Chloe G. Email & Phone Number

- Responsible for paid media planning and execution across numerous media types including display, social (Meta, TikTok, Snapchat), video, mobile, radio, out-of-home, and print ensuring established goals are met. - Development of the marketing strategy and operating plan for each campaign / protocol. This includes defining the strategy, lead gen tactics, key activities/deliverables, and competitive analysis. - Research, develop, and implement marketing strategies for market-to-market campaigns in USA, Canada, European, and Asian countries. - Manage budgets ranging from $1600 to 2.5 million. - Researched, created, and implemented a conditional strategy to find optimal patients for tough pediatric studies. The strategy saw a 60% increase in lead quality and a 25% increase in quality of lead, leading other managers to implement the strategy in similar tough studies. - Saved 15% on a larger year-long campaign budget through early optimizations and comprehensive testing while still meeting goals. - Coordinate and oversee all creative and copywriting associated with campaign management incorporating creative and analytical insights from previous campaigns.- Manage top-of-funnel performance goals, coordinate with Project Managers on reporting and tracking marketing activities, and collaborate with StudyKIK stakeholders to achieve key business targets through effective communication planning.- Day-to-day management of campaign spending, optimization, reporting, billing, and brief-in processes.- Manage, train, and collaborate with junior ad tacticians on smaller level campaigns. - Incorporate innovation and emerging media/marketing trends into media activation, and stay up to date on industry best practices and strategies of paid media ecosystems (i.e. IOS and privacy implications, etc.)

- Develop and foster working relationships with thought leaders to support disease education and branded launch.- Development of the marketing strategy and operating plan across the multiple clinical research protocols. - Measure, evaluate, and provide analysis and benchmarking on the performance of campaigns.- Wrote, produced, and edited radio ads in 15, 30, and 60-second spots.

Brea, California

-Developed weekly content calendar for clients including custom graphics and engaging captions for all social platforms.-Edited and posted blogs to client’s websites -Consistently doubled monthly platform connection goals on Instagram -Researched and targeted optimal customer base for each client and built social media connections on Twitter, Pinterest and Instagram-Created engaging sponsored content for client’s cause marketing efforts, resulting in most likes on Twitter feed since client sponsored the charity -Became the social media voice, responding to all messages, comments and reviews-Researched, contacted, and coordinated with social influencers for client’s brands-Analyzed and compared month over month social media analytics and recommended future posting strategies-Created email blasts through Campaign Monitor for clients

Newport Beach, Ca

-Audit cash-out reports, credit card reports, and daily check totals to ensure accuracy is being maintained. -This responsibility lies with myself and management only. -Senior server and primary trainer of new team members. -Dedicated to ensuring customer satisfaction by remaining available and friendly. -Exceptional interpersonal and team building skills with an aptitude for building rapport with a diverse range of customers, managers, and colleagues; talent for quickly resolving issues prior to escalation.

Flagstaff, Arizona Area

-Managed a staff of 90, including 20 managers -Organized station operations and communicated with station departments to effectively run station -Approved and implemented necessary steps from conversion of station from AM to FM -Oversaw the administrative and business functions of KJACK Radio; specializing in administrative, music and sports responsibilities, with significant on-air work as an afternoon show host for 2 shows.

Flagstaff, Arizona

I have been a On-Air Host since 2013 at KJACK Radio, which includes being an individual host and co- host. I had a morning show that I hosted and produced called, "Meraki" and I co-hosted an afternoon sports talk show called, "The Red Card."

Flagstaff, Arizona Area

-Assisted the sports manager with scheduling up remotes and handling day to day operations. -Did live play-by-play, and color for the IceJacks hockey team season. -Helped keep statistics for the local high school's baseball teams.

Flagstaff, Arizona Area

-Researched and contacted music labels for music to be added to our on-air library. -Oversaw the staff, assigned them music reviews, and organized music for the programming dept. to schedule. -Edited and published staff reviews on the website.

Flagstaff, Arizona Area

-Assigned the staff music reviews and organized music for the programming dept. to schedule. -Edited and published staff reviews on the website.

Bachelor'S Degree, Journalism, Graduate

Bachelor’S Degree, Creative Media And Film, Graduate