Chizzie M. Email & Phone Number

• Platform Product Owner for Avios shopping collection• Line managing a multi-disciplinary team to deliver against my product roadmap• Introduced agile methodologies that best enabled my team and product to be successful whilst continuously assessing their effectiveness and adjusting as needed• Supporting our frontend teams and partners to create user-centric experiences that seamlessly integrate with our backend• Using commercial acumen and available data to prioritise development• Developing and maintaining back-end services for platform infrastructure, microservices and APIs, ensuring seamless functionality, robust performance and efficiency• Responsible for budget including Capex, Opex and investments for my team

• Led multiple squads and worked with the broader product and proposition teams to plan, prioritise and deliver value and impact focused product roadmaps and backlogs• Was the voice of customers and clients, seeking to understand their behaviour and use those insights to inform strategy and roadmap planning • Managed stakeholders and communicated to ensure everyone understood the impact of delivery, go to market approach and the expected value to their business areas• Worked closely with marketing, UX and research teams to ensure the customer experience of our B2B, B2C and B2B2C product was world class for global markets• Applied strong quantitative skills to use data to uncover opportunities, track product performance, define and track KPIs and drive decision-making• Articulated user stories, led the sprint planning sessions and groomed the backlog of user stories

• Part of the team working on the airline’s largest transformation project to date, changing PSS provider• Defining the product vision for my portfolio• Current Digital Product Owner for Loyalty including loyalty booking. Previous portfolio included ancillary revenue and customer surveys• Determining the priority of the long term roadmap for my products, whilst managing stakeholder expectations and championing the customer experience, our strategy and new features throughout the business• Working with stakeholders to translate their digital requirements into deliverables and user stories for both external agencies and internal technical teams to develop new features, services and functionality• Using multivariate testing, UX best practice, surveys and analytics to define KPIs and optimize the customer journey• Keeping up to date with digital developments and future digital channel via conferences, articles and training• Partnering with designers, researches and analytics teams to release products and continually optimise them

• Managing the existing client contracts across my portfolio• Day-to-day management of e-commerce enterprise client relationships, stakeholders and external agencies• Understanding and proactively identifying client needs to effectively communicate them internally as well as liaising closely with clients throughout campaigns/projects• Developing, implementing and billing an effective pipeline• Managing and tracking multiple projects simultaneously, managing internal/external timelines, meetings, project status and client communications• Presenting in RFP, renewal pitches and SBR meetings• Possessing multi-channel marketing knowledge relating to performance marketing channels, tools and design (Email, SEM, Display, Affiliate, eCommerce websites)

* Responsible for the quality and delivery of online campaigns and related projects for clients including tactical recommendations, campaign management, data segmentation and reporting, calling on specialist departments when necessary (e.g. Creative, Engineering)* Scoping projects, timelines and raising work requests and ensuring that campaigns are delivered within budget and to deadlines* Using a highly complex email service provider to deliver large-scale email campaigns* Engaging in multichannel marketing solutions in order to acquire and convert customers including DM, mobile, social, microsites, advertising, attribution and display* Analysis of client websites in order to optimise the customer journey* Strategic planning and analytics for client SBRs to identify efficiencies and areas for improvement

Responsible for the end-to-end delivery of digital campaigns, principally e-mail, on behalf of our clients. Specifically this includes campaign management, campaign development, QA and reporting. This involves working directly with leading brands and retailers across Europe and collaborating closely with internal support teams on delivery.- Being the key point of contact for clients to clearly and concisely communicate project status, tracking, and managing key metrics such as scope, schedule, quality, and risk- Working with external and internal project stakeholders to ensure timely production and quality assurance to client satisfaction- Identifying and understanding client requirements to produce campaigns- End to end management of the delivery of all digital campaigns, principally e-mail, on behalf of Dell and British Airways.- Gathering campaign requirements and finalising briefing from client- Developing, maintaining and managing mailing schedules.- Managing the set-up of e-mail campaigns using our proprietary tools- Content configuration including HTML builds and custom publishing- Undertaking Quality Assurance steps to ensure accuracy of content.- Implementing changes to email proofs- Coordinating client approvals and implement any necessary changes.- Working to ensure we achieve our SLA's and client commitments around quality, helping to ensure we exceed client expectations and NPS.

London, United Kingdom

• Managing interns and work experience students• Strategising and producing through the line campaigns including branding, print, e-mail, blogging, copywriting, social media, advertising and event production• Reporting ROI and budgets directly to the CEO• Promoting the product amongst industry experts• Recruiting and managing a marketing intern

London, United Kingdom

* Managing the marketing for a portfolio of public sector events to attract the maximum number of targeted delegates* Using data segmentation, CRM and CMS to promote events both offline and online* Negotiating with advertisers, affiliates and public sector marketing departments to obtain the best possible contra-deals within budget and on time* Reporting on the progress of events in weekly meetings and general quarterly and annual reports

London, United Kingdom

• Working as office manager in the London office of a busy not-for-profit organisation• Setting up and providing administrative support at external events• Aiding in the briefing, and training for Network programmes• Collating expenditure, quantitative and qualitative information on the progress of all programmes• Booking venues, couriers and hospitality for events and meetings• Support to the PR and Marketing team by updating the website, selling advertising space and producing publicity materials

Bachelor Of Arts, Classics

Education record