Chloe Le Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Headed the digital team for Beamsuntory, Luxaflex and H&R Block accounts, overseeing digital implementation, execution management, and client servicing.. Collaborated with Planning Director and Investment Director to develop comprehensive campaign plans, leading end-to-end digital strategy formulation, both annually and per campaign, aligned with client.

Sydney, New South Wales, Australia

• Working on LG Global account for Home Appliances and General Marketing business unit, managing and executing Social, Programmatic and SEM campaigns
• Strategically setting KPIs, developing brief responses, strategy and recommendations
• Managing stakeholder to monitor campaign, trouble shoot and optimize to improve campaign health and performance
• Oversee campaign set up and performance through various platforms including Google Ads, Google Analytics, Facebook Manager, LinkedIn and DV360 Campaign Manager etc.
• Presenting to client - proposals, results and frequent updates
• Building and maintaining a positive relationship with key clients, publisher and senior leadership team across Australia, Korea, Singapore and United Kingdom

Sydney, New South Wales, Australia

• Working on LG Global account for Home Entertainment business unit, assisted in monitoring and executing Programmatic and Social campaigns.
• Assisted Digital Manager with insightful data analysis and reporting for a better understanding on audience journeys and recommending refinement
• Supported in assessing impact and suitability of different media types used to target certain markets based on client requirement and budget
• Conducted audiences and market analysis to assist in budget forecasting
• Developed processes and procedures to improve efficiency and effectiveness to streamline working process and optimize team efficiencyKey achievements
• Seamlessly assisted in planning and executing Social and Programmatic campaign across 26+ international market for the biggest Sale Peak OLED and QNED Tvs campaign for LG Home Entertainment

Sydney, New South Wales, Australia

• Responsible for marketing and event activities in educational industry.
• Liaised with external booking team to coordinate events in negotiating contracts, approving budget and BEO
• Liaised with external marketing consultants to coordinate marketing strategy and managed several ongoing initiatives
• Worked closely with Web Developer to set up and monitor all links, build landing page web form and engage sales copywriter
• Developed email campaigns for optimized performance and higher conversions
• Executed reminder campaigns using CRM software, assisting in the integration of additional platforms such as Eventbrite or Zapier into the marketing automate software

Sydney, New South Wales, Australia

• Responsible for office management, operation and marketing activities in educational industry.
• Provided support to the Management Team and the CEO as required
• Restructured business operations framework to optimize workplace efficiency
• Attended to all phone and email inquires from students
• Reconciled expenses and invoices for company accounts and cards
• Assisted Marketing Manager in scheduling and managing marketing timelines

Sydney, New South Wales, Australia

• Analyzed sale budget to forecast sales
• Verified inventory received and worked with Manager to manage stock levels
• Consolidated store transfers based on requirements
• Coordinated store consolidations to other stores based on requirements
• Tracked and reported any discrepancies in deliveryKey achievements
• Effectively supported the execution of shipment up to 3,000 units weekly

Vietnam

• Responsible for sales and marketing activities for Royal Brunei Airlines
• Researched, developed, translated and distributed press releases to targeted media
• Monitored all media sources and expenses including newspapers, magazines, digital posters, billboards and Facebook page
• Conducted sales calls, organized sale visit to demonstrate and promote flight programs
• Maintained accurate client and travel agency databases to streamline communications
• Built relationship with all sale agents and clients to establish business connections

Vietnam

• Researched, tested, consulted and formulated new recipes for new products
• Generated and performed integrated marketing strategy
• Accurately monitored sale budget, expense and prepared financial report
• Managed inventory levels, transportation and shipment of products
• Communicated, negotiated and liaised with suppliers for effective procurement and supply
• Closely maintained social media platforms including Facebook Page and Facebook Advertising

Vietnam

• Mainly responsible for all marketing and event activities for Chopard, partially supported for Hermes and Hugo Boss in fashion industry.
• Participated in the design and content of marketing materials
• Monitored social media platforms and prepared publishing marketing materials
• Established and maintained positive relationships with the media and press via sponsorships
• Worked closely with the Store Manager and the sale teams to prepare and attend product photo shoots for fashion magazines and advertisements
• Managed the stationery stock levels

Master'S Degree, Marketing

Associate (Asa), Accounting

Bachelor'S Degree, Business/Commerce, Entrepreneurship