Chip Godfrey Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Working as a Client Director for a variety of large advertiser brands, focusing on Marketing Mix Modeling projects, and managing a team of consultants.

New York City Metropolitan Area

Within the Media, Entertainment, and Gaming team, I deliver custom research and consulting projects to Magid's clients. I also help Magid improve its internal delivery operations and manage a team that work with me on these deliverables and initiatives.

New York City Metropolitan Area

I served as the Engagement Manager and consultant to a Fortune 50 retail company, including presenting quarterly business reports to the CMO and marketing finance teams. I did the same for that company's Canadian business as the Delivery Lead. Did similar for a F50 financial services firm, a digital healthcare firm, and for a high growth consumer electronics firm. In that case, I turned around the relationship from a potential lost account for Neustar to not only retaining the US business, but also expanding into two new European markets. Focus was on Market Mix Modeling and Multi-Touch Attribution, providing strategic insights and recommendations on how to optimize marketing budgets and understand consumer path to purchase. Also worked on an internal strategic operations team to improve client delivery, clarify our business processes, improve onboarding and training, etc.

Greater New York City Area

Greater Philadelphia Area

Video Business Unit (Cable) Strategy TeamDeveloped Every-Day Low Price program to increase video subscriber retention, lower call center costs, and delight customers, with responsibility for all aspects of program (finance, marketing, operations). Piloted X1 cable interface acceleration program, developing new model for deployment. Delivered strategic recommendations for single play video subscribers, improving average Monthly Recurring Charges and profit.

Greater New York City Area

Measurement is a big data tool to measure digital advertising effectiveness. It utilizes anonymized data from MasterCard WorldWide's consumer transaction database, allowing advertisers to understand how much sales lift a digital campaign created by comparing ad exposed and unexposed populations.As Product Manager, I was a subject matter expert on ad effectiveness who managed all client research projects and delivered final reports to clients, turning data into comprehensible stories. I oversaw the product roadmap with the product architect and strategically prioritized improvement projects, such as leading the development of a new Travel vertical product, creating a new revenue stream. I also developed B2B marketing collateral and aided the sales team in new business development.

Greater New York City Area

I managed relationships with existing F100 clients and developed them with prospects in the Financial Services industry (credit cards, banks, insurance, tax prep, etc.)I renewed client contracts, sold in new clients, and helped customers get the maximum value out of Nielsen's products in Advertising Effectiveness, Reach, Resonance, and Reaction to help them improve marketing results:-TV Brand Effect / IAG-Online Campaign Ratings OCR-Cross-Platform Campaign Ratings XCR-Nielsen Buyer Insights NBI-Monitor Plus & Ad*Views for GRP data-Across media types (TV, Display, Online Video, Social, etc). Working hand in hand with our research team, I crafted stories that helped clients make sense of our big data findings and recognize the value they were getting.Nielsen put me on a special assignment in Sydney, Australia, where I successfully launched TV Brand Effect, the first advertising effectiveness research product in that market. While there, I trained the research teams on how to do this type of research; I trained the sales team on how to talk about this product to the market; and I managed the first paid client's projects while building a sales pipeline worth >$200,000 in four months.

Greater New York City Area

Nielsen IAG (now BrandEffect) is a survey based advertising effectiveness research methodology, based on consumers who had an opportunity to see ads in their natural viewing environment.I analyzed survey data on TV and digital program engagement and advertising effectiveness (banners, 30 second video, product placement, etc.) for major national advertisers and press releases with WSJ, Advertising Age, etc. Working across industry verticals and teams, I helped the company improve the product and grow revenue by working on expansion into new formats (e.g. mobile) and new products (e.g. a holiday ad effectiveness product for retailers), as well as prioritizing product enhancements and fixes for an off-shore development team.

Oversaw the development, management, marketing analysis and P&L for approximately 70 direct marketing programs.

Served on the auditing committee to verify the financial health of the company. Served on the Investment Committee to create a long term investment strategy with specific goals in order to help endow certain company programs. Served on the Marketing Committee to help re-brand the company's image.

Crafted, executed, and analyzed research questions to improve advertising and position products within the market. Held daily correspondence with outsourced workers to maintain proper and efficient product shipments and supply chain. Performed quality control checks on salespeople.

Appraised rare books, autographs, photographs, manuscripts, maps. Researched provenance and authenticity. Created product descriptions with estimated values for auction catalogs. Aided in client services, meeting with business relations and private individuals.

Master Of Business Administration (M.B.A.), Media And Marketing

- Roy H. Park Leadership Fellow: Merit-based, full-tuition scholarship and leadership development program awarded to individuals.

Ba, Classical Civilization, History Of Art

Activities and Societies: Phi Gamma Delta, Fiji, Student Management Corporation, Club WrestlingGraduated with Departmental Honors.

Education record

Education record

Activities and Societies: Cum Laude