Xenia Chan Email & Phone Number

▪ Successfully launched and managed a government-funded programme aimed at accelerating the digital business growth of local designers.▪ Developed and executed comprehensive strategies to recruit participants, resulting in a diverse and talented pool of designers with over-achievement of the recruitment target.▪ Planned and implemented training and mentorship programmes tailored to the specific needs of local designers, ensuring effective skill development and knowledge enhancement, achieved 99.7% above satisfactory rate from participants.▪ Organized and coordinated various events, including workshops, seminars, and networking sessions, fostering collaboration and knowledge exchange among participants and industry experts.▪ Implemented content planning for programme website, email campaigns, and social media platforms, ensuring consistent messaging and engaging content to promote the programme.

Hong Kong Sar

The Digital Economy Accelerator Programme is a 3-stage programme launched by Hong Kong Design Centre and sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region (CreateHK). The programme is designed to help local designpreneurs thrive in today's fast-paced digital economy.

Hong Kong Sar

• Conduct HKD10M+ annual budget planning and KPI setting, submit proposal and secure budget approval from management and finance audit• Develop strategies for driving traffic, revenue, customer acquisition and retention for Mainland China, Hong Kong & Rest of the World markets includes, but are not limited to: paid media buying, affiliate partnership, SEO and onsite retargeting. Achieved +111% in revenue from paid channel for ML, +39% in ROI for HK and ROW• Actively take part in different digital innovation projects like AI chatbot, Meta AI model creative production, personalised product recommendation email and abandoned cart automatic email• Analyse web and campaign analytics to identify strengths and weaknesses and propose solutions to enhance performance• Collaborate closely with creative, marketing and technology to ensure project delivery• Source and manage external agencies, media partners (Meta, Google) and affiliate partners

Hong Kong Sar

• Formulate database & email marketing strategies with 2M+ customer base to deliver against sales, traffic and customer retention targets• Lead personalised product recommendation email project and launch mobile responsive eDM• Analyse campaign performance data to drive optimisation strategy, enhance performance through continuous testing and learning• Manage EDM agency's budget allocation and activities

Hong Kong

• Lead website revamp project from user requirement collection to shortlist vendor, project roll out and user training• Implement and Monitor Email Marketing Campaign• Analyze web analytics to identify gaps and propose solutions to enhance performance• Manage 30+ event websites from web hosting to web development and website maintenance• Communicate with vendors to maintain outsourced services

• Upgrade existing inventory program (VB.net with Crystal Report)• Collect user requirements• Write user and technical manuals• Provide user training

• Provide technical assistance on ad-hoc events• Perform system upgrades• Build Staff Record System (VB.net)• Provide clerical support