Peggy Hung Email & Phone Number

London Area, United Kingdom

Data Visualisation - Dashboard in Google Looker Studio / Tableau / Power BI / ExcelMarketing Analytics - Google Analytics / Google TrendsData Strategy - KPIs & KRIs / Add value to data / Data storytellingSQL - Fundamental Function / Data ManipulationExcel/Spreadsheets - Pivot Table

Oxford, England, United Kingdom

・Fostered enduring customer connections via offline events (VIP guest gatherings, exclusive product launches, co-branding initiatives) and supported CRM setups, contributing to a 98% registration rate.・Demonstrated an in-depth understanding of Jo Malone London products, which involved cross-selling the unique features of the extensive product line to clients.・Worked collaboratively with multicultural team members to guarantee a seamless and exceptional customer experience. Actively exchanged insights and communicated effectively to achieve the store’s daily and weekly store targets.

Taiwan

• Built the new e-commerce distribution Pinkoi, planned the advertising strategies and grew three times bigger in 5 months with extra sales of NTD$ 130,000; maintained good customer relationship management.• As a contact person for 3 advertisement agencies, worked with one of them for branding and marketing; operated writing on Dcard, the biggest forum in Taiwan and reached 1.07 million page views.• In charge of branding activities with multiple departments; planned advertising materials; content writing on electronic direct mail and social media.

Taiwan

• Promoted and Raised funding with marketing plans; reached NTD$ 222,7533, 223 times more than planned.• Helped produce media marketing materials; successfully contacted 5 KOL besides my friends to conduct product promotion.• Content writing for creative products; built monthly social media plan; operated Instagram account doubled the fanbase.

Taiwan

• Analysed data on video exposure; optimised 150 videos with the Department of Design and Audiovisual; planned and raised the exposure rate on YouTube for clients by 0.8%.• Optimised the exposure rate of clients’ official websites with commercial delivery of Google Ads and keywords analysis.• Developed content writings on social news sites and forums, as well as generated SEO backlinks on keywords to track click rates and exposure.• Learnt the content writing rules from foreign websites and forums; kept 75% of client’s articles on the site which generated much online exposure.• Helped update the company’s website with UI/UX and produced functional mappings with XMind.

Master'S Degree, Marketing, Merit

Activities and Societies: Rotork Community Challenge, The Big Team Challenge Core Modules: Consumer Psychology, E-marketing, International.

Bachelor Of Business Administration - Bba, Business Administration (Entrepreneurship And Organization Leadership), Gpa 3.7/4.3

Activities and Societies: Cheerleading squad, international volunteering