Business & E-commerce Head responsible for growing multiple emerging brands within India and internationally through e-commerce marketplaces- Amazon USA, Amazon India, Myntra, Flipkart & Ajio Brand 1: Kingdom of White (Fashion Brand)o Stepped in as brand CEO for 2 months, ensuring a seamless leadership transition to the incoming CEO.o Guided the brand to its highest single-day sales on both D2C platforms and Amazon.o Successfully expanded the brand to 7 offline locations… Show more Business & E-commerce Head responsible for growing multiple emerging brands within India and internationally through e-commerce marketplaces- Amazon USA, Amazon India, Myntra, Flipkart & Ajio Brand 1: Kingdom of White (Fashion Brand)o Stepped in as brand CEO for 2 months, ensuring a seamless leadership transition to the incoming CEO.o Guided the brand to its highest single-day sales on both D2C platforms and Amazon.o Successfully expanded the brand to 7 offline locations. o Scaled ecommerce marketplaces Amazon, Myntra and AJIO business to 3x along with an improvement in ROASBrand 2: Panchamrit (Nutraceuticals Brand)o Initiated and led the brand's international market entry into the USA (Amazon Global Selling) , Gulf Countries, and Africa. | All Zero to One Initiativeso Managed the Amazon growth strategy for Panchamrit in India, leading to the brand’s selection for a Joint Business Plan (JBP) with Amazon, along with special promotional offers in the Health & Personal Care Categoryo Rebuilt the brand after a three-month decline on Amazon and Flipkart, achieving target Return on Ad Spend (ROAS) and identifying a clear path to profitability within six months.o Launched high ASP skin and weight management on Amazon products to upgrade the brands audience and achieve profitability.Brand 3: Beauty by BIE (Beauty & Personal Care Brand)o Doubled Amazon India revenue within 3 months, achieving industry-leading ROAS in the Beauty & Personal Care (BPC) spaceo Scaled brands revenue across Clean Beauty category within 3 monthso Increased AOV by successfully promoting beauty routines using contentBrand 4: Neude Skin (Beauty & Personal Care Brand)o Geographical expansion via launch of this brand in Africa region Other Brands : Amar Chitra Katha (Books & Classics), Home Town (Furniture), Sorrentina Truly Italian (FMCG)o Amazon strategy evaluation and growth ideation on regular basis Show less

Brand Head responsible for P&L and growth for a luggage Brand and a home décor brand in the US, Canadian and Indian market through Amazon Global Selling programBrand 1- Folkulture - Home Décor Brand with Presence in Amazon USA, Canada & UK• Expanded into non-textile categories and reached among top 25 best sellerranks in new categories• Undertook profitability and EBIDTA initiatives to stabilize brand EBIDTA andthen grew it further to double digits in three months•… Show more Brand Head responsible for P&L and growth for a luggage Brand and a home décor brand in the US, Canadian and Indian market through Amazon Global Selling programBrand 1- Folkulture - Home Décor Brand with Presence in Amazon USA, Canada & UK• Expanded into non-textile categories and reached among top 25 best sellerranks in new categories• Undertook profitability and EBIDTA initiatives to stabilize brand EBIDTA andthen grew it further to double digits in three months• Brand recognized for consistent growth and is identified as a potentialBreakout Brand by the company making it among the top 5 brands out of the25 brands• Prepared annual business plans and strategic roadmap for the brand to maintain high growth rateBrand 2- Estalon - Luggage brand with presence in Amazon USA, Canada & India• Tasked with a turnaround project wherein the brand was at a ~50% degrowth and negative EBIDTA• Implemented cost optimization measure, performance marketing improvements and price correction initiatives which lead to a significant reduction in degrowth and positive 4% EBIDTA for the brand• Achieved positive EBIDTA from a negative 5% EBIDTA and is on course for complete turnaround within months Show less

Set up a B2B corporate gifting business & a D2C brand from scratch | Both businesses bootstrapped, debt free and profitable • 2014- Started MBOSS – a vegan leather products brand which provides customers with an alternative to animal leather products at half the cost while maintaining the look and feel of leather• MBOSS went on to achieve several accolades including being selected among Yourstory's top 500 Challenger Brands of New India• Launched an entry level brand in the same… Show more Set up a B2B corporate gifting business & a D2C brand from scratch | Both businesses bootstrapped, debt free and profitable • 2014- Started MBOSS – a vegan leather products brand which provides customers with an alternative to animal leather products at half the cost while maintaining the look and feel of leather• MBOSS went on to achieve several accolades including being selected among Yourstory's top 500 Challenger Brands of New India• Launched an entry level brand in the same segment basis market insights and successfully achieved break even for the brand within a year. Currently brand present on all top fashion E-retailers in the country• Identified as a high potential brand on Myntra and selected under their invite-only Key Account Management programKey highlights:• Brand achieved GOLD seller status on Flipkart and was selected to be a part of Big Billion Day Deals• D2C brand approached by Thrasio style investors for acquisition possibilities• Created and ran online advertising campaigns across marketplaces and achieved a ROI which was 30-40% higher than the category benchmark• Inventory turnover ratio one of the best in the category• Brand products & story covered by Economic Times, Daily Hunt and a few more publications Show less

• 2010- Started this B2B vertical which supplies customized merchandise & corporate gifts to corporate clients • Was able to generate business with minimal marketing spends • This business played an instrumental role in the merchandising for the re-branding exercise of a youth oriented entertainment channel & the launch of a movie channel • Was able to pivot the business towards providing COVID solutions and pay our team without any layoffs during lock-downsKey… Show more • 2010- Started this B2B vertical which supplies customized merchandise & corporate gifts to corporate clients • Was able to generate business with minimal marketing spends • This business played an instrumental role in the merchandising for the re-branding exercise of a youth oriented entertainment channel & the launch of a movie channel • Was able to pivot the business towards providing COVID solutions and pay our team without any layoffs during lock-downsKey highlights:• Participated in several trade expos and achieved a positive ROI in all, while building the brand and our network• This business acted as our Cash Cow business and the profits from this business were used to set up our D2C brand MBOSS Show less

• Executed 105 projects comprising Supermarkets (65), Supermarket Relays (22), Compact Hypermarkets (9), Compact Hypermarket Relays (4), Cash & Carry (5)• Represented Walmart India at Global Sourcing teams monthly Asian summits and the annual global round tableKey highlights: • Received performance rating of “Emerging Leader” (3 out of 4) & was recommended for promotion for the year 2009• Achieved capex savings worth Rs. 1 Crore 40 Lakhs for the year 2009 versus a target of… Show more • Executed 105 projects comprising Supermarkets (65), Supermarket Relays (22), Compact Hypermarkets (9), Compact Hypermarket Relays (4), Cash & Carry (5)• Represented Walmart India at Global Sourcing teams monthly Asian summits and the annual global round tableKey highlights: • Received performance rating of “Emerging Leader” (3 out of 4) & was recommended for promotion for the year 2009• Achieved capex savings worth Rs. 1 Crore 40 Lakhs for the year 2009 versus a target of Rs 30 Lakhs• Participated in Walmart Global Wire Bid & Major Metal Bid, leading to savings of Rs 1 Crore 80 lakhs for the year 2010• Later as part of the store launch team I helped save INR 20 million per large format store using a mix of local and global suppliers Show less

Business Case for a Customer Loyalty Program • Prepared a business case & launched the pilot loyalty program “Project KYC” at four supermarket stores in Ludhiana• After a successful pilot, the program was rolled out across all 25 supermarket & 4 compact hypermarket stores Competitive Intelligence• Formulated a process for garnering and managing competitive intelligence on an ongoing basis• The project enabled competition benchmarking & played a… Show more Business Case for a Customer Loyalty Program • Prepared a business case & launched the pilot loyalty program “Project KYC” at four supermarket stores in Ludhiana• After a successful pilot, the program was rolled out across all 25 supermarket & 4 compact hypermarket stores Competitive Intelligence• Formulated a process for garnering and managing competitive intelligence on an ongoing basis• The project enabled competition benchmarking & played a vital role in determining the strategy for supermarket stores in metro cities Show less

• Streamlining the "Customer Loyalty Programs" Practice at Wipro• Recommendations were incorporated in Wipro's Customer loyalty Suite• Received a Pre-Placement Offer from the company based on performance during the internship

1. In-charge of the sales function2.Lead the company's entry into the Modern Retail & Corporate Gifting segments3.Conceptualized & launched the fashion brand "i-SAC"