business strategies by transferring consumer insights and numerous data.
• Customize project design: Specialize in Ad Hoc U&A, product concept test, brand tracking. Conducted 20+ projects with more than 50% profit margin across various fields covering retail, beauty, IoT, gaming sectors.
• Project management: Execute multiple research projects simultaneously all as the main project owner with duties from proposal, coordination, questionnaire design, FW supervision, data analysis, moderation to reporting.
• Interview and reporting: Conducted 45 FGDs, 39 IDIs including moderating 2 FGDs and 15 IDIs helping clients transfer the consumer insights into actionable business strategies.

Siem Reap, Cambodia

• SALASUSU is a Japanese social enterprise based in Siem Reap, Cambodia over 10 years. They have been dedicated to empowering young Cambodian women by ethical manufacturing and life skills training. Recently there.
• Social media management: maintained Facebook/Instagram account- SALASUSUorg and created informative contents including English posts and photos.
• Factory guide Provide Mandarin/ English factory tour guide for foreign tourists and develop tour business.
• Explore Taiwan market: Led 5 brands to participate Pop up Asia exhibition (2018/Taiwan) and establish a co-brand holding a series of activities, such as sharing sessions and photography exhibitions.

Taipei City, Taiwan

• Provide ICT industry analysis and strategy planning in short, medium and long term mainly for government sectors.
• Information analysis: Respond to temporary research assignments from government department
• Industry research: Assisted in ICT industry and technology trend observation, industry analysis report writing and long-term strategy planning.
• Interview execution: Hold expert in-depth interviews and focus groups to acquire the industry insight from academic and firms.

Master, City/Urban, Community And Regional Planning

Exchange Programme

Bachelor'S Degree, Depaerment Of Real Estate And Built Environment