WEBER SHANDWICK, Consumer PracticeClient Credential: Melco Resort & Entertainment, Anta Group, Bacardi Group (BACARDI Rum, Grey Goose, Martini, Dewar’s, Breezer), A&F, GIBHContact window with clients.Project lead for clients of lifestyle, planning and executing campaign and events independently.Client management/media management/celerity and KOL management/content management/3rd party management/budget management/event management for variable projects.New biz pitching.

WEBER SHANDWICK, Consumer PracticeClient Credential: Bacardi Group (BACARDI Rum, Grey Goose, Martini, Dewar’s, Breezer), A&F, GIBHContact window with clients.Project lead for clients of lifestyle, planning and executing campaign and events independently.Client management/media management/celerity and KOL management/content management/3rd party management/budget management/event management for variable projects.Key person to support big event and new biz pitching for team.

Joined Weber Shandwick at the beginning of 2015, I have been serving for Bacardi Group with several alcohol brands, such as BACARDI RUM, GREY GOOSE, MARTINI, DUSSE and BREEZER. I am now doing both online and offline initiatives such as content creation, event support, media relations, and campaign planning. At meanwhile, I am regularly dealing with some social media and KOL cooperation and also occasionally involved in the creative brainstorming for new business strategy.Before joining Weber Shandwick Shanghai, I was working at Butterfly Fashion Group, a local luxury fashion PR agency, dealing with some retaining works and events for some fashion and luxury brands, such as Dior, Bvlgari, Ferragamo, Jimmy Choo, etc. Moreover, I assisted to celebrate some great ceremony like the Shanghai international film festival, Hamilton behind the camera award and ELLE style award. Before that, I have been worked in several PR or advertisement agencies like Ogilvy and Publicis.I am Cantonese, speaking in Mandarin, Cantonese and English.

In Weber shandwick, being the key person to support BACARDI PR events, I compose the project, do the copy write stuff, and communicate and coordinate with target media.Of course for the activity part, I organize the new product launch event and global competition. Offering product recommendation and lending things, proposal writing, media inviting, event schedule arrangement and news releasing as well.

The first full time job, in Butterfly PR agency, dealing with some retaining works and events for some fashion and luxury brands, such as Dior, Bvlgari, Ferragamo, Longchamp, Jimmy Choo, De Beers, Hogan, FILA, Geox, City Super, Kerry Center, etc. Doing product recommendation and lending for media, as well as proposal writing, media inviting, event management for the pr event.Help to celebrate the great ceremony, such as the Shanghai international film festival, Hamilton behind the camera award, ELLE style award, dealing with media management and celerity management.After this 9 months in Butterfly, I’ve got a nice media resource and good relationship with many editors as well.