•Pitched consulting services to 5 companies and negotiated contracts with 4, increasing club budget by $15,000•Executed a semester-long project leading a team of 6 consultants and interfacing with the client on a bi-weekly basis •Spearheaded market/competitor research and conducted mass surveys among 1000+ contacts that investigated demand for tutoring, education pain points, Remind competitors, and insights for a product pricing strategy•Led 12+ weekly meetings and agendas, midpoint, and final deliverables. Recommendations implemented Jan 2022

•Launched 9 campaigns across HelloFresh and its sister brands (Green Chef, EveryPlate, Factor) in 3 months and recruited 400+ influencers across all brands•Managed monthly influencer campaign budgets across all HelloFresh brands ranging from $15,000 to $90,000 each•Optimized Factor Influencer through data analysis of core influencer categories and new category/audience testing •Scaled Factor Influencer budget by 300%+ within three months and drove conversion growth by more than 900% •Guided influencers through contract negotiation, product delivery, content creation/approval, and payment processes

CherryCo is a fresh and unique apparel company that emphasizes the importance of integrating sustainability into daily habits. CherryCo's products consist of recycled and up-cycled vintage and modern clothing products as well as classically designed, long-lasting jewelry. CherryCo's mission is to reduce the environmental impact of the fashion industry through its packaging habits and by bringing new life into products already in the supply chain. •Monitored sales and provided customer service through e-commerce channels Depop and Instagram (@cherrryco)•Developed and expanded product line monthly by releasing 10+ new pieces, resulting in 30% MoM revenue growth•Performed corporate social responsibility through ethical sourcing, sustainable packaging, and donation of profits•Processed and completed 550+ sales and was featured on Depop’s Explore page for unique products/shop aesthetic

•Conducted market research and competitive analysis, extracting key insights and trends to drive recommendations•Developed two personas with roles in security and identity management and constructed competitor SWOT analyses•Designed the front-end of a consumer facing app for self-sovereign identities and storage of digital ID documents

•Conducted extensive market research of competitor's product strengths and weaknesses for generation of competitor battlecard•Prototyped an RBQM feature recommendation that documents a comprehensive audit trail and enhances internal and external communication •Formulated 8 sales trap questions for Saama's lead generation team•Presented a final deliverable of market research and RBQM product and marketing recommendations to Saama team. Recommendations implemented Jan 2021

•Curated 100+ social media posts across Twitter, LinkedIn, and Facebook channels increasing daily traffic by 70%•Published 2 fashion and marketing articles for Fashion Mingle’s professional and student online resource database•Coordinated Times Square Fashion Week and City Harvest fundraiser by managing a 500+ guest list and sourcing sponsors and designers

•Selected as a supplemental instructor for Calculus II as part of a peer assisted learning program (PALS)• Coordinated weekly group study sessions and created supplemental learning materials•Provided instruction for Algebra, Trigonometry, Pre-Calculus, Calculus, Statistics, Economics, and Accounting in college tutoring center• Lead tutor in Statistics study sessions for end of semester "Cram Jams"

•Managed showroom appointments with 100+ influencers, celebrities, and celebrity stylists •Increased brand awareness for clients through strategic gifting and pushing of PR samples•Conduct influencer outreach through social media •Tracked 100+ editorial and media placements•Compiled weekly reports for clients highlighting new product placements•Oversaw showroom, processed PR sample trafficking, and managed PR sample inventory •Aided in casting process of 15+ models