Head offline marketing for IGP.com across markets. • Conceptualizing, rolling out Marketing Campaigns and coordination of process.• Annual offline marketing budget allocation and planning• Interaction with suppliers / agencies• Ensuring Effective Deliveries on Media Plan (Planning & Execution) as per aligned budgets• Interaction & Ensuring Deliveries with Creative Agencies, PR Agencies & Media Planning / Buying Agencies • Negotiate cost and ensure deliverables• Develop a database of suppliers and promotional agencies• Develop research unique promotional points opportunities• Explore collaboration and barter opportunities with other brands• Abreast with what is happening within the media & e-commerce industry • Competition trackContinuous interaction and build relationships with external customers.• Media Partners• Event Agencies• Other agencies / vendors

• Develop and implement social marketing strategy for Facebook, Twitter, Instagram, Blogs, Website, Newsletter, etc using tools such as SEO, SEM, Google Ad Words and Google Analytics.• 360 degree marketing campaigns to include digital marketing, offline marketing, brand management and PR.• Responsible for daily/weekly/monthly marketing plans online and offline.• Ideating, evaluating and executing new business development plans.• Budget allocation for off line and online marketing.• Provide promotional idea/content to the graphic designer including packaging and promotion.• Driving communication and media/public relation activities.• Evaluating promotional campaigns.• Initiate & execute media collaborations & cross promotions.• Develop pricing strategy/competitor analysis.• Assist the Retail Sales Manager for all store promotions and new product launches. • Responsible for trend analysis and metrics for both offline and online sales. • Establish and execute corporate tie-ups and exhibitions.• Coordinating photo shoot for product/ press release/ events etc.• Vendor management for collaterals/ events etc.• Managing various agencies for digital, PR, website, designing, printing, etc.• Boost and monitor online/offline sales.• Support the sales team to achieve their targets.

• Custodian of the Brand, to assure that the brand is represented well in sync with the brand DNA in every association. • Executed the radio (0n-air coverage) plan for Filmfare Awards 2012. Part of core team for Mirchi Music Awards – (Hindi & Marathi), a national televised awards show for Hindi & Marathi music industry. • Ensure high brand salience through on ground activities via tie-up’s, event associations, merchandise, etc.• Analysis of the data across demographics; supporting the product with initiatives.• Media planning, media buying, building volumes and implementing marketing & promotion strategies.• Activations: conceptualizing and executing BTL activities for brand as well as client satisfaction. • Understanding the business of the clients and proposing solutions accordingly. Catering to internal clients, supporting sales & other functions.• Responsible for developing and executing a robust marketing plan and strategy encompassing all marketing mediums and tools for a global customer & client base..• Digital & Content marketing and advertising. • Responsible for development, maintenance and distribution of all marketing specs including but not limited to newsletters, websites, brochures, content and display ads, banners, standees and various other digital and print based marketing collateral.• Translating segmentation, targeting and positioning from message-to-market.• Designing all digital advertisements and email campaigns.• Defining and designing messaging to be used in the website, brochures, press release, conference displays etc.• Monitoring and analysing effectiveness of various advertisements, social media messages and other campaigns• Monitoring and working with the design team for concept and collateral development of various specs.• Providing support to sales for answering RFI.• Providing training to sales team to describe core messaging to customers.• Coordinating with sales head, channel partners as and when required.