Chloe Moore Email & Phone Number

Auckland, New Zealand

Strategic partner supporting Corporate and GTB frontline teams by leveraging content, marcomms and events to inform strategy for mid to institutional business. Driving meaningful customer conversations.

Auckland, New Zealand

Role that champions the first experiences of Xero’s products that accountants and bookkeepers use everyday around the world, through product-led growth.

Leading a cross functional, value creation, marketing teamCollaborating to forge new ways of working that unlock growth. Dedicated focus on business communities, GTM and agency partners in producing compelling campaigns. Nurturing sales relationship with always on Salesforce CRM.

Auckland, New Zealand

Always on guidance as Spark began the journey from traditional telco to agile powerhouse. Navigating new career pathways with team. Establishing new agency partner WoW (ways of working). Business community outreach. Highlights:Implementation of churn propensity models and retention marketing initiatives driving a 60% reduction in customers likelihood to churn. Customer Life cycle Management, bringing strategy to life in the moments that matter to customersNovember 2019 | Dreamforce, San Francisco | Fulfilling a long-time career pilgrimage and with a baby bump onboard, I experienced Dreamforce alongside 171,000 trail blazers who flock to the biggest tech conference on the global calendar each year. Read more about the 10 realities of Dreamforce and the success of businesses that have an uncompromising commitment to customers -

Auckland, New Zealand

Spanning SME to corporate enterprise customers, championing a CRM (Salesforce) data led approach to customer communication. Designing industry focused marketing that complimented sales. Highlights:LinkedIn + sales navigator development module - achieving +2.7x performance CLM and content design implementation Blue Heart @ Spark Diversity + inclusion launch – Industry wide recognition and finalist in 2018 Marketing AwardsDriving digital adoption

Melbourne Area, Australia

Six in ten businesses use an in-store experience to cement purchases (according to 2016 data). This highlighted the importance of combining online and retail (omni) channels in the research and purchasing journey. Marketing focused on providing easily accessible information and content to evoke meaningful conversations and optimise CX.Highlights:Brand launch (More than money) – leading the production and distribution of how the brand is represented across multiple business channelsRefresh of self-serve marketing hub – introduction of new IT platform to house range of DIY marketing for biz branchesCreation of a suite of enduring product content and messages focused on help, guidance and advice

Melbourne, Victoria, Australia

With just over 50% of mortgages written via partner channels in Australia, the broker market continues to experience significant growth. Working closely with Senior Management, CEOs and Regional Managers to drive internal and external engagement and recruitment by deepening broker relationships through brand proposition, accountant and financial planning outreach and increasing education and awareness.

London

Managing business banking marketing and communication strategy for London and South East region. Working closely with the MD and direct reports to understand commercial objectives and design of the marketing/comms plan. Plan involved consulting with business centres, senior management, briefing creative agencies, defining the media and in-store collateral for the region and budget management. Establishing relationships with business sectors as Chambers of Commerce.

London, Uk

Secondment | Responsible for e2e campaign delivery for new services including iphone, BlackBerry and Android mobile banking apps. Designed blogger outreach program including social media. Managed press advertising, in-store promotion, email and SMS.

London

Remit included designing NatWest and RBS business online sales and cross sell strategy as the Bank moves to a self-serve proposition. Led audit to assess the online real estate and understand customers’ propensity online.

Melbourne, Australia

Recruited to Unified Healthcare Group (UHG) in 2009. UHG’s mandate was to enhance their B2B healthcare brand and product offering within the Financial Services industry. In order to achieve this within a one-year period a robust marketing and communications infrastructure was developed and implemented within the company.

Transferred from Bank of New Zealand to MLC, a wealth creation and protection proposition. In a climate where Financial Services companies must continually seek innovative ways to invoke client trust and raise brand awareness. The role at MLC involved communicating with consumers and Financial Adviser and Accountant partners and the launch of the advice store, retail footprint. Special recognition awarded by MLC Executive General Manager, Steve Tucker, 2007.

Graduate position in the Communications team. Working on sponsorships (Commonwealth Games 2006), internal and external communications

Bcs, Bachelor Of Communications Studies (Pr Major)

Dfs, Diploma In Financial Services