Hayley Chiu Email & Phone Number

Toronto, Ontario, Canada

• Oversee an external marketing agency to drive website traffic, manage budgets, ensure brand standards and privacy compliance, and deliver performance reports on a weekly, monthly, and quarterly basis.
• Work with editorial, audience, content studio, events, sales, and marketing teams to support brand campaigns, product launches, and editorial initiatives.
• Serve as the marketing lead for digital platforms (search, social, app stores, and emerging channels), maintaining partnerships, staying updated on best practices, and coordinating with legal and data teams for new.

Toronto, Ontario, Canada

• Initiated and implemented strategies to increase readership and user engagement on Global News, followed by in-depth analysis to measure effectiveness
• Managed relationships with off-platform partners, monitored syndication efforts, and promoted content to wider audiences
• Collaborated with editorial teams to identify new audiences and trending topics to drive cross-platform engagement
• Key achievements: Led the newsletter sign-up strategy, resulting in a 30-40% increase in sign-ups. Conducted three comprehensive user surveys to assess consumption patterns for newsletters, videos, and live coverage

Hong Kong SAR

• Led organic and paid content promotion weekly as well as launched GTM plan for special editorial coverage and product launch
• Analyzed past traffic performance and provided content insights on potential topics, keywords and SEO practices to the newsroom
• Initiated social media and newsletter strategies to increase loyal readership and engagement
• Key achievements: Optimized Telegram content strategy and increased followers from 2k to 22k in 8 months. Created four quizzes on-site, from coordinating product development to curating content, successfully increased.

Hong Kong SAR

• Initiated and optimized digital marketing strategies, including social media planning, paid media, and email marketing for 8 digital accounts
• Conducted paid ads and SEM campaigns for advertising clients
• Evaluated website performance and user engagement through data analysis and initiated improvements for website UI/UX and SEO
• Key achievements: Increased Instagram followers of Marie Claire HK by 32%

South Korea

• Solved customers’ inquiries and instant reservations issues in South Korea
• Initiated new travelling products and managed social media account

Hong Kong SAR

Managed and maintained site content. Planned effective promotional campaigns throughout the year. Also encompassed project planning and coordination of different department teams for web development.

Hong Kong SAR

Hong Kong SAR

Hong Kong

Worked as an intern and participated in various drama and documentary production. Learnt videography and media planning skills.

Bachelor'S Degree, Digital Television And Broadcasting

Minor: Korean Studies

Postgraduate Diploma, Digital And Social Media Marketing