Headed the digital team for Beamsuntory, Luxaflex and H&R Block accounts, overseeing digital implementation, execution management, and client servicing.. Collaborated with Planning Director and Investment Director to develop comprehensive campaign plans, leading end-to-end digital strategy formulation, both annually and per campaign, aligned with client objectives.. Managed cross-functional teams, overseeing campaign setup, optimization, and performance analysis.. Managed and optimized digital budgets across SEM, social, digital direct, and display channels to maximize ROI.. Monitored and evaluated campaign performance, identifying opportunities for optimization and continuous improvement to enhance online presence or conversion rates.. Established best practices around the use of data and analytic to inform campaign effectiveness for future campaign. Drive innovation by exploring emerging technologies/publishers, and piloting new digital initiatives to maintain a competitive edge and capitalize on market opportunities for future campaignKey Achievement . Provided comprehensive training and skill development to a team of 3 assistants, empowering them to confidently lead campaigns independently.. Successfully launched new publishers - Captify/Reddit for Beamsuntory and H&R Block, achieving a remarkable +22% increase in video completion rate.

Working on LG Global account for Home Appliances and General Marketing business unit, managing and executing Social, Programmatic and SEM campaigns• Strategically setting KPIs, developing brief responses, strategy and recommendations• Managing stakeholder to monitor campaign, trouble shoot and optimize to improve campaign health and performance• Oversee campaign set up and performance through various platforms including Google Ads, Google Analytics, Facebook Manager, LinkedIn and DV360 Campaign Manager etc.• Presenting to client - proposals, results and frequent updates• Building and maintaining a positive relationship with key clients, publisher and senior leadership team across Australia, Korea, Singapore and United Kingdom• Developing internal processes and conducting training sessions for the wider team to up-skill on procedures and platforms• Managing a high performance team of Executive and Admin to maximize productivity and deliver an excellent leading-edge productKey Achievements• Effectively planned a portfolio of 5 different ongoing global campaigns across 15+ countries with total budget up to $2.5 million on both SEM and Social/ Programmatic for both B2B and B2C campaigns from developing end to end channel strategy, methodology to executing and monitoring• Successfully planned and executed Awareness campaign - "2022 LG Branding Campaign" that over-achieved up to +280% KPIs in August 2022

Working on LG Global account for Home Entertainment business unit, assisted in monitoring and executing Programmatic and Social campaigns.• Assisted Digital Manager with insightful data analysis and reporting for a better understanding on audience journeys and recommending refinement• Supported in assessing impact and suitability of different media types used to target certain markets based on client requirement and budget• Conducted audiences and market analysis to assist in budget forecasting• Developed processes and procedures to improve efficiency and effectiveness to streamline working process and optimize team efficiencyKey achievements• Seamlessly assisted in planning and executing Social and Programmatic campaign across 26+ international market for the biggest Sale Peak OLED and QNED Tvs campaign for LG Home Entertainment• Proudly achieved MVP status of the team in December 2021 and being nominated as “Reso of the month” (Employee of the Month) in February 2022

Responsible for marketing and event activities in educational industry.• Liaised with external booking team to coordinate events in negotiating contracts, approving budget and BEO• Liaised with external marketing consultants to coordinate marketing strategy and managed several ongoing initiatives• Worked closely with Web Developer to set up and monitor all links, build landing page web form and engage sales copywriter• Developed email campaigns for optimized performance and higher conversions• Executed reminder campaigns using CRM software, assisting in the integration of additional platforms such as Eventbrite or Zapier into the marketing automate software• Managed the Calling Crew, effectively assigned leads, monitored daily reports and call samples • Qualified pipeline for sales team and lead acquisition• Coordinated with Marketing Manager in creating report, analyzing campaign performance• Set up and executed all webinars Key achievements • Increased monthly registration rate and show up rate to Live Webinar by 910% and 525% (May 2019) by effectively managing external marketing consultants in executing Facebook ads and YouTube ads• Increased show up rate to seminar from 18% - 25% by proficiently managing automated email campaign • Seamlessly planned and executed numerous event with budget up to $20,000 with up to 400 attendees

Responsible for office management, operation and marketing activities in educational industry.• Provided support to the Management Team and the CEO as required• Restructured business operations framework to optimize workplace efficiency• Attended to all phone and email inquires from students• Reconciled expenses and invoices for company accounts and cards• Assisted Marketing Manager in scheduling and managing marketing timelines• Assisted in planning, organizing and facilitating seminar events Key achievements • Successfully assisted in coordinating 8+ seminars events per month within 12 cities across Australia and New Zealand • Assisting Marketing Manager to manage more than 50,000 leads digitally

• Analyzed sale budget to forecast sales • Verified inventory received and worked with Manager to manage stock levels• Consolidated store transfers based on requirements • Coordinated store consolidations to other stores based on requirements• Tracked and reported any discrepancies in deliveryKey achievements • Effectively supported the execution of shipment up to 3,000 units weekly• Met and exceeded monthly sale target of $40,000 per month for consecutive months up to 40% including one month without supervision from Store Manager• Attained several “Mega Sale” with a sale of $400 and above in different stores

Responsible for sales and marketing activities for Royal Brunei Airlines • Researched, developed, translated and distributed press releases to targeted media• Monitored all media sources and expenses including newspapers, magazines, digital posters, billboards and Facebook page • Conducted sales calls, organized sale visit to demonstrate and promote flight programs• Maintained accurate client and travel agency databases to streamline communications• Built relationship with all sale agents and clients to establish business connections • Assisted in developing marketing plans and managing marketing events • Planned and organized events, cooperated effectively with event sponsors and production teams for the joint campaign “Introducing Summer Fare 2015”Key achievement• Assisted the Sale & Marketing Manager to review and restructure the company’s sale force; built up a comprehensive sales agent database that increased the company sale base by 9%.

• Researched, tested, consulted and formulated new recipes for new products• Generated and performed integrated marketing strategy• Accurately monitored sale budget, expense and prepared financial report• Managed inventory levels, transportation and shipment of products• Communicated, negotiated and liaised with suppliers for effective procurement and supply • Closely maintained social media platforms including Facebook Page and Facebook Advertising• Managed group of retailers to help them achieve the targeted sale volumesKey achievement• Gained over 3,500 followers on Facebook page after four months• Successfully researched, developed and launched seven different skin care beauty products

Mainly responsible for all marketing and event activities for Chopard, partially supported for Hermes and Hugo Boss in fashion industry. • Participated in the design and content of marketing materials • Monitored social media platforms and prepared publishing marketing materials• Established and maintained positive relationships with the media and press via sponsorships• Worked closely with the Store Manager and the sale teams to prepare and attend product photo shoots for fashion magazines and advertisements• Managed the stationery stock levels• Assisted with logistical planning and organizing marketing materials for signature events• Analyzed and evaluated the impact and success of marketing campaigns• Prepared up-to-date daily reports for the wider business such as Expense Reports, Press Clipping Report, Weekly Reports and Stationary InventoriesKey achievement• Successful in building great mutual relationship with the media and press in order to gain various sponsor posts in several Vietnam fashion magazines such as ELLE, Harper’s Bazzard, Esquire• Effectively coordinated in executing two major fashion events for Hermes – “ Le monde de Hermes” and Chopard “Happy Sport Automatic” in 2013