Zoe Liang Email & Phone Number

Taiwan

Taiwan

Guided 16 countries to plan and execute digital marketing campaigns for new product launches, sales promotions, and annual marketing plans.Content Creation & Social Media· Developed APAC short-form video content strategy, increasing the number of in-house video productions and engagement rate among all countries.· Collaborated with country PR teams to conduct video media review strategy and co-work with creators· Delivered personalized EDM content to E-commerce buyers, driving higher page views, CTR, and conversions· Analyzed industry and competitors' social media and website traffic performance to identify trends and opportunitiesMedia Buy, SEO, CRM· Oversaw and optimized media buy campaigns on Google, Meta, TikTok, LinkedIn, and X (Twitter). Optimized SEM and increased E-commerce ROAS by 400% and transactions by 250% in one quarter for the India market.· Initiated regional SEO projects to increase APAC markets’ website traffic, leading the Vietnam website to achieve YoY 77% growth in organic sessions· Drove regional CRM projects, conducting audience segmentation based on member data analysis, and applied the result to e-commerce communications, EDM strategy, and audience targeting for media buy campaigns

Taiwan

Clients: German Automotive Brand, Infant nutrition, MedicalProject Management and Communication· Planned and executed social media posts, SMS, EDM, and offline events for 3 new car launches, contributing to successful leads conversions· Organized offline car owner events, reaching over 610k users and achieving a 95% satisfaction rate· Communicated with clients, engineers, and third-party vendors to clarify the requests and ensure project progressSocial Media Content Planning· Managed 4 social media platforms including Facebook, Instagram, Line, and brand's AppInitiated the brand’s Line account, achieving 5,000 users within 4 months· Executed the Line Chatbot game for new car launch, gaining 580 applicants in 7 days and generating 26 leads · Proposed and executed 5 App member activities, maintaining engagement with 20,000+ members; one activity attracted over 700 members, increasing the monthly active rate by 4.24%· Developed social media performance reports and optimized the campaigns.

Taiwan

Client: Whiskey brand, German Luxury Automobiles, Nutritional health supplements· Conducted competitor analysis and consumer profile research· Utilized OpView for social media listening to analyze the consumer journey· Planned annual social media strategies for clients through market research and data analysis

Taiwan

Client: Danish Offshore Wind Developer, Charity Marathon Project· Monitored industry daily news and conducted daily & weekly report· Supported press conference execution and conducted press release