Chip Godfrey Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Working as a Client Director for a variety of large advertiser brands, focusing on Marketing Mix Modeling projects, and managing a team of consultants.

New York City Metropolitan Area

Within the Media, Entertainment, and Gaming team, I deliver custom research and consulting projects to Magid's clients. I also help Magid improve its internal delivery operations and manage a team that work with me on these deliverables and initiatives.

New York City Metropolitan Area

I served as the Engagement Manager and consultant to a Fortune 50 retail company, including presenting quarterly business reports to the CMO and marketing finance teams. I did the same for that company's Canadian business as the Delivery Lead. Did similar for a F50 financial services firm, a digital healthcare firm, and for a high growth consumer.

Greater New York City Area

Greater Philadelphia Area

Video Business Unit (Cable) Strategy TeamDeveloped Every-Day Low Price program to increase video subscriber retention, lower call center costs, and delight customers, with responsibility for all aspects of program (finance, marketing, operations). Piloted X1 cable interface acceleration program, developing new model for deployment. Delivered strategic.

Greater New York City Area

Measurement is a big data tool to measure digital advertising effectiveness. It utilizes anonymized data from MasterCard WorldWide's consumer transaction database, allowing advertisers to understand how much sales lift a digital campaign created by comparing ad exposed and unexposed populations.As Product Manager, I was a subject matter expert on ad.

Greater New York City Area

I managed relationships with existing F100 clients and developed them with prospects in the Financial Services industry (credit cards, banks, insurance, tax prep, etc.)I renewed client contracts, sold in new clients, and helped customers get the maximum value out of Nielsen's products in Advertising Effectiveness, Reach, Resonance, and Reaction to help.

Greater New York City Area

Nielsen IAG (now BrandEffect) is a survey based advertising effectiveness research methodology, based on consumers who had an opportunity to see ads in their natural viewing environment.I analyzed survey data on TV and digital program engagement and advertising effectiveness (banners, 30 second video, product placement, etc.) for major national advertisers.

Oversaw the development, management, marketing analysis and P&L for approximately 70 direct marketing programs.

Served on the auditing committee to verify the financial health of the company. Served on the Investment Committee to create a long term investment strategy with specific goals in order to help endow certain company programs. Served on the Marketing Committee to help re-brand the company's image.

Crafted, executed, and analyzed research questions to improve advertising and position products within the market. Held daily correspondence with outsourced workers to maintain proper and efficient product shipments and supply chain. Performed quality control checks on salespeople.

Appraised rare books, autographs, photographs, manuscripts, maps. Researched provenance and authenticity. Created product descriptions with estimated values for auction catalogs. Aided in client services, meeting with business relations and private individuals.

Master Of Business Administration (M.B.A.), Media And Marketing

- Roy H. Park Leadership Fellow: Merit-based, full-tuition scholarship and leadership development program awarded to individuals.

Ba, Classical Civilization, History Of Art

Activities and Societies: Phi Gamma Delta, Fiji, Student Management Corporation, Club WrestlingGraduated with Departmental Honors for.

Education record

Education record

Activities and Societies: Cum Laude