Experienced senior marketing leader with hands-on experience delivering commercial results and global/international brand strategist expertise. I have multi-national-market experience with positions in global, regional team as well as in-market brand equity management and marketing leadership roles. I am a hands-on marketing practitioner with proven commercial success; also a strong strategic thinker with in-depth expertise in brand proposition development and innovation to deliver brand values. Specialties: - Fluent in strategic complex consumers’ research and insight models (segmentation, cultural context and insight, proposition research, creative research & ethnography)- Trained creative facilitator/ Creative workshop & RIP (rapid innovation process)- New product and innovation management (have patent)- Strategic Brand development and equity management