Chitra S. Email & Phone Number

India

Royal Tunbridge Wells, Gb

Letchworth, England, United Kingdom

Strengthening and increasing account revenue by implementing a comprehensive strategy.Managing client accounts involves overseeing their orders, transactions, and ensuring timely delivery of products or servicesThis may involve coordinating with various departments within the eCommerce company, such as logistics, customer service, and marketing • This includes addressing inquiries, resolving complaints, and aiding with product selection or troubleshooting technical issuesCollaborating with the sales and marketing teams to develop strategies for acquiring new clients and retaining existing onesAssisting clients with onboarding processes, guiding them through the eCommerce platform, and providing training on how to use various features effectively.

Bengaluru Area, India (Ajio.Com)

Built Fashion & lifestyle Categories of Sunglasses andAccessories and achieved £250k revenue across these categories more than whatAnnual outright purchase was planned for the financial year.Track the performance of products within category using key performanceindicators like conversion rate, average order value, and return on investment andprepare regular reports and present.Responsible for driving top line and bottom line for fashion and lifestyle businessfor AJIO.com in alignment with company strategy for non-apparel category(Accessories-Handbags, Belt, Wallets, Belts, Sunglasses)Category Handled Business Size is £250k & Buying Local Share 60% and 40%International Buying(Worked With big brands Like Moschino, Love Moschino, Fossil,Kate-spade, Ray-Ban,Tommy Hilfiger,Kate spade, Under amour, Steve madden,GuessManaged the analysis of customer buying patterns and market trends to identifyuntapped opportunities in the sunglass and men's accessories category, resulting ina 15% increase in revenue.Increased profit margins by effectively controlling budget and overhead andoptimizing product turns.Created and launched new online marketing strategies, resulting in 40% salesincrease.Implemented a strategic pricing strategy for sunglasses, resulting in a 10%increase in average order value and a 10% increase in conversion rate monthon-month growthDeveloped and executed promotional campaigns for men's accessories, resulting ina 20% increase in sales volume during the campaign periodResponsible for executing Annual operating plan, Managing Revenue, Inventoryhealth, Portfolio Growth,Marketing.Responsible for Discount Management (Aging - DOH based) Vendor Portal, RTV,stock correction, and liquidation & would be reporting to the e-commerce head(fashion and lifestyle) & There are 2 subordinates reporting to me

India

Category Handled Business Size is £150K & Key Strategy done for purchasingestablished & improving brands.Increased catalog size by optimized assortment planning (grow width in rightareas) & introduce new categories.Increased sales revenue 150% in first 6 months and 400% by end of year.Ensuring proper check on Content Product features & highlights of all options forthe season.Reduced costs by 30% through client and distributor price negotiations.Buildingand maintaining relationships with suppliers and manufacturers.Promoted products through social media, e-mail marketing and online advertisingto Increase and Boost sales Revenue.Identifying potential products to be sold on the e-commerce platform. Conductingmarket research to understand customer demands and trends. Evaluating suppliersand products based on various criteria such as quality, price, and reliability.Managed financial tracking, inventory coordination and ensure that products are instock and readily available for customers. This includes forecasting demand,placing orders, and minimizing overstock or stock outs.Working closely with other departments like marketing, sales, and operations toalign procurement activities with overall business goals Aligned for year to year togrowth.Created and maintained website content with accurate prices, products andinformation.Identifying potential products to be sold on the e-commerce platform.Leveraged Tableau analytics tools to track product performance, sales trends, andproduct assortment ,marketing strategies, Refill orders.Building and maintaining relationships with suppliers and manufacturers andvisiting Trade shows .

Bengaluru Area, India

Category Handled Business Size is £350k.Buying Local Share 80% and 20%International BuyingAssist in selecting the range of products to be sold online. Collaborate with theBuyer to determine the mix of brands, styles, and categories. .Collaborate with thepricing team to set competitive prices for products. Monitor and adjust pricesbased on market conditions and sales performance.Monitor and maintain optimal stock levels based on sales forecasts and historicaldata. Track and analyze inventory turnover ratesCollaborate with the marketing team to create compelling product listings,including images and descriptions. Ensure products are accurately categorized andtagged for easy search and navigation.Assist in negotiating terms with suppliers, including price, delivery schedules, andpayment terms. Seek opportunities for cost savings and improved terms..Analyze sales reports and performance metrics to identify trends, opportunities,and areas for improvement. Provide insights and recommendations based on data.Assist in selecting the range of products to be sold online. Collaborate with theBuyer to determine the mix of brands, styles, and categories. .Collaborate with thepricing team to set competitive prices for products

India

On-boarding, relationship management & Margin negotiations with vendors on theportal which resulted to £50kMaking selections of styles checking catalogs and liaising for the best price, offersand discountAnalysis on region wise brands target and what to focus on which category orverticalPlanned for promotions and deal-based sales & Co-coordinated with the businessteam to build the categoryBuilt and maintained strong Vendor relationships to drive business growth.

Bangalore

Researched product pricing, ratings and performance andcreated comparison spreadsheets to evaluate competitors.Negotiated client contracts and agreements to cultivate profitable businesstransactions.Created cross-functional teams to promote consistent brand messaging, demandgeneration programs and sales tools.Established and maintained highly effective relationships with clients and industrypartners to drive growth.Managed the creation and submission of client invoices, resulting in a 20%increase in on-time payments and overall client satisfaction.Utilized SAP & ERP tools to streamline processes, reducing report generation timeby 30% and improving overall efficiency.Sent sales reports to brands for increasing month on month increased Revenue of£100KActivated Merchandising offers creations, banner uploads on mobile Application anddesktop Application