Spearheads brand strategy, leads acquisition, retention initiatives of Centr's globally-orchestrated integrated marketing activations.Leads Centr's social marketing team, external agency relationships and B2B partnerships supporting key brand initiatives to unlock growth opportunities.Leverages differentiation strategies to increase combined market share, build brand equity, maximize synergies and opportunities across organic and paid channels.Champions brand partnership with Talent, Influencer Management, PR & production teams identifying opportunity for continued collaboration, audience reach and community engagement.

Provided input into development of go-to-market strategies increasing market share, build brand equity, and maximize growth opportunities.Collaborated with Customer, Product, Development, Content, Production teams to support delivery of marketing activations and output.Coordinated end-to-end roll out for full funnel marketing needs, including briefing, coordinating feedback and execution across Centr's core channels e.g. organic social, paid advertising, PR, social, web and in-app assets.Utilized marketing technology such as Facebook Ads Manager, Google Analytics and social listening tools to problem solve and identify actions/opportunities for engagement and growth.