Chin Wei Choo Email and Phone Number
At Hong Leong Bank Berhad, my role as UIUX Manager is fueled by a commitment to exceptional creative leadership and a keen understanding of digital marketing strategies. Leveraging over a decade of industry experience, my expertise lies in transforming user interfaces and promotional materials into engaging experiences that resonate with audiences and support business objectives.Our team's collaborative efforts have enhanced the bank's product and promotional pages, significantly improving customer interactions. By marrying creativity with business acumen, we've developed marketing materials that effectively convey the bank's values and offerings, resulting in a consistent and impactful brand presence across various digital platforms.With over 15 years of experience in creative direction, I bring passion, innovation, and vision to every project I undertake. My journey in visual communication encompasses branding, advertising, 360 campaigns (O2O & Activation), digital marketing, and UI design. I am dedicated to transforming ideas into compelling visuals, weaving stories that resonate and captivate. Through my lens, I strive to create designs that not only communicate but also inspire and evoke emotions.https://rightnowidea.wixsite.com/portfolio
Hong Leong Bank Berhad
View- Website:
- hlb.com.my
- Employees:
- 4231
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Uiux ManagerHong Leong Bank Berhad Dec 2021 - PresentWp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaWorked closely with Business Units (PFS Deposit & Digital) to develop marketing communication materials to support customer acquisition to the Bank’s productOptimizing creative team workflows and proposing practical solutions. Collaborate with the marketing team and stakeholders to understand creative requests, campaign requirements, provide visual/ideas solutions and suggestions, as well as maintaining the consistency of visuals, and alignment within the Brand Team. Enhanced product & promo pages on the Bank’s website to provide a better user experience. Created promotional materials such as promotion page, digital banners and animated videos to support marketing campaigns from respective Business Units.Participated in designing intuitive, secure, and visually appealing user interfaces for a banking app, enhancing user experience and customer satisfaction.Led and provided guidance and support to train designers to come up with creative inputs. Contributing to integrated projects and ensuring quality output -
Senior Art DirectorVmly&R Commerce Jul 2017 - Dec 2021Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia• Involvement in developing creation strategies• Creation of the concept and develop 360 campaign from on-ground to online (digital) follow by activation plan.• Maximised creative philosophies and general business standards.• Understand, interpret and respond to creative brief, including challenging the brief and promoting new opportunities, to ensure the delivery of an effective creative strategy.• Excellent track record for meeting the most-demanding deadlines, communicating effectively with cross-functional teamsHandling Key account:BAT South Asia (Bangladesh, Sri Lanka and Pakistan markets)BAT MalaysiaPROJECTS HIGHLIGHTBENSON & HEDGESDeveloped a Global Manifesto Brand Guideline for the end market agenciesJohn Player Gold Leaves (JPGL)New John Player launch campaign (consumer & trade)Completed the new packaging design and all visual communications, successfully introduced to the consumer in Bangladesh.DUNHILLNew DUNHILL launch campaign 2020GloCollaborate with Geometry Japan on Glo tobacco activation -
Art DirectorSpiralasia Nov 2013 - Nov 2016H-ArtistryDeveloping a drive through campaign activated in a series of club-hosted parties that is wrapped up in a grand finale event. We made yet another breakthrough to boost brand awareness on social media for H-Artistry via the collaboration of persevering and successful talents. Formulating brand and product education that immersed consumers to a night of rich brand-related contents and memorable experience.VolkswagenBringing Volkswagen’s Essence To Life. A series of digital-based engagement activities were developed to amuse, excite, and engage consumers in a fun and interactive manner. Successfully built the desired brand impression; connected the brand with the target market which led to a positive respond in sales and enquiries. Key achievements throughout the event included: more than 10,000 visitors, 7,000 database collected, 30,000 engagements, 3,000 test drives, RM25,000 worth of merchandise sales.HuaweiSouth Asia Pacific Regional Conference of 7 countries held in Bali, Indonesia in conjunction with the highly successful P9 launch.Standard ChartedA pitch to develop one year campaign for Standard Charted Bank. We was appointed to handle SCB BTL job (brochure, EDM, CNY/Raya angbao, ect...)
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Senior Regional Graphic DesignerG2 Asia-Pacific Regional Hub Apr 2009 - Nov 2013Working on Regional BAT account - Japan, Korea, Indonesia market.- Conceptualise Idea on campaign- Develop brand campaign toolkit- Create & execute the key visual & designPROJECTS HIGHLIGHTDUNHILL Mild3 months in Jakarta to assist Senior AD on “New DUNHILL Mild” launched. Bringing regional network and brand knowledge to provide insights for local creative team collaboration on global brand & product communication.Successfully launched with the focus on building brand awareness to all the communications.JAPAN / KENT Nanotek reinforcement campaign, KENT Jet Filter / KENT BoostKOREA / New KENT HD & iSwitch Launch
Chin Wei Choo Skills
Chin Wei Choo Education Details
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Visual Communications
Frequently Asked Questions about Chin Wei Choo
What company does Chin Wei Choo work for?
Chin Wei Choo works for Hong Leong Bank Berhad
What is Chin Wei Choo's role at the current company?
Chin Wei Choo's current role is Senior Art Director I UIUX Designer.
What schools did Chin Wei Choo attend?
Chin Wei Choo attended Raffles College Of Higher Education - Kuala Lumpur.
What skills is Chin Wei Choo known for?
Chin Wei Choo has skills like Logo Design, Art Direction, Typography.
Who are Chin Wei Choo's colleagues?
Chin Wei Choo's colleagues are Xin Wei, Siew Chin Jenny Lee, Sam Wei Liang, Shawn Chia Lee Hua, Chan Yu Anne, Saliza Abdul Aziz, Chow Wai Fong.
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