Chloe Irwin Email and Phone Number
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Sales and Marketing Professional, with extensive consumer product experience building brand partnerships across categories. Expertise in Brand Licensing, eCommerce, Trade Marketing, S&OP, Grocery Account Management, Category Management and Project Management across Food, Household, Beverage and Beauty/Personal Care categories. Through licensing I have also expanded my knowledge into Non-Food, Gifting, Entertainment, Fashion and Lifestyle categories. Track record for delivery both personally and in leading teams.I am passionate about expanding the potential of brands; developing an idea from concept through to launch, building strategic partnerships and innovating to drive brand growth.
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Senior Category Manager Hardlines EmeaWarner Bros. DiscoveryAshtead, Gb -
Senior Global Licensing ManagerUnilever Apr 2020 - PresentKingston, England, United Kingdom- Lead the UKI Licensing business with two direct reports.- Manage and negotiate with Strategic Global partners on both Licensing In and Licensing Out projects for Global brands. - Collaborate with brand teams to develop the right licensing strategy for their brand, from finding the right partner through to launch on shelf. - Consultant to smaller markets, advising local brands by providing support and direction on how to develop and build a licensing business. - Lead cross functional teams to centralise operations including contract terms, collection of royalty payments and ensuring licensees meet required standards set by the business. -
Head Of Uki LicensingUnilever Apr 2015 - Mar 2020Leatherhead, England, United Kingdom- Head of Licensing for Unilever brands in the UK & Ireland.- Development of new business / brand expansion from contract through to launch.- Management of existing contracts & relationships.- Contract negotiation and renewals.
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Global Marketing Strategy Manager - The Unilever FoundryUnilever Nov 2014 - Mar 2015London, United KingdomThe Foundry is a global platform which connects Unilever brands to Startups.- Short term contract to launch the Foundry into Singapore, as well as organising the mentoring programme to support Start ups.
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Licensing DirectorKharisma Uk Ltd Jul 2017 - Mar 2020Reigate, England, United Kingdom -
Ecommerce Business ManagerUnilever Sep 2012 - Jun 2014Leatherhead- Head of Pureplay (Warehouse based retailers) including Ocado.com, Amazon.co.uk and new business, with full P&L responsibility.- Led and coached a team of five, to build and execute winning Joint Business plans.- Responsible for delivery of marketing campaigns across digital platforms.- Accountable for building collaborative partnerships with Senior Customer Contacts.- Responsible for deployment new capabilities in the short, medium and long term.
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Senior Business Operations Manager - Home & Personal CareUnilever Mar 2012 - Aug 2012- Interim cover.- Led a team of six Operation Managers to plan and deliver the short term forecast, articulating movements to senior stakeholders, recommend any appropriate actions to address under-performance.- Delivery (via sales team) execution of product innovation, pricing and promotional strategy.
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Project Manager - Waitrose Head Office (Secondment)Unilever Apr 2011 - Mar 2012Leatherhead / Bracknell- Strategic Project Manager based part time in Waitrose Head office to deliver a Commercial project which was presented to the Waitrose Board.- Led Unilever cross functional team to ensure all Unilever inputs for the project were delivered on time and in full.- Management of Senior stakeholders in both businesses alongside Waitrose PM.
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Business Operations ManagerUnilever Jun 2008 - Mar 2011Crawley, West SussexJune 08 - Feb 10 - FoodsFeb 10 - Mar 11 - Home & Personal Care- Responsible for short term forecast.- Execution of Cost price increases and ensuring NPD launched in Customer teams on time and to distribution targets
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Category & Customer Operations Manager - SavouryUnilever Mar 2006 - Jun 2008Crawley, West Sussex- Responsible for the Savoury Category across wet sauces.- Execution of NPD launches, Trade sell in, Cost price changes, Distribution targets and delivery of the Category plan. Included ranging and merchandising.
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Customer Business ManagerUnilever Jan 2002 - Mar 2006Crawley, West SussexMorrisons & Waitrose (18 mths) 2002 - 2003Sainsburys June 2003 - March 2006Various roles including responsibility for Savoury Foods, Spreads and chilled foods.
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Merchandising & Operations Manager - TescoUnilever Aug 2000 - Jan 2002Crawley West Sussex- Category Captain for Tesco - included working in Tesco Head office to update Merchandising plans on Spreads.- Shopper Marketing - creation of POS material and events in store.
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Brand ManagerUnilever Sep 1999 - Aug 2000Crawley, West SussexPeperami and Boursin Brand Manager
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Beverages Category AnalystUnilever Sep 1997 - Sep 1999Crawley, West Sussex- Included providing weekly and monthly data to Category Managers and Account Managers. Building sell in decks to customers.- Worked on 9 month in-depth, 8 steps Category Management project on Tea with TPG and J.Sainsbury.
Chloe Irwin Skills
Frequently Asked Questions about Chloe Irwin
What company does Chloe Irwin work for?
Chloe Irwin works for Warner Bros. Discovery
What is Chloe Irwin's role at the current company?
Chloe Irwin's current role is Senior Category Manager Hardlines EMEA.
What is Chloe Irwin's email address?
Chloe Irwin's email address is cl****@****e.co.uk
What skills is Chloe Irwin known for?
Chloe Irwin has skills like Fmcg, Shopper Marketing, Trade Marketing, Customer Insight, Retail, Cross Functional Team Leadership, E Commerce, Key Account Development, Forecasting, Account Management, Brand Licensing, Pricing Strategy.
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